How to start making a group. How to create a group or community in VK yourself: what are their differences, the pros and cons of creating. Setting up a VKontakte group

Reinventing the wheel...

People come here for various reasons. Some are to drive traffic to your site. Others - build . And someone just to chat, find interesting interlocutors.

Such an attractive platform for promoting your own projects cannot but be of interest to small business owners and those who are just about to start their own business.

Where to start?

How to create a popular Vkontakte group without special knowledge?

Much easier than . Think about it - what do you pay attention to when you get into an unfamiliar group? What visual signs of popularity do you note for yourself?

Let's try to figure this out together.

Benefit from the experience of predecessors

If you decide to create a group, then you have already decided on the topic. Or not?

In any case, do a little analysis. To do this, you need to select the most frequently requested keywords on your subject, for example, using the service wordstat.yandex.ru and then use the Vkontakte search engine. By collecting information, you will understand the relevance of your topic. Determine the number of similar groups. Or maybe you'll come up with a more attractive option for yourself.

The main thing is that you will recognize your future competitors in the face.

Be sure to join their groups. Try to identify their strengths, understand their chips. And decide for yourself how you will stand out from their background, win your piece of the pie.

Do not neglect their experience, try to extract the maximum information. After all, these people know how to create a popular Vkontakte group, they have already done it.

Make a portrait of the group members: their gender, age, profession, marital status, area of interest. Do not spare time for this - this is your future target audience. You create a group for them. To make it comfortable and interesting for them.

Set the steering wheel in the right direction

Now let's move on to the design and filling of the group:

Come up with a catchy name for the group. If the title contains keywords - great. Your task is to choose a name that will be popular in the search, and at the same time not very competitive. If the group is regional, then it is desirable that the name of the group contains an indication of geography. This allows you to attract more participants.

Your profile picture is the first thing people see when they visit you. It is known that the user holds attention on something for only a few seconds. And the first of these seconds belongs to the avatar. Try not only to appear in all its glory and designer brilliance, but also to show who you are and what your group is dedicated to.

The description of the group should be concise and informative. The first paragraph in the description should maximally reveal the main idea of the community. Users should see the solution to their problem in the description. Be sure to include contact information for your office or store.

The next answer to the question "how to create a popular Vkontakte group?" will the relevance of the posted content . Content is the information content of your group (informative, entertaining and advertising posts, polls). Many are wondering. Most of the information is simply copied from thematic sites or friendly Vkontakte groups. It is desirable that some part of the information in your group is unique. When writing unique text content, use your knowledge, experience in the business area you are promoting, as well as information from books, printed articles. If you are interested in a more professional promotion of your group, you can always turn to specialists.

Step on the pedals

The group has been created. Now is the time to breathe life into it. The group should be known, it needs members.

We will not dwell on how to attract people to the group. This is a large topic for another article.

In any case, try to make sure that these are interested active participants, and not people who come in for the sake of a tick. You can invite the first members to the group from among your friends or send invitations to members of similar communities. Word of mouth, the services of friends and all available means of advertising to help you.

Perhaps, after all these actions, the answer to the question - how to create a popular VKontakte group - will be obvious to you.

But that's not all.

Tailwind at your back

Involve people in the discussion, conduct polls more often, ask their opinion.
Fill the group with popular videos and audio materials. Try an experiment - combine their name with the name of your band. Perhaps this will attract additional visitors to your group.
Hold contests, draws, interactive games. Give out bonuses and prizes. No matter how serious your topic is, 5 minutes of rest will not hurt.
Change your profile picture from time to time. People respond positively to changes for the better. Unless it's your company logo.
Study your CA. Post updates when they are most often on the site.
Don't give out everything at once. Stretch updates throughout the day, use the appropriate computer programs as an assistant. Updates will occur without your participation.
Be sure to check the positions of the group in the search engines. If you yourself are not strong in SEO, ask the pros for advice on how to create popular VKontakte groups and how to bring them to significant positions in search engines.
Do not neglect the services of a moderator. Someone needs to monitor and respond to spam in time. This will keep your group from being banned.

