What is a landing page? Landing types, landing page purpose - how to create a landing page for free. Landing Page - what is it in simple words with examples What is a landing page on the Internet

• 2. Types of landing page
• 4. Landing page features
  • A/B testing of the landing page
  • What should a selling landing page look like and what should it contain?
• 5. Landing page taxes
• 6. Conclusion

Landing, what is it? Many aspiring entrepreneurs and people who are going to sell something are interested in this term. In short, a landing page is a regular web page on your domain, a subdomain in the format by type html/css or in another format. We heard about such pages, but most likely never delved into their essence and purpose.

The main task of such a page is that the visitor of the page leaves the corresponding application, contacts by phone, subscribes or purchases goods.

Such a page differs from the mass of other Internet pages in that it does not contain unnecessary, distracting advertising, unnecessary text, various flashing banners and pop-up menus.

From this article you will learn:

• Landing what is it;
• What types of landings are there;
• How to create a landing page yourself and for free;
• Everything about doing business and taxes from the landing page;
• etc.

1. What is a landing page on the Internet

In the Internet, such pages have various names, in particular, they are called: landing pages, landing pages, capture pages, one-page sites, landing pages, etc.

With these landing pages, 20-30% the level of sales increases compared to conventional online stores or just advertising sites.

As for Russian-speaking companies, it should be noted here that such a tool as a landing page is just beginning to develop in the post-Soviet space, but every year it is rapidly gaining momentum.

From Russian companies, winlanding.ru can be distinguished. We tried many companies but finally settled on them. All sites that winlanding creates are created from scratch, templates, functionality, constant communication with the client are developed, which is important in our time. And you will know for sure that they will not get lost, like many freelancers with your prepayment.

Here are some of their work:

• http://olymp.winlanding.ru
• http://autogazkz.kz
• http://zub.winlanding.ru

And the entire winlanding portfolio can be viewed here.

The use of the landing page is especially beneficial for the following organizations:

• Any company involved in the sale;
• wholesale companies;
• MLM leaders;
• Manufacturers of various types of products;
• Info-entrepreneurs;
• Companies selling especially valuable, unique goods;
• Companies specializing in the sale of training programs;
• travel companies;
• SPA salons, fitness clubs.

The perfect example of a LANDING

Thus, the landing page is beneficial to use by many who are interested in increasing the client base and a significant increase in the target audience.

The main purpose of such pages, as already mentioned, is to induce a targeted action:

• Apply for a free consultation;
• Purchase a product;
• Apply for a variety of calculations (calculations);
• Subscribe to any newsletter;
• Register to participate in the promotion;
• Apply for a price list
• And many more options...

The landing page can also be used by those involved in real estate. This page will increase the sales of any property. After all, now it is the Internet that plays an important role in the choice of any product or service. And by the way the site is made, people evaluate you, you can immediately understand that your property is not a decrepit house, but a beautiful estate. And if you have not connected your life with real estate yet, or rather you don’t know how to do it, then download the video course from a specialist who knows a lot about his business.

2. Types of landing page

There are four types of "sales page":

1. long page: landing page - is a long landing page. It is these types of landing pages that prevail on the Internet.
2. short: A landing page is a short landing page. Its function most often is to redirect to collect email addresses and increase the subscriber base.
3. one step: landing page - is a one-step page;
4. two steps: landing page - such a page, respectively, is a two-step one. The essence of the page is that on the one step page the client's interest is warmed up, and on the two step page the necessary action is directly executed.

By its nature, the landing page acts as a certain mini-site, which may not even be related to the main type of your activity, but works as an independent page.

Examples of conversions, in the field of travel services (a popular and demanded business area), a conversion rate of 9-14% is a good indicator, but in the field of luxury car sales, a conversion rate of 4-14% is not just good, but an excellent conversion rate in landing page.

The minimum conversion of a landing page, as a rule, ranges from 1-4%, but does not exceed the level of 30-45%. In practice, achieving conversion 25-30% is a good indicator.

A good conversion rate is 5-10%. In the case of infobusiness, the conversion can reach the level of 25% - 30%.

These include the following:

• Percentage of failure;
• The average time spent by a visitor on the corresponding page;
• Map of clicks on the page, etc.

There is no average conversion. This is due to the fact that the conversion directly depends on three things:

1. The immediate quality of your landing page landing page;
2. Quality of traffic landed on the relevant page;
3. Features of business, level of competition.

Now, having heard the word "landing", what it is you will already know well.

3. How to create a landing page for free

We present popular services where you can create a one-page (landing page) for free:

1. www.setup.ru
2. landingi.ru;
3. ru.wix.com ;
4. lpgenerator.ru;
5. freelance sites - where for 1500-2000 freelancers will make you a custom landing.

By entering a query into the search bar - "create a one-page website (landing)", the search engine will give out a large number of services and sites where there are already either ready-made pages, or you can create it yourself thanks to the constructor. You can do the same if you have extra. questions - what is a landing.

The perfect "landing page - landing page" - video

Landing Page Creation Algorithm - video

But not always what is free will be of high quality. Free services are needed more for those who have too limited a budget or just want to understand the principle of creating these pages. If you want your company to acquire a large number of customers, you have reached the top in popularity, then we advise you to order websites from professionals who will tell you exactly what and how to do, and take into account your wishes. For example prices of the company with which we work.

4. Landing page features

• Usually, this site is a business card that is not overloaded with files ( graphics, video etc.). Due to the minimalism of the page, the text on it is well read.
• On the landing page, advertising should not be placed, it is already an advertisement for your services and goods.
• The landing page should not contain unnecessary information that is not related to the product or service being sold.
• The landing page should have a certain structure: advertising text, images, minimal page navigation,

If you are promoting your business on the Internet, you are probably familiar with this term. A landing page, also called a "landing page" or "lead capture page," is a one-page site that's perfect for getting a well-defined message across to an audience. Unlike a full-fledged site, where there are many other sections (about the company, product pages, contacts, shopping cart, etc.), the landing page keeps the attention of visitors strictly on one message and should make them want to perform a certain targeted action. Which action to take depends on your tasks. As a rule, a landing page is used to collect contact information of potential customers (they are also called “leads”), register, go to a product page or to the main site.

