How to find out and increase traffic to the VKontakte page. How to find out and increase traffic to the VKontakte page How to get more visitors from the search

Hello everyone in touch with you, again Oleg Lyutov. In this article, I want to tell you how to increase site (Blog) traffic by 3 or more times, for free, in one day, using a simple but effective promotion scheme.

Many webmasters, having created their resource, simply do not know how to manage it, what to write, and, most importantly, and insultingly, there are no readers. So how do you fix this? Read on and you will learn how to properly run a website that is 100% likely to increase visits to your site.

Summary:

How to increase website traffic by 3 times in 24 hours

The main mistakes of novice webmasters

Before describing step by step the correctness of increasing customers to your web resource, I would like to voice the main mistakes of novice webmasters, by the way, there are experienced webmasters among them who did not get good results due to their low level of development.

What do I have, enter, under the low level of development?

There are millions of sites on various topics on the Internet that are run by real people and in the process of work they have ideas and chips that can. So, according to statistics, about 95% of webmasters do not develop, but simply maintain their site, as they know how, as they say.

Guys, do you also want to stand still like them?

top 10 mistakes, beginners, webmasters

1. There is a desire to profit from the site, but there is no time to work with it.

Do not be lazy to work on your project, only the persistent will succeed in this difficult task.

2. Yesterday I created a site where my money is.

Don't rush, everything has its time.

3. I have a public site design that I don't like, but it doesn't matter.

You must be different: it is your face, remember that.

4. I write what I want, I do not take into account the opinions of visitors.

Why then start a website if you are not interested in the opinions of your customers and readers. Chat with them.

5. Technical errors on the site do not bother me at all, but I write interestingly.

An important factor when ranking a site in the SERPs, blogs with errors are displayed in the far positions, even if they fully answer the user's question.

6. I am tired and cannot write myself, I will copy from competitors. In no case do not steal someone else's work, as it is ugly: even ILLEGAL.

Search robots do not like sites where there is a lot of copy-paste (copied text) from other resources, with the exception of sites describing laws and rules.

7. I will buy a spam program and drive traffic to the site in one day.

Do you need traffic for one day or regular? In general, get it out of your head, irrelevant and expensive.

There is a controversial opinion here, since this is relevant for an online store, but does not work for websites.

When, then on all sites (the bulk) aggressive advertising such as pop-ups was cheerful, such sites simply annoyed me. In addition, in general, for this, it lowers, and in some cases throws out such resources from the search engine.

10. Subject of the site: I write what I want, according to my mood.

Do not write just to write: write interesting, informative articles, preferably with a video. If you don't know what to write about, then .

In general, these are not all the mistakes of webmasters, but most of them.

how to increase website traffic with

Friends, I hope you are not tired yet, as I move on to the highlight of this post. Guys, as many have already guessed, it was not in vain that I described the main mistakes of webmasters above, since this is important, from the point of view of your interest, in order to attract traffic not only from search engines, but also from other web resources. Please do not repeat them - and then the path to success will open to you!

Surely every beginner and even experienced was upset by the low attendance of his site, on which he spent so much time and effort. Neither five visitors per day, nor even fifty will bring the blogger either fame or earnings, and it is the monetization of your blog that is the cherished dream of most bloggers.

To the delight of all those who do not have the ability or desire to spend money on website promotion, there is a tool for free promotion of your resource. It is an advertising platform, known primarily for its mailing list service. But we are interested in a slightly different function.

This site provides everyone with the opportunity to place announcements of their articles on it. To do this, you must join a thematic group (or create your own). Subscribe groups are a lot like social media groups and communities. If your articles differ from each other in subject matter, you have every right to publish their announcements in several groups.

But enough preface. How to increase website traffic? First of all, we carry out registration and confirm it using the code that came to our mailbox.

After the registration is completed, we are redirected to the page for filling out the questionnaire, and then - choosing the topics of subscriptions that interest you (subscriptions may not be specified). We enter all the necessary data. The next page congratulates us on registration, and already from it, by clicking on the appropriate link, we can go to the list of project groups.

As we can see, there are a lot of groups on Subscribe. Let's say the theme of our site is suitable for the group "Health without doctors and medicines." We choose her.

Please note that the group must be popular, i.e. contain many topics, comments and members who have joined. In addition, when going to the group page, you need to pay attention to the date of the last post. If the last entry dates from the Early Middle Ages, there is nothing to catch in this group - it is better to look for a similar subject.

The third guarantee of getting good traffic to your site is that most of the posts should be written by ordinary members of the group, and not by its administrators (the nickname is indicated on the left side of the page). Nothing to complain about? Fine! We join this group by clicking the orange "Join Group" button.

After joining, press the "Create a new topic" button that appears in place of the "Join group" button. A typical text editor window opens in front of us, in which we fill in the “Title” column of the topic and add the announcement text to our article, where the full version of the article is waiting for visitors on the site.

And also it would be nice to add a thematic picture. There is no special line for specifying a link to the full version of the article on Subscribe, so you must create it yourself in the announcement text.