Forward to the heights of popularity!

The success of any group at the initial stage depends on the initiative and active actions of its organizer. But even then, having caught the right wave, do not expect the ship to sail on its own.

Hello dear readers! Like all social networks, Vkontakte is constantly evolving and changing. This is not at all the simple page that was founded in 2006. There are many new features and capabilities. It is difficult for a simple user to keep track of all changes and take them into account in work. Therefore, for those who value their time, I propose to study the detailed instructions on how to create your own group in contact.

From this article you will learn:

At the beginning of the existence of the social network Vkontakte, groups were purely informational and entertainment in nature. But already in the 2010s, when the number of users exceeded 100 million people, people realized that this was a great field for business. And now every self-respecting businessman, online store, beauty salon and confectionery has a public in contact. A little popularity and you can make great money on it!

Six months ago I wrote an article about that, and now I switched to VK. Ask why? The answer is very simple! These are two fundamentally different networks with different contingents. Therefore, if you plan to actively develop your business on the Internet, then creating a group in contact will not be superfluous, because you will have a chance to get new customers online.

Three clicks to create a new project

In order to open a new community in contact, you will need a personal page. I think that there will be no problems with this, most readers already have accounts. Well, if not, then it is not so difficult to start. Complete a simple registration, fill out a form with personal data on the site vk.com and you're done!

Your page has a menu on the left. We find in it the section "Groups". You will see a list of all the pages to which you are subscribed.

At the very beginning of this list there is a button - "Create a community". Click!

A pop-up window will appear in which you have to choose the theme of the future community.

There are several options to choose from:

Business - online store, beauty salon, workshop, cafe, cinema, etc.
Thematic community - media, blogs, posters, news, entertainment.
Brand or organization - goods, companies, firms, educational institutions, public organizations and foundations.
Interest group - student communities, closed clubs and communities, educational associations.
Public page - a musical group, creative association, social or sports movement.
Event - meeting, concert, exhibition, party.

I will explain the principle of action using the example of the business community. You should already be aware that I have my own project - “. I will take it as a sample.

The first step is to come up with a name for the group. It should be short, concise, as original as possible and reflect the essence of your project.

Go to the page containing the basic information. Add a short description of the public and upload a cover that will be displayed on the main page.

I took the first beautiful picture that came across in meaning and size. But in general, the cover, or as it is also called, the hat is the face of your community. It must be unique and memorable. Some even hire designers to create a header for a VKontakte group. And not in vain. After all, they are always greeted by clothes.

Here you can also change the page address, for example, instead of “public167788844” come up with a short address. I'll write "schoolkoo", and you can choose a name for your topic. The main thing is that it be free.

Basic settings

Now it's time to do the settings.
Under the cover of the group on the right there is an "Actions" button. Click and select the "Community Management" section.

In the "Additional Information" section, you must specify the age restrictions:

up to 16 years old,
from 16 to 18 years old,
over 18 years old.

Age limits are selected based on whether your community page will contain posts with obscene language, swearing, references to alcohol, drugs, as well as images of scenes of murder, death, violence, erotic nature.

My community will be quite decent. However, only people over 18 can become, so my choice is obvious.

Here you can also specify the date of foundation of your project, enable the export of statuses from Twitter and specify who can post news on the wall: all users, only subscribers, or no one at all except the administrator.

You can independently climb into the Settings menu and add or disable the necessary sections, on the corresponding tab, allow or prohibit commenting and discussion of entries. Also turn on the filter. Then comments containing swearing will be deleted automatically.

Filling the group

Now you can return to the main page of the community and start decorating it.

Set a bright and memorable avatar to make your community stand out in the general feed.

To do this, click on the circle located under the cover to the left of the title and attach the logo image.