Limit yourself to one page

A landing page is one page in the truest sense of the word. Do not confuse it with a small site with additional sections, otherwise the result will be difficult to read, alienate visitors and not lead to higher conversions.

Write clear calls to action

In order to push the user to follow the links, you need to take into account several factors (we will tell you which ones), but the call to action plays a decisive role. Make sure it's concise, clear, and engaging. Brevity is the sister of not only talent, but also conversion.

Make the button visible

The effect of a call to action can be enhanced with a button. Yes, yes, use buttons that you want to click on. The user should immediately understand that this is a button, that you can click on it and that he will eventually get somewhere. By the way, make sure it gets to the right place. In the Wix editor, you can turn an ordinary button into a dynamic and exciting one in five minutes with the help of the Wix editor.

Keep order

We have already written about this more than once, but just in case, we will repeat: order, especially on a landing page, is very important. The page should not have too many images, text, icons and videos. Use and , opt for minimalism and stick to the principles of visual hierarchy .

Don't get carried away with fonts

The golden rule of design is two, maximum three fonts. We understand that there are more of them in the Wix editor and you want to try them all, but don't do it. Choose well-matched fonts that best suit the style of your site.

Check if the text reads well

If it seems to you that the landing text is hard to read - increase it, make it more contrasting, change the font, in the end, but do not force readers to strain their eyes and peer into the letters. We advise you to carefully check the texts for readability before the page is published. A good way to avoid failure is to share the landing page link with people you know and ask if it's easy to read (the Get Feedback feature makes this a lot easier).

Use expressive images

If you want to express your idea as clearly as possible, you will need not only words, but also pictures - with their help you can tell at least half of the story. Not so long ago we started , so Wix users no longer need to think about where to find an interesting and high-quality image.

Set up anchor links

Pages with are still all the rage and are still awkward to read without anchor links. A confused visitor is disappointed and leaves, and this, you see, does not contribute to the conversion in any way. To avoid such situations, use them - in the Wix editor you can create them in just a couple of minutes. And the free app will help you create a "Go To Top" button in no time.

What is a landing page
Landing Page (from the English landing page - landing page) is a modern site consisting of one page and aimed at performing one specific task: collecting contacts, filling out an application for participation in a webinar, ordering detailed information about the proposed product, downloading an e-book and etc. Unlike a multi-page site that represents a company on the Web and often serves as an information resource, the Landing Page is always aimed at obtaining a quick and concrete result.

All landings, depending on the purpose pursued by them, can be divided into three types:

1. Advertising and information page.
2. Page for lead generation. .
3. Viral page. .

Landing Page Features

One of the main tasks of the Landing Page is to get a conversion. It dictates some rules that you need to follow when creating landing (landing) pages:

• Minimalism in design - the absence of everything that distracts from the main action.
• A certain structure that contributes to the achievement of the goal.
• The absence of complex graphic elements that impede the operation of the page and the perception of information.

It is these features that distinguish the landing page from sites with a wider range of functions.

There are three main goals for which landing pages are created:

1. Getting contact information.
2. Selling a product or service.
3. Introduction to a product or service.

Let's consider each of them.

Get phone or email

Contacts of potential customers are needed in order to contact them in the future and offer an existing product or service. Knowing the phone, you can communicate with a person personally, knowing the e-mail, you can set up a mailing list and regularly remind you of yourself - report new products, share useful information, congratulate a person on holidays. This way you can offer a large number of products, while the instant sale page promotes only one product.

Sell ​​a product or service

Such pages allow you to increase the sale of already known products or services. All elements of such sites are aimed at making a person perform a certain action here and now. Promotions with a timer that limits the validity of a great offer help the customer decide to buy faster.

Get to know the product or service

If a new product or service is introduced to the market, it will be difficult to sell it right away - people do not like to buy a pig in a poke and prefer to study the offer first. Such pages provide a potential buyer with all the information he needs, emphasizing the benefits of a product or service.

Differences Landing Page from a multi-page site

The main difference between a landing page and a multi-page site is the number of pages and the amount of information presented on them. A multi-page resource, whether it is a corporate website or an online store, usually contains as much information as possible about the company and its products - the history of the foundation, a description of each product or service, useful recommendations, a blog page, etc. Such a site is created for a long time, and the information on it is constantly updated.
While a landing page is a one-page site that represents one product or service and is focused on quick results. It contains only the most important information needed to make the right decision. With the help of one landing page, you cannot promote several different products at once, here you need maximum specificity and concentration.

Which businesses are suitable for

Landing Page is suitable for those who want to:

• Increase income from the sale of goods or services.
• Increase sales of a specific product.
• Reduce advertising costs.
• Build a database of potential customers.

Based on this, landings are widely used:

• Trading companies (wholesale and retail).
• Manufacturers of various products.
• Information business representatives.
• Network Marketing Leaders.
• People and companies providing services in the field of sports, beauty, tourism.

At the same time, it makes no sense for sellers of very expensive or exclusive products to order the creation of landing pages, since their products are bought not on emotions, but after a thorough study of all information about the product.

Why A/B Test Your Landing Page

A/B testing of a landing page is the simultaneous launch of two landing pages of the same topic, aimed at the same target audience. The difference between these pages lies in the presentation of information - different colors of the main buttons, different images, appeals and headings. An analysis of the reaction of visitors to each of these pages allows us to identify the most effective way of presenting information for a specific target audience.

Landing page examples

Below you can see examples of good landings created by our company's specialists.

Order a landing page or do it yourself? This is one of the main questions that everyone who decides to promote their business with a landing page asks. Consider the pros and cons of each option.

How to do it yourself

On the Internet, you can find a lot of designers that allow you to independently create a landing page for any purpose. This decision is justified if you are just starting your business, testing the product for the first time and have a minimal budget.
Pros:

• Saving.
• Complete process control.

• Certain costs will still be required (the size depends on the designer).
• The effectiveness of using a "homemade" landing is lower than from a page created by professionals.

Where to order

It is better for a serious company that is set up for a long-term presence in the market to order a landing page from professionals. The cost of creating a landing page by experienced specialists is higher than developing a landing page on your own, but the result is worth it - you will receive a modern high-quality resource, each element of which will work to achieve your goal.
Where to order is up to you. The main thing is to make sure that the selected contractor is professional and responsible. Don't want to waste time on long searches? We are always at your service! Here you can get acquainted with our offers, clients and examples of our work, as well as place an order for a landing page or get professional advice.

When creating a landing page, a well-established structure is usually used, consisting of the following elements:

• Short, catchy title.
• Unique Proposition (USP).
• High-quality video or image that emphasizes the theme of the page.
• A call-phrase that encourages the visitor to perform a specific action.
• A bright button that allows you to perform this action is “Buy”, “Order”, “Subscribe”.
• A timer that counts down the time until the end of the promotion.
• Examples of the best works, testimonials from grateful clients, certificates of quality.
• The “How it all happens” block is a graphic representation of the stages of working with a client, the process of ordering a service / product, or a sequence of other planned actions.

Depending on the goals pursued by the landing page, the set of elements present on it may change, but in any case, the development of the Landing Page is based on the above structure, which has repeatedly proven its effectiveness.

How to promote a landing

Creating a landing page is only half the battle. After the landing page is ready, you need to make sure that the target audience sees it. Landing can be promoted in the following ways:

1. Contextual advertising in Google AdWords and Yandex Direct.
2. Advertising in social networks.
3. Email distribution.
4. Teasers (images with eye-catching text).

You can promote your resource yourself or order it from us. Contact us using one of the contacts presented on the site to get professional advice.

Conclusion

We hope this material has helped you understand what a Landing Page is and why you need it. If you still have additional questions or you have already figured out everything and want to order an effective landing page, contact us using one of the methods suggested here - we are ready to discuss your project!

The best service for creating the first landing page. A set of a couple of dozen one-page templates will show you the best options for designing and submitting an offer. The editor allows you to assemble an effective page from ready-made adaptive blocks in a matter of minutes. The main thing is to arrange the sections in a logical order and present the offer beautifully. Images, tabs, promotions timer, testimonials, visual map, communications, including ordering a call back, and much more are present in full.

The landing menu supports anchor links for quick access to sections. Parallax effect, widescreen blocks with beautiful images and video backgrounds will help to create a rich and useful page. Pop-up windows will allow you to focus the attention of visitors on promotions. Free SSL connection will strengthen the trust of customers who send you personal data through the form. The optimal recipe: choose the template closest to the topic, fill it with your content and publish it without changing anything structurally.

Pros:

• Ideal for entrepreneurs who are far from developing websites;
• Large set of profile widgets;
• A solid communications package: consultant, call order, social networks, forms, pop-ups, mailing lists, CRM;
• Responsive templates, the structure of which is ideal for serving landing pages;
• Ease of development - from 1 hour to 1 day;
• Extremely affordable cost.

Minuses:

• There are no built-in tools for conversion analysis. Can be compensated by third-party analytics;
• The tariff that allows you to accept payments online is significantly more expensive than Premium, which is great for building landing pages.

1. Premium ($4/month) - a set of key features.
2. Premium + ($8/mo) - premium templates and advanced statistics.
3. Shop ($9.6/mo) - shopping cart, payment acceptance.
4. Pro ($12/month) - access to code editing.

Want to get a discount? Activate promo code UGUIDE-25 and save -25% when paying for any tariff plan.

Landing page builder uLanding → detailed overview Our choice!

Dedicated landing page builder. Designed for testing marketing hypotheses, traffic arbitrage and earning on offers by web entrepreneurs. Suitable for both beginners and experienced users. The editor allows you to collect pages from ready-made sections and widgets, sequentially adding them one by one. Their choice is sufficient: price, reviews, stages, timeline, timer, table, headings, button, gallery, custom HTML code, callback, live chat, social media panels and others.

Effective design structures for confident sales, flavored with transition effects, are displayed correctly on all types of screens. The highlight of the service is an excellent presentation of statistical information. Conversion percentages, sales drop points, traffic by source, and so on - everything is clear for beginners and detailed enough for experienced webmasters. SSL connection is free. Adding pop-ups will allow you to get even more leads. Easy to use and efficient builder.

Pros:

• Presentation of statistical data understandable to everyone;
• Convenient interface for simultaneous testing of several pages with detailed statistics on the results;
• The ability to insert your code into the page layout;
• There is a built-in store (Ecwid);
• Landing archiving and quick recovery are available;
• Create backups in 1 click;
• SMS notifications are free;
• Integrated into the amoCRM control panel;
• Easy to use editor;
• Good quality adaptive templates, moreover, separate editing of versions for PC and smartphones is supported;
• Good tech support.

Minuses:

• Few ready-made sections (not to be confused with widgets).

Cost per month when paid annually:

1. Starter ($6.15/month) - 1 project, 5 landing pages, unlimited SMS notifications, 24/7 technical support.
2. Business ($10.25/mo) - 3 projects, 30 landing pages, live chat with technical support.
3. Advanced ($17.10/mo) - 10 projects, 1000 landings.

Wix Landing Page Builder → detailed overview

Wix is ​​a landing page builder with rich, varied designs and a full range of marketing gimmicks. You can draw a memorable, unique template, or use one of the many ready-made options - fill in your content, and the page is ready for publication. A rich set of applications will allow you to add effects, timers, pop-ups, testimonials, social network integrations, animated visitor counters, gift cards, beautiful feedback forms, collection of subscriptions, appointments and other tasks.

A rich set of widgets, a built-in graphics editor, animations, icon sets, raster shapes and scrolling effects will help you create a bright landing that claims to be a high conversion. To work with the client base, there is a built-in CRM, the ability to set up marketing and trigger mailings, to analyze the results - Google Analytics. Using Wix Code will allow you to set up a data output schedule depending on the time of day, region, and other things. The landing structure is implemented through anchor links to layout areas.

Pros:

• Powerful page layout editor;
• High quality and variety of ready-made templates;
• Lots of widgets, stock multimedia elements;
• Ability to accept online payments;
• Built-in CRM for contact processing;
• Lots of marketing applications;
• Automate page behavior scenarios using Wix Code;
• A complete package of applications for communications: chat, order a call, mailings, pop-ups, comments, synchronization with social network feeds and more;
• Ability to add your own code to the site: HTML/CSS, JavaScript.