See how beautiful and profitable your project looks in the general list. This is the first step for the promotion of the group, which we will definitely deal with a little later.

And now, you can safely create thematic albums with photos of your products, add videos that capture the process of your work or results, and testimonials from satisfied customers.

Closed club

Not everyone is trying to create an open group in contact.

Often, it is necessary that the information posted on the page be seen only by a certain circle of people. This is not an innovation, on the contrary, closed groups have existed almost since the founding of the social network VKontakte, when it was considered exclusively student. Communities were opened to unite students from one stream.

Now closed communities are being created for marathon participants, when conducting any online trainings and courses, in order to maintain anonymity. In general, this is a great tool for doing info-business.

If you plan to make a closed group, then you should select the type of community "Group of Interest" or "Event". Other types of communities, including "Business" are open.

You can set the access type during the basic page setup.

You have three options to choose from:

Open - such a group is visible in the search, any user can subscribe and view information.
Closed - visible in the search, but you can join it only by invitation from the administrator or by submitting an application.
Private - completely hidden from prying eyes, that is, it does not appear in the search, and only invited users can subscribe.

If you accidentally chose the wrong type of community when creating a project, it's easy to change it. Although it is better to do this at the very beginning, so as not to edit all the settings later.

To do this, select the last item in the “Actions” menu - “Transfer to group”.

After that, you will need to link your phone to the page. This is done in one click. An SMS notification is sent to the specified number, which must be entered in a special field, and voila, your community has been transformed!

Mobile versions of the site

I am somewhat of an old school person. I prefer to do all the manipulations on the computer, so I always and everywhere carry a laptop with me. But I know that many have long since switched to mobile devices.

As it turned out, creating a group using a phone or tablet is not more difficult.
The creators of VK tried and made a very convenient application and a perfectly adapted mobile version of the m.vk.com website.

1. In the mobile application, the process of creating a community is the same as in a computer browser.

Go to the "Groups" section and click on the "+" icon in the upper right corner.

And here we see exactly the same menu, with group types, that popped up in the browser.

We repeat all the same actions, we get a group. As you can see, there are no differences. Only the blocks are arranged a little differently, because they are adapted to the phone screen.

2. And if you go to the browser of your phone or tablet and try to make a new public, it will look a little different.

And so, go to your page, to the “Groups” section and go to the “Management” tab.

At the bottom of the page you will find the inscription "Create a community". You need to click on it.

On the new page, you can also enter the name and theme of the community, but there will be only three types:

group,
public page,
event.

With a group and an event, everything is quite simple. Their creation scheme is no different from the one we have already considered.

But if you select the “Public Page” item, a new list with page types will open.

And you have to choose what you will broadcast on your page - about a small company, a cafe, a cinema, or a large organization or social movement, perhaps it will be a famous person, a show business star, or any specific work - a film , book, product.

We decided on the type and type. Don't forget to specify the theme and click the "Create" button.

So we can make communities three different ways for you. All functionality for managing your group is preserved, both from the mobile version and in the application. And this is great, because you can do your business anywhere - at home, on vacation, or even on your way to work.

Friends and contacts

When you finally set up your community and put out a couple of posts, you can invite friends.

To do this, under the cover of the public on the right next to the “Actions” button, click on the inscription “You are a member” and select the “Invite friends” item.

You will see a list of friends to whom you can send invitations. Those who accept the invitations will become the first subscribers of your group and will be up to date with the news.

If you plan to do business not alone, then you can add your partners and colleagues to the number of group administrators.

To do this, go to editing the "Contacts" section and select "Add contact".

To add a user, you need to insert a link to his page in the contact in the corresponding field. Also, if desired, you can specify the position, contact phone number and e-mail. This will be very useful if you have, for example, an online store and you want to appoint a sales manager who will take orders.

Please note that you can only add a user to group contacts if he is subscribed to your community.