Minuses:

• Beginners will need time to master the main part of the editor's capabilities - it is convenient, but not the easiest to use due to the number and depth of settings;
• Part of the useful functionality is available only in the form of applications - it is not available out of the box in the editor panel, you need to select and activate the application;
• There are no built-in tools for conversion analysis - sales funnels, A / B tests, monitoring by regions / traffic sources. Compensated by connecting analytical systems to the page.

Cost per month when paid annually:

1. Connect Domain (123 rubles / month) - domain connection, key functionality.
2. Combo (249 rubles/month) - domain as a gift, removal of system copyright.
3. Unlimited (375 rubles / month) - extended disk space, paid applications as a bonus.
4. eCommerce (488 rubles / month) - a lot of disk space, a shopping cart, accepting online payments.
5. VIP (751 rubles/month) - mailing lists plus site audit from a Wix expert.

WordPress - free CMS for creating landing pages → detailed review

WordPress is free, the most popular in the world and almost universal CMS, which is great for creating landing pages, among other things. Including paid ones, there are thousands of one-page templates, any. There are also a lot of free and high-quality ones. You can make a page based on one of them, or use specialized plugins like Elementor to create landing pages. They turn the engine into a constructor with a visual editor that does not require coding to use the features, which is exactly what many beginners are afraid of. In terms of collecting statistics, marketing tools, communications with the audience, the engine is gorgeous. There is everything in abundance, much not out of the box, but in free plugins.

An important point in working with WP is the choice of hosting, which in any case should be paid, because it’s more expensive to contact free ones - restrictions, low performance, regular server crashes, ignoring technical support and other amenities you don’t need. The best hosting for this engine and officially recommended by its developers is Bluehost ($2.95/month). From his admin panel, you can run an automatic installation of WP and buy a domain if necessary. These conveniences make the experience of using the CMS as smooth and as easy as possible for website builders. If you haven’t tried WordPress yet, it’s time to get acquainted – it will come in handy not only for creating landing pages. No wonder it is loved by developers around the world. Suitable for beginners too.

Pros:

Minuses:

• Creates a considerable load on the server, the use of good hosting is treated;
• A modest set of features out of the box, the issue is solved by installing the plugins needed to solve the current task;
• Due to the popularity and the resulting huge number of extensions and themes, you can get on low-quality ones - you need to choose proven ones, of which there are many for anything.

Price:

WordPress is free, but you will have to pay for hosting, a domain (the price depends on the zone and registrar) and, possibly, a template and some plugins (optional, free sea). Here is Bluehost's pricing as an equivalent to the cost of using a free engine:

1. Basic ($2.95 per month) - 1 site, 1 domain, 50 GB SSD space, 25 subdomains, unlimited server bandwidth, free SSL certificate.
2. Plus ($5.45 per month) - unlimited sites, disk space, domains and subdomains, free SSL certificate and domain for 1 year.
3. Choice Plus ($5.45 per month) - all of the above, plus free backup software (CodeGuard Basic Backup).

LPGenerator landing page builder → detailed overview

LPGenerator is one of the most powerful specialized landing page builders. In principle, this is an ideal service in its niche. The relative complexity of the editor is offset by the huge possibilities for customizing the design and functionality of the pages. Over 250 professional templates from 22 categories. A thoughtful and flexible process of drawing a page from scratch, you can edit the layout code manually and upload your own. There is a showcase of goods with pagination - a high-quality mini-shop inside the landing page.

A complete set of tools for conversion analysis and marketing (comprehensive statistics, A / B tests, sales funnel, traffic sources, conversion goals, CRM, mailings, etc.) allow you to get the most out of your pages. The editor is visual, there are a lot of widgets, there is a convenient section designer, page version monitoring with conversion analysis, etc. The system's audience is web studios and experienced developers. For beginners, there is the "Lead Generation Academy" - a powerful course that will be useful to most users.

Pros:

• Large selection of templates and the ability to upload your own;
• The ultimate set of tools for analyzing and increasing conversion;
• Support for many third-party applications and synchronization with services;
• Built-in high-quality CRM;
• A well-thought-out showcase of a one-page store with a bunch of settings;
• Event notifications via SMS;
• Excellent tutorial for beginners and not only;
• Optionally, you can order services from developers.

Minuses:

• Expensive package tariff plans designed for pros;
• Comparative complexity of use - too much of everything inside.

Cost per month when paid annually:

1. Basic (558 rubles/month) - 1 domain, 3 pages.
2. Advanced (1662 rubles/month) - 5 domains, 50 pages.
3. Unlimited (2799 rubles / month) - everything without restrictions.
4. Corporate, White Label (11011 rubles/month) - own branding for 15 accounts, improved technical support.

uCoz Landing Page Builder → Detailed Review

uCoz is a good choice for advanced developers. It allows you to work with code, there is a template constructor in which it is easy to build a one-page block structure. For beginners, the best option is to use a premium template, there are a lot of them and everything is there: beautiful design, correct structure, functionality (forms, ordering something, showcase, etc.). In addition, an advanced statistics collection system will help you track the effectiveness of the page and promote it, because contextual advertising can be controlled directly from the control panel.

The editor supports connecting third-party PHP scripts and loading your own templates. If you have experience, assembling a landing page is a matter of 1-2 evenings. The service supports synchronization with social networks, online chats, form designers, service calculator and other useful things. Page customization occurs mainly through code editing, although there is also a visual editor. This is an option for those who know how to layout landing pages or for beginners who want to publish a page based on a gift premium design.

Pros:

Minuses:

• Relatively high complexity of development;
• There are no one-page templates among stock templates;
• The need for code ownership at least at a basic level.

Cost per month when paid annually:

1. Minimal ($2.39/mo) - reduced banner, FTP access, 1 GB space.
2. Basic ($4.79/month) - banner removal, 2 GB space, premium support, HTTPS, Yandex.Feeds.
3. Optimal ($6.39/mo) - 10 GB of space, premium template and free domain.
4. Store ($7.99/mo) - 10 GB space, online store module.
5. Maximum ($12.79/month) - 20 GB of space, live technical support chat.

Ucraft Landing Page Builder → Detailed Review

A service well adapted for building landing pages. Two dozen good quality profile templates, a convenient visual editor, plus the ability to publish a landing page on your domain for free. A set of widgets and ready-made blocks is sufficient for publishing pages of a classic structure, and moderately flexible customization will help decorate the design. You can simply replace the stock content in the template sections with your own and publish the page.

It supports integration of 16 useful services (PayPal, Google, MailChimp, etc.), standard SEO settings and accepting online payments. You can significantly change the stock template using the designer tools that come with the kit. For beginners, a site progress cheat sheet with a list of tasks and links to areas of the control panel in which they are solved will come in handy. There are also effects, the possibility of team development, flexible configuration of fonts and site languages. All this is packaged in a nice and simple interface.

Pros:

• Possibility of free publication of a one-pager with your own domain and SSL;
• Many ready-made blocks, adaptive design;
• Support for multilingual sites and team development;
• Possibility to accept payments online;
• Built-in logo designer, designer tools;
• A progress cheat sheet for beginners.

Minuses:

• Lack of built-in tools for collecting statistics and analyzing conversion;
• The absence of some characteristic landing widgets like a counter.

Cost per month when paid annually:

1. Pro Website (₽670/month) – 1 website, multilingual, blog, SEO, integrations, 24/7 technical support, removal of the “Ucraft” brand; adding HTML/CSS/JS, 50 products for an online store, 70+ payment and delivery methods;
2. Pro Shop (₽1400/mo) – unlimited products, commission-free sales, multi-currency, real-time tracking, unlimited storage, discount coupons and volume discounts, store management via iOS and Android, ability to disable taxes, VAT reverse charge ;
3. Unlimited (₽2600/month) – complete absence of a limit in everything, sale on eBay, Facebook, Yandex.

Mottor landing page builder → detailed overview

Mottor is a specialized service that offers the creation of a landing page from scratch, ready-made blocks or using adaptive templates (about 100 pieces, excellent quality). The visual editor allows you to edit each element individually, adjust positions, combine blocks, sections and section templates in any order, customize their appearance in detail, create transitions between blocks (bevel, rounding, corner), add effects, and also hide individual blocks from display on PC or mobile devices. Convenient for beginners.

There is a good quality built-in CRM, the ability to test variants of the same page (A / B-test) and an auto-sales funnel - an interface for setting up automatic actions if the user completes a given scenario (filled out a form - received an email, etc.). Pop-ups and many integrations are supported: Jivosite, VK, Facebook, MailChimp, UniSender, GetResponse, Yandex.Checkout/Money, JustClick, amoCRM, PayPal, RoboKassa, Bitrix24, Yagla and more. The built-in statistics collection system is decent. You can set up receiving notifications about applications by SMS to mail or Telegram. There is anti-spam.

Pros:

• Cool editor, flexible customization of individual elements and sections;
• Support for a large number of integrations;
• Built-in funnel builder, CRM, A/B tests and statistics collection;
• Good templates, customization, tools for creating a design from scratch;
• Ability to separately edit the mobile and desktop versions of the page;
• HTML code insertion supported;
• There is a built-in store with a shopping cart and online payment.

Minuses:

• Disabling the signature "Mottor" in the footer costs an additional 600 rubles per year for each published page. This is a separate service, not included in the package plans.
• You cannot change the template during operation;
• The item set is missing a countdown timer;
• The auto funnel is connected separately for an additional fee.

Cost per month when paid annually:

1. Nano (360 rubles/month) - 1 domain, 10 sites, full functionality.
2. Mini (540 rubles/month) - 3 domains, 50 sites;
3. Standard (720 rubles/month) - 10 domains, 100 sites;
4. Unlimited (2400 rubles/month) - an unlimited number of domains and pages, without a service signature.

The cost of connecting a sales funnel (trial period - 7 days):

• Week - 990 rubles.
• Month - 2390 rubles.
• Year - 14990 rubles.

Flexbe Landing Page Builder → detailed overview

Flexbe is a service designed to assemble landing pages only from ready-made blocks. Suitable for beginners. There are about 20 templates, the quality is good, the blocks are adaptive. For each section, you can choose a set of displayed elements and tweak the design a little. There are enough ready-made sections to assemble a landing page with a classic structure. Several font pairs are available for quick change, there are parallax and distance effects, gradient and dimming settings, anchors in the menu are supported. SSL connects

automatically when adding a domain. You can insert your HTML code into the page.
The service supports the integration of applications of basic importance (amoCRM, Bitrix24, CallbackHunter, Jivosite, GetResponse, UniSender), the creation of multi-landing / geo-landing and provides access to the API. Acceptance of online payments is possible through Yandex.Checkout, RoboKassa and Tinkoff card. You can connect mail services Google, Mail.ru and Yandex. In addition, there is a built-in mid-level CRM and a statistical data collection system. You can customize the page display format when sharing on social networks. There is an iOS / Android mobile application and pop-up settings.

Pros:

• Extreme ease of assembly / customization of pages from ready-made blocks;
• Availability of built-in CRM, statistics, A/B tests;
• Automatically connected SSL;
• Interface for working with pop-up windows;
• Support for the integration of key landing services;
• Notifications by SMS and mail about new orders;
• Ability to add page administrators.

Minuses:

• A meager set of ready-made templates;
• Built-in CRM is so-so;
• Lack of separate elements/widgets (only ready-made sections);
• Base level design customization.

Cost per month when paid annually:

1. Starter (525 rubles/month) - 1 domain, 10 pages, 250 SMS, SSL.
2. Business (1050 rubles/month) - 5 domains, 50 pages, 500 SMS, multi/geo-landing, A/B tests;
3. Ultra (2100 rubles / month) - domains and pages are not limited in number, 1000 SMS, 5 additional. users.

Mobirise Landing Page Builder → detailed overview

Mobirise is a free program (Mac, Windows, Android) that allows you to assemble landing pages from ready-made blocks. Templates are represented by extensions - paid sets ($20-40) of blocks tailored for a specific task (business, shop, lawyer, portfolio, restaurant, etc.). 4 free templates are given out of the box. There are also extensions to add integration of social networks and commenting tools, a translator, Soundcloud, Google Analytics, SEO tools, and from paid ones - an icon pack, a shopping cart with payment via PayPal, a page code editor and an image slider.