Community Applications

And now we pass to the most interesting. Not so long ago (to be precise, at the end of 2016), a new service appeared in contact - “Community Applications”. With it, you can expand the functionality of your groups and simplify management.

To install the application, just go to the “Community Management” section and select the “Applications” tab. At the moment, the list of applications is huge and it is constantly updated. So you can install applications for booking tickets to events, for running competitions on the page, sending messages, collecting feedback, etc.

I chose the application for collecting applications.

As you can see, the names of the buttons and the visibility mode can be edited.

After installation, the application block will appear on the community page.

Try it yourself! Choose interesting applications to make your page lively and unique. And in general, think over the idea and work on the content, because this will help you make money on your group.

I hope that the information provided in this article was quite complete and understandable. If you have any questions, be sure to write in the comments! We will analyze and discuss all the nuances! Do not forget to share the link to the article with friends and colleagues, and be sure to subscribe to blog updates. The VKontakte theme is just beginning! Ahead of you is a series of interesting and useful articles about the promotion of communities and earning opportunities! Wait! See you soon!

Let's take a step-by-step look at creating and designing a community that is attractive to buyers.

The first step is the name. Choose a phrase of three or four words that matches your main search query. Be sure to specify a geographic reference, for example, "Sale of fur coats throughout Russia." It should be immediately clear where and what you are doing.

Description. Pretty stories like "Where We Started" aren't interesting to most readers unless you represent a well-known brand. Briefly describe the goods and services, the advantages of the company, indicate more communication channels (telephones, mail, address, skype, etc.). Write the terms of purchase, payment methods, delivery times, what guarantees you provide. It is good to use several search terms for your business in the description.

Status. Above the description there are several lines where you can place useful information, a slogan, phone numbers, news about a promotion or a discount. So the community will immediately draw attention to your products and services.

The address. The public can be given a name in the address bar instead of the standard set of numbers. This will allow you to “brand” the page a little and make its address memorable (like the site address). Choose a short and descriptive name and enter it in the "Community Management" tab.

Photo (avatar). Choose a beautiful and high-quality photo so that your occupation is clear even from a cropped thumbnail. Ideally, on the avatar you need to write the name or type of company service, indicate phone numbers, insert a call to subscribe.

Contacts. In this menu, sign the titles of the managers, questions they can be contacted about, phone numbers or email addresses.

Online store

The latest innovation in VKontakte allows you to turn the page into a small online store. How to properly place products?

Only high-quality photos (3-4 pieces);
A detailed description of the product is required, not just its name. Provide technical specifications, use keywords;
Under each product, indicate the price, contacts and information about the purchase / delivery.

Registration

After entering the main information, the group must be correctly filled out and formatted. Take a look at the wiki markup. This tool allows you to make the public brighter and more interesting, add additional pages, formatting, links and pictures.

Worth working on the menu, which is usually located in the same place as "description". In the menu, you can enter sections of the store by analogy with websites. Each section leads to, photo and video materials. The menu looks like a whole picture and attracts the attention of visitors.

Content

In order for the store to interest potential buyers and recruit participants, you need to fill it out correctly.

Basic materials

The group must have:

Photo albums with high-quality photos and signatures, photos from satisfied customers are required;
Videos relating to your products or services, or simply for entertainment purposes;
Several discussions, questions and answers, wishes, etc.

Regular publications

This is the key to attracting customers and increasing the popularity of the public. It is worth observing a few rules:

All posts on the wall should be posted with photos, at least 3-4 times a week. To be reposted, it is worth posting 50% commercial posts and 50% entertainment posts. ;
Post polls on the wall every week. This increases the activity of participants in the comments;
Regularly publish promotions, news, sweepstakes.

Promotion and advertising

There are several ways to promote a page.

Announcements in large publics. You are looking for relevant topics or just large urban communities and post interesting news or promotions on a paid basis. Depending on the popularity of the public, the duration of the placement and even the place (in the "header", on the "wall"), the price of the ad is from 3 to 80 dollars.