The set of blocks (number, structure, purpose) depends on the selected template. Each section can be customized by selecting display elements, colors, effects, sizes, and more. In general, there are a lot of blocks even on a free template - they are more than enough to assemble a normal landing page with all the features (reviews, benefits, columns, tabs, timelines, timer, multimedia, price, map, social networks and everything else). Pages are responsive by default. Basic SEO settings are present. To publish pages, you need to buy hosting and a domain. We recommend paying attention to the pack with all paid extensions.

Pros:

• The application is free for commercial use;
• A rich set of adaptive blocks in the stock delivery;
• Easy to assemble and edit page design;
• Extensions significantly increase the scope of the program;
• Built-in FTP-interface for uploading/updating files on hosting.

Minuses:

• You need to rent hosting/domain separately;
• Updating the landing page will require the working files of the project on the PC;
• The complete absence of tools for collecting statistics and analyzing conversion due to the format of the site builder as an application (you can connect the page to external services).

Price:

1. The cost of the page is equal to the amount needed to rent hosting and domain name (approximately $20-30/year).
2. The cost of the full extension package is $197 - all templates and integrations.

General list (29 pieces)

Which constructor to choose?

It depends on the level of experience and the goals pursued. For a beginner, uKit or Wix are better than others due to their convenience and tariffs, which imply the creation of 1 landing (not packaged, like in specialized ones), at a price they fully justify themselves. You can also pay attention to the free Ucraft - a great option, pleasant in every way. Look towards Nethouse too, although it is a little less suitable against the background of the above - it's a matter of taste. For the mass creation of your / client landings, the ideal options are uCoz and LPGenerator. LPMotor is also good for streaming work, although it has nuances. Flexbe and Mobirise are interesting, but specific products, when choosing, you need to take into account their features.

Separately, we note WordPress, the only CMS on our list. It is relatively easy to learn and very promising. Having learned how to handle this engine, you will be able to create not only excellent landing pages, but almost everything in general - business cards, portals, blogs, stores. But you have to make more effort to study compared to the designers. The platform is equipped with cool plugins for building one-page pages in the visual editor mode. The only point is hosting, it should be fast enough and reliable, you should not save 5 kopecks on dubious options, you will get a lot of headaches. Our choice is Bluehost, the best balance in all respects.

Pros and cons of SaaS services

Website builders were originally conceived as an alternative to other, more complex ways of creating websites. Designed for the broad masses of users, among whom there are few designers and programmers. A priori, these services cannot be complicated or inconvenient, their strong point is availability on all fronts. Any person can create a website for himself, if such a desire appears. At least for one evening. This is the general ideology of this class of engines.

The pros are:

• Convenience, simplicity, everything you need to solve the stated tasks is collected and ordered in a kit;
• Everywhere there are ready-made templates, as a rule, of very good quality;
• Coding is not needed, although many services allow you to make changes to the site code, add scripts, but this is rather an additional feature to please the appetites of more or less experienced users;
• Performance - in a couple of days you can launch a decent site with a small amount of content (business card, for example);
• Independence - you do everything yourself, you understand what and where it came from, the help of third-party specialists is not needed;
• Subscription usage model – choose a tariff with the required set of features and pay only for what you really intend to use;
• The result is guaranteed - by choosing a service suitable for solving the problem, you can be sure that the result will be achieved, everything has already been verified and calculated for you;
• Technical support, reference books, community - one way or another, they will help you in an incomprehensible situation;
• Updates occur regularly, developers systematically improve their products, fight for the attention of the audience;
• Optimization - technically everything is already set up and working as expected, you don't need to think about it;
• Almost everywhere there is a free tariff or a test period - before buying, you can consider everything and try it out in action.

Minuses:

• If you want to transfer the site to another hosting, you will have to tinker a lot;
• Restrictions - tariffs are a set of conditions beyond which you cannot go if you suddenly want something like that;
• Sites created within the same engine often turn out to be similar due to the unification of the elements and sections used to create them, although not always - it depends on the specific system.

In general, the pros and cons are derived from the initial mission of the designers - to allow everyone to make websites on their own. For the sake of convenience and simplicity, it is necessary to impose restrictions, distribute functionality in portions according to tariffs, and unify the approach to development. This is normal, the main thing is that everything works and brings results to the target audience of these systems.

Is it possible to create a landing page for free?

Theoretically, this is possible. With this approach, you will receive a page with an advertisement for the service on a subdomain. Perhaps with limited functionality or design editing capabilities. uCoz and Ucraft allow you to attach a domain (it will cost about $7-10) on a free plan, but there will be ads. These options don't go well with a high converting landing page. Forget free, it's ineffective. Choose the appropriate service, tariff plan, pay for it and earn. This is the only scheme that actually works.

Step-by-step instruction

The purpose of the landing page is to interest the visitor and push them to take the action you have planned. Based on this thesis, you need to build blocks in the order that leads to the maximum effect in your particular case. Any of the above landing page builders can implement this formula. Sometimes you can just replace the demo content of the template with your data, getting a good page - the structure of these designs is not taken from the ceiling, they are assembled with skill.

However, there are generally accepted guidelines for building landing pages. Everything has been verified for a long time - what works and what does not. Although for each specific case it is necessary to test individually, polishing the nuances to a shine (changed the positions of the buttons / blocks, accent color, main font, the wording of the offer, the number of fields in the form, the location of the social media block - all this can play a role, you need to look for a good combination). In general, the scheme for creating a landing page in all constructors is approximately the same:

Algorithm for creating a landing page

1. Registration in the constructor.
2. Choosing a template of a suitable theme and / or structure.
3. Adding missing and removing unnecessary blocks for your task.
4. Editing stock content for yourself (texts, numbers, images, links) and filling freshly added sections from scratch.
5. Design customization - colors, effects, fonts, backgrounds, element shapes and more.
6. Filling in SEO parameters.
7. Connecting the necessary integrations (payment systems, social networks, mailing lists, analytics, statistics, live chat, callback, etc.).
8. Payment of the tariff plan and connection of the domain.
9. Page publishing.

What should be the landing?

The nature and order of the sections is of great importance. The bottom line is that as the page scrolls, the visitor should become infected with the desire to follow your offer. And do it. And what blocks to use to achieve the goal? In what order? There is no 100% recipe for the success of any page from any niche, but something can be identified:

• Header - a high-quality image or video background on the topic, a title that conveys the essence of the offer, a logo, an anchor menu, and, possibly, a button (CTA - Call-To-Action, call to action) - subscription, purchase, download, go somewhere or.
• The second block can be a countdown timer to the end of some promotion with a CTA button. Also here you can put a description of your offer (and after - CTA) - text plus an image or video. The order depends on how clear the essence of the offer from the header is - whether it is necessary to additionally show the essence or it's time to call for action.
• The block of advantages of the offer - bullets. It can be arranged in the form of a slider (carousel) or icons with capacious, accurate descriptions of the strengths of the offer. Better than icons with text captions - information is perceived faster this way, you don’t need to flip through.
• Images or videos with the product in a format appropriate for the style of the page.
• There may be a timer until the end of the offer (if it was not at the top) or tariffs, if we are talking about a service. Or a short price list in tabs (2-5 positions) for products. In general, the display of prices.
• Next, you can put a block of customer reviews in the format of tabs or carousels.
• There may be some numbers that demonstrate the popularity of your product: the number of downloads, satisfied customers, subscriptions, money saved, benefits received (depending on what it is), kittens rescued, and so on.
• Form - for making an order, subscription, questionnaire or something else.
• A map of the geography of your activity - an advertisement of the scale of popularity (it is possible without it).
• A call to action is a CTA button next to the offer summary, a suitable illustration, or another appropriate format.
• Footer with a logo, a summary of the offer, office address, phone number, instant messengers, links to social networks, the main website, a blog, and something else like that.

Depending on the nature of your offer, you can use event schedules, food menus, answers to frequently asked questions, team photos, a basket with a showcase, and more. It is important to respect the anatomy of the page. For example, the cafe menu is part of the offer, it should go a little higher than the middle of the page, the team photo should be closer to the footer, like the FAQ. Everything is logical, but the essence is the same.

In general, a landing page should be relevant to user requests and meet their expectations. Also, the adaptability of the template and a pleasant design are required, as well as easy navigation. Do not pile up unnecessary things - links, useless text, graphic elements that are difficult to read, and other things that can distract the target audience from making a deal. Only useful information that can lead a potential customer to a purchase in the shortest possible way.

Order a turnkey landing

From a technical point of view, one-pagers are quite simple sites, they have little content, you can quickly do everything yourself. But the salt is different - in efficiency. Selection of wording for offers, structure, media materials - their combination and presentation can have very different effects. Between two almost identical pages with visually slight differences, there can be a whole abyss in terms of conversion percentage. This is the whole landing page - you need to test it, have experience and understand what and how to do it right.

If you need sales, but you don’t have the desire/time to figure it all out, then it’s easier to order a ready-made landing page that will definitely sell at least not bad. You can do this in Divly, the official web studio of uKit Group. The cost of creating a landing page is 3900 rubles. There are three platforms to choose from - uKit, uCoz, uLanding. Your order will be handled by a certified specialist, the result is guaranteed. They will help with branding, and optimization, and with the competent setting of everything you need.

During development, you will be able to monitor the status of the process from the personal account of the service, as well as contact the developer to agree on the result, improvements, and more. They will do according to your TK - explain what you want to get, then it’s not your concern anymore, they are literate there and read the requests between the lines. So don’t worry: if you can’t formulate the technical specifications in detail, you forget something, then they will still understand correctly and make a good page. Examples of work performed can be viewed on the service website.

Thanks to the designers, anyone can quickly publish a landing page that can generate income. The point is not only the convenience of the format, but also other nuances: the correct templates, the functionality tailored to the solution of the problem, the convenience of collecting statistics, the availability of technical support, FAQ and other things.

uKit, uLanding and Wix are optimal for most beginners - they make good landing pages. Inexpensive, fast and beautiful. The most powerful profile service is LPGenerator. LPMotor, which follows, is somewhat inferior to it. uCoz can do everything well, including landing pages. Ucraft is a good option, Flexbe is pleasant and rustic, Mobirise is an amateur. WordPress is a great choice if the builders don't suit you.

You should not count on the free publication of a full-fledged landing page. Whichever service you choose, pay for the appropriate tariff - this will give you a bunch of benefits, save you from problems and increase conversion, as a result. There is no universal recipe for the perfect page, but you can focus on the weighted average structure and make a good profit.

Victoria Kuchinova

The main problem with most modern landing pages is that they all seem to be made in carbon copy. And where is the creativity, the fire, where is the design frenzy?

In this collection, I have collected interesting chips and unusual effects. Some of them were made by Texterra developers and web designers, and some were found on the Runet. Not without examples of disgusting design and outright shiza - at the end of the article you will find an acquaintance with a killer hamster and a Snow Maiden with a bucket.

Watch, get inspired, put ideas you like into practice, mix them with your own, and don't forget to A/B test - this is the only right recipe for creating killer landing pages.

And, most importantly, remember that a landing page is not a self-sufficient tool. For conversions, leads, and sales, you need high-quality traffic. And it is difficult to get it without a comprehensive promotion.

Extended form

Usually, one-pagers use a standard application form with several fields. Most often, the client needs to provide contact information - first name, last name, mail or phone number. But in some complex areas it is better to cover the topic in more detail. Here's how they did it in Texterra: in the form of a dellservers.ru landing page, the client can select a module, parameters, and server tasks. Can reset values ​​if something went wrong.

What is it for? In any case, the owner of the landing page will receive their leads – even if there are only two or three fields in the form. But here it will be interesting for the client to dig deeper. Not just to order, but to choose your own option.

Two STA buttons

The task planner landing page at wunderlist.com has two calls to action that reinforce each other: “Create a free account” and “Download Wunderlist”. Users click on both links, the conversion goes up, and the landing page does its job perfectly.