Contests and drawings in special groups. A very popular method of promoting services. VKontakte is full of communities involved in drawing prizes among subscribers. On average, the price of publication is 5-25 dollars. You can find a public that hosts contests for free. From this, the store receives new subscribers (according to the conditions of the competition, you need to join the group of the sponsor of the draw) and fame thanks to the reposts of your information.

Invite your friends create a store account and add new subscribers from it. The account will allow you to offer your services directly. The main thing is not to slip into spam and not lose your page due to user complaints.

What not to do

There are simpler methods, like automatically cheating subscribers and likes. But it is fraught with bans, and it is noticeable that in the community most of the people are the so-called "dogs" (blank pages) or fakes.

VKontakte is a Russian-language social network with the largest user audience. This is the first most popular site in the Russian-speaking segment of the Internet. As of the beginning of 2019, the daily number of visitors is 70 thousand people. How to create a group on VKontakte is a topical issue for many active visitors to this social media. Thematic communities help to promote your product, company or service for free, or even simply gather a club of users of interest where like-minded people can meet each other.

How to create your own group on VKontakte

Only registered users can create their own communities in the open spaces of VK. Before you start creating a group, you need to carefully consider the subject, goal. A truly successful competitive popular community with an impressive number of subscribers can only become one that is not another clone of numerous groups, publics, which is ready to offer users unique interesting content. To do this, you need to regularly replenish the community with valuable information and work on its promotion.

If you are ready to work on community support, let's move on to the instructions on how to create a VKontakte group.

We go to our VKontakte page and find the "My groups" tab.

Click on the "Create Community" button.

After that, you have to choose between a group, a public page, and an event (event, meeting). We are interested in the first point.

Enter the name of the group (later, if necessary, you can change it.

Community setup is the next step. It is recommended to change the default address (vk.com/club00000, where 000000 is the club number) to something more recognizable, for example, vk.com/name of your organization, service, etc. (necessarily in English letters). The user can choose to make the wall open (while all participants can leave messages on it), or hide it, leaving it read-only (make it available only to the administration). The same goes for photos, documents, and other content.

After the community is created, the ability to invite members will become available. Users are more willing to join groups with an attractive profile picture; beautiful, convenient, combined menu design; regular surveys, discussions, voting; thematic hashtags; music, video and other entertainment. Filling the group with content is not such a difficult task, there are no special secrets and you do not need to be an SMM (Social Media Marketing) guru to promote your group.

Online advertising using social networks is highly effective when integrated with other services. It will be useful to have accounts on Twitter, Facebook, and other social networks. This will provide a wide audience coverage, and sales will naturally grow. When creating your own community or public, specify the contacts of the administrator to whom the user can write a message if any questions arise.

How to create a page in VK

To make your own VK community, you need a registration procedure that is simple and does not require advanced skills:

We go to vk.com.

You will see a login form asking you to enter your first and last name. According to the rules of the site, this must be real data, but you can enter fictitious ones.

After entering the first and last name, click the "Register" button. A window will appear. It is necessary to fill in the field with a real phone number, which will receive an SMS confirming the registration procedure.

After confirmation, the system will prompt you to enter data about yourself - date of birth, educational institutions, etc. If you purposefully create a page and a community to promote your business, you must specify contact details on the page - address, work phone number, Skype login, links to accounts of other social networks. It is better to make the official logo of the organization the main photo of the community - this will ensure the recognition of the group and will inspire users with a certain authority and confidence that they are not dealing with a fake.

What group can be made

When you have figured out how to create your own group on VKontakte, it will not be superfluous to find out what types of communities are provided for in this social network. Users are offered grouping by the following topics:

Automobile (motorcycles are included in it).

Tourism and outdoor activities in all manifestations.

Security questions.

Business segment.

Graphics and design.

Family (home, children, relationships and much more).