Specific figures (results)

It's not new, but it still works. Show clients what you have achieved in numbers: this is clearer than the abstract phrases “we are the best”, “we have hundreds of completed projects”, and so on. Look at the smartprogress.do landing page: you can immediately see how many people have already joined the project, how many goals have been set, how many achievements have been achieved.

Personalization

Faceless template landing pages - br-r, what could be duller! Liven up your one-pager, add fire, interest a potential client. For example, on the page of Texterra services for creating websites, there are photos of employees who are directly involved in this. The visitor comes in and sees: yeah, not abstract developers, but quite living Svyatoslav, Polina, Artem and others will deal with my resource.

Convenient answer form

On many landing pages and websites, you can only ask a question through a form. This means that you need to indicate the name and surname, leave a phone number and e-mail. Sometimes you even have to enter captchas and codes - horror! It is clear that this is done in order to get leads. But there is another option - as on the Cerebro Target landing page. If you are registered on VKontakte, you do not need to fill out anything - take it and write. Both the client is comfortable and the owner is well - the contact is left, you can continue to work.

Customer Reviews

You can ask clients to talk about their experiences and publish the received texts on the landing page. But the catch is that the visitor will not check in any way whether these are real reviews or fake ones. It is better to go further and convince visitors of this. The huskypark.info landing page, which was developed by Texterra, cites the words of clients from Instagram with links to their accounts. Everything is fair - come and see.

Demonstration of results

3D graphics and augmented reality

The landing page was created for the Qubi app. This is a game for kids 3+ years old and adults. The essence of the game is simple. At the first step, the user, according to the proposed scheme, glues a real paper, cardboard or wooden cube.

Then he installs the application, opens it on his smartphone and "looks" at the cube through the device's camera.

On the screen of a smartphone or tablet, the cube comes to life. The user plays a three-dimensional version of "Snake", "2048", "Labyrinth". In this case, you need to control the game using a real cube. To control the cube with two hands, you need to use a special stand for your smartphone, which you can assemble yourself.

The three-dimensional model of the cube can be seen in the illustration (gif).

What the client wanted

The client asked to make a landing page that emphasizes the feature of the game: the use of 3D augmented reality. In particular, he wanted to see the effect of moving faces of a three-dimensional cube, the active face of which is inscribed on the screen of the visitor's device.

What have we done

We have implemented 3D using CSS3 3D transforms. The transitions between the faces of the cube are done using pure JavaScript with drag and touch event tracking. Thanks to unusual transitions between screens, the user creates a feeling of three-dimensionality of the screen. This is especially pronounced on the working version of the landing page.

For the final version of the landing page, we made a more realistic version of the cube. Unlike the working version, in the final version, the rotation of the cube occurs from the outside, not from the inside. The 3D feel is enhanced by title animations.

The landing page is fully responsive.

Interactive selection of interior and furniture colors

The peculiarity of the DSK.Color landing page is the ability to independently choose the color of furniture and interior items using an interactive palette.

The DSK.Color company paints any surfaces in different colors. You can order the painting of furniture, household appliances, bicycles, musical instruments and other items. The customer can choose any color.

The most requested service is the painting of furniture and interior items. It accounts for about 80% of the client's work.

What the client wanted

The client asked to make a bright and memorable landing "with a call to color everything around." He had ideas to make 3D representations of the furniture so that the visitor "could twist and view the painted object from different angles."

What have we done

We offered the client an idea: to give the visitor the opportunity to independently choose the color of furniture and interior items.

To do this, the landing page offered an image of a room in which the visitor can paint the main objects using a palette that opens on click. Based on the selected colors and items, the user can calculate the cost of services. The first prototype looked like this.

The client really liked the idea, so we made a working prototype of the landing page. On it, the main part already looked like this.

We agreed with the client to leave the possibility of painting the table, chairs, door and kitchen unit. These are the main items that the company paints.

After the approval of the prototype, the designer and layout designer got involved in the work. The first one drew all the items in svg (this is a graphics format). The second one made up and added a palette of colors to the svg areas. After that, a modal window was implemented. With it, the user can double-check colors and items and submit a request for a service.

Unusual and ordinary preloaders

With the help of a preloader or a spinner, you can make any landing page more convenient and visually attractive. In this section, we will talk about preloaders and look at examples of these elements created by Texterra specialists.

What is a preloader and what tasks does it solve

A preloader or spinner is a sign that appears on the screen before the page is loaded. You see these elements every day when you use the Internet. Below is an example of a preloader.

The preloader solves a practical problem: informs the user that the page is loading, and also replaces the visually unattractive loading picture. This needs to be explained.

Due to the technical features of browsers, site pages load unevenly. During loading, the layout may “float”. If the page loads in a few seconds, rather than a fraction of a second, the user observes an unattractive picture for some time.

Preloaders are implemented using standard front-end development tools: HTML, CSS, JavaScript and additional libraries and frameworks, such as jQuery, React.

How we improve landing pages with preloaders

We create unique preloaders, including animated ones. Here are some of our works.

• Qubi

For the Qubi landing page, we made a preloader that mimics the navigation menu. This allows the user to understand how the page is managed before it is loaded.

• levellen

On the Levellen Interiors website, we used a preloader in the form of a company logo. This is an additional element of website branding.

The landing page provides information about the lease of premises in the business center. The main secret of the landing page is in the "Offices" section. Here the user can see the availability of free offices on each floor of the building.

When you hover over a free office, the "Details" button pops up.

Pressing the button directs the user to a page with information about the office and its photos. From this page, you can leave a request for renting a room.

Implementation features

Our designer drew the shapes of the office space, the drawings are in svg format. These drawings are superimposed on the floor plans. When the site administrator in the control panel notes that the office is free, the script turns on the display of the picture on the plan and the ability to go to the page with information and the order form. When the administrator notes that the office is busy, the script turns off the image on the plan.

Own design

In this example, there are no complex technical tricks and design effects - the whole landing page takes out a beautiful picture: background, colors, mouth-watering photos of Astrakhan caviar. one page astrahancaviar.ru is a good example of how a designer makes you want to buy a product. And eat immediately!

Finally, about the painful - a few examples of terrible landings. For contrast, facepalm, impotent agony and all that. I will not describe what is wrong with them - I suggest that you solve these problems yourself. Ita-a-ak...