Cats, dogs, hamsters and other pets.

Health and disease treatment, prevention.

Communication (dating, spending time together, marriage).

Ai-ti and all kinds of games.

Movies and everything about cinema (festivals, clubs, etc.).

Fashion trends, beauty.

Recipes, products and cooking in general.

Art, cultural phenomena, interest groups in this direction and much more.

You can see the full list of topics in the "Community Topics" pop-up menu. It is not recommended to ignore this setting. Thanks to this feature, representatives of the target audience will be able to more easily find your group and become members of it. Recently, groups, public pages of VKontakte have access to the new tool "Products", with the help of which, with the help of the community, it is really possible to open an online store. Thanks to this feature, you will be able to sell your products directly through the social network.

Menu in a group

The factor that attracts users to the community, providing its convenience, is the design of the menu. For it, you need to create a special technical photo album, which will contain pictures that serve as navigation elements. They need to be prepared in advance - these can be buttons that refer to community materials. It is necessary, using the editing mode, to rename the “Latest News” item to “Menu”, insert links in the form of pictures to community sections. If everything is done correctly, when you click on the inscription "Menu", a graphic block will pop up.

Avatar

The main page photo or profile picture is another important design element. By choosing the appropriate image, installing it is not at all difficult. The following procedure must be followed:

to the right of the main menu is the button "Upload photo", click on it;

in the window that appears, click the "Select File" button;

upload the selected image from the computer;

select the borders of the image;

set thumbnail borders;

How to create a theme

Topics or discussions are a great way to keep your audience engaged. To create a discussion, follow these steps:

click on the "Add discussion" button;

in the line "Title" indicate its subject;

fill in the "Text" field, revealing the topic in more detail;

if necessary, attach certain materials using the "Attach" button;

Click the "Create Theme" button.

How to move a group to public

According to the latest trends in SMM management, not communities, but publics use more traffic. It is very easy to convert your group to the form of a public page. For this you need:

in the right menu, select the item "Translate to page";

in the window that appears, select one of the page types - "Place or small company", "Company, organization or website", "Famous person or team" or "Work or product".

Consider drawing up a contract between group members. It is difficult to get four or five musicians to agree with each other on everything. One member who is not able to perform or participate in rehearsals can ruin the whole team. Such a "contract" will help protect the name, money, songwriting, equipment, etc. if someone leaves the group.

Solving this issue now will help to avoid quarrels in the future. Be aware that group members may not like it. Therefore, make sure they agree before drawing up a contract.
Ask an unbiased party to help draft the contract (or get templates from the internet). If one member of the group draws up a contract, it will look like he has more power than the rest.

Find a rehearsal spot. Will it be a basement? Or a garage? Will you store all your tools there? Get permission from the owner of the space you and your band have chosen for rehearsals.

Rehearse! It takes time and effort to become a good band. Rehearsals also ensure that you and your bandmates develop rapport. In addition, recording time is expensive. The better you rehearse, the faster you can get into the studio. As a musician, you probably don't swim in money.

A good work ethic is essential to success. If someone is unwilling to rehearse, they can become a dead weight that must be dropped. Make your rehearsals regular - the band should be a priority if you're serious about it.

Start writing songs. Write as many songs as possible without sacrificing quality for quantity. Remember that if you want to headline a concert, your repertoire must consist of at least 11-12 songs in order to meet the allotted time.

An opening band should have 4-5 songs, so prepare 5 good songs to open for more established bands at first.
You may want to register copyright for your songs. You can do this on the site Copyright.ru. . This is a fairly simple process. All you need is to fill out an application and sign a contract.

Choose a group name. You can choose a name that has a deep meaning or one that just sounds cool. Usually all members of the group decide together what to call it. It is best to choose short and concise names, they are easier to remember. It's called building a brand! Another tip - do not use names that are already used as trademarks. Unless you want to become a band celebrating a product.