You can do as I did in the screenshot: turn the last sentence of the announcement into a link (this is done using the "Insert / change link" button above the text input field in the editor). Another option is to add something like "Read more", "Full article" or "Learn more" at the end and also turn that word or phrase into a link to the relevant article. Please note that when creating a link in the "Open in ..." line, you must select "in a new window", otherwise the moderators will most likely not publish your announcement.

Click the "Publish" button at the bottom of the page. The announcement must pass moderation, after which it will be posted in the group, and you will get your subscribers, the number of which depends not so much on the popularity of the group, but on your ability to interest the reader.

Now you also know how to increase website traffic through subscribe.ru. I would like to know your opinion about the article and your success with such promotion of the site / blog. Please write your thoughts in the comments to the article.

VKontakte traffic statistics is a great tool for a person who is promoting their own page for commercial or creative purposes. It allows the account owner to learn about the target audience of the profile, their location and track how effective a particular post is in the ratio of views and likes.

Statistics are kept in real time, and new data can be received with each page refresh.
All information is presented in the form of charts and interactive graphs. By hovering over their elements, you can get acquainted with all the elements of interest to the user, after sorting them by time, location, etc.
At the bottom of each section (under the graphs), there are buttons with information, by clicking on which you can hide or vice versa, display the data.
Unlike communities, where access to statistics can be provided to all users, a separate page can be viewed only by the owner, without the possibility of opening access to third parties.

If a person has more than a hundred subscribers in his profile, he can use the statistics tool. It will allow him to know about the current subscriptions to the page, unsubscribes and the number of visits during a certain period of time. This can be done through a special button located either at the bottom of the profile, or under audio and video recordings.

If a person has less than a hundred subscribers, he will not be able to see changes in statistics, reach and attendance. Even if you use the formula https://vk.com/stats?mid=*, where you need to specify the address of your own page instead of an asterisk, the statistics will most likely show a zero result.

Conditions for accessing VKontakte attendance statistics

As noted above, the only condition that the user page must meet is the presence of more than one hundred subscribers. It is important to note that people who are friends do not belong to this category: if there are more than a hundred friends, and only 90 subscribers, the user will not be able to enter the statistics section, because he simply will not find the corresponding button in his profile.
Subscribers are people who previously sent a friend request (but the application was not approved, or approved, but the person was removed from the list of friends), or subscribed to updates.

If a user wants to see his attendance statistics on VK, but cannot due to an insufficient number of subscribers, he can easily fix the situation. The easiest way is to use third-party services to get subscribers on social networks. However, there are risks here. For example, in most cases, not real people will come to the VK page, but bots, which will soon be deleted by the administration of the social network. This method of cheating can also lead to blocking the page of the user himself. The second way requires a lot of effort: you need to attract subscribers by posting interesting content and promoting your page.

Audience Analysis Tools

The statistics section is represented by three tabs: coverage, attendance and activity. In the first tab, the user can find out how popular his page is. In particular, it shows the number of people who saw publications in the news feed, or went to the wall itself. They can be sorted by age, geographic location, and gender.

The second tab - attendance - displays unique page visitors, views and transitions within the profile for a certain period of time (day or month). Sorting also allows you to select categories: gender, age, geographic location.

This tool includes everything you need to analyze your profile audience and come in handy:

Those who are active in the social network and blog with constant content publication.
Those who use their own page not only as a means of communicating with friends, but also for commercial purposes (in the case of advertising sales, statistics can be sent to advertisers as evidence of high page traffic).
Ordinary users who want to know what part of the audience regularly views VKontakte posts.

The minimum threshold for the number of subscribers to be able to view statistics is one hundred people. It is believed that only popular users can view traffic data. To use this tool, you need to open your profile and click on the icon located under the photo or in the sections of audio and video recordings (at the very bottom).

Rules for Reading Statistics Charts

If the VK page is really popular among users, there will be many different graphs and charts in the statistics sections. They display all the information of interest to a person about those people who went to his profile. In this case, it is impossible to find out their names and page addresses. This tool is necessary, first of all, to know the contingent of your audience interested in specific records. In the future, this information can be used to correct the posted information and increase popularity.

By what parameters to check the attendance of the VK page

As noted above, the statistics of the user's VKontakte page consists of three tabs: coverage, attendance and activity. Each section provides unique information in the form of graphs and charts. The graphical representation of the data with linear segments is accompanied by numbers that give a detailed account of how many people visited the page, viewed posts, left feedback, etc.

In the "Attendance" tab, the following tools are available to obtain the most detailed information:

Together, these parameters give a complete picture of the status and popularity of the profile. From the data obtained, you can get an idea of all categories of the audience visiting the page.

Difference between Reach and Attendance tabs

The "Attendance" section displays the statistics of the profile itself (guests, subscribers, etc.). In the Reach tab, you can see how many users have viewed a particular wall post, whether it's an article, photo, audio or video. In particular, the following options are presented here:

Audience coverage. It is divided into two categories: profile subscribers and all users who have viewed the post in their feed, in the "Recommendations" section, or accidentally visited the page.
Age category and gender. Unlike the "Attendance" section, the data is provided exclusively about those who viewed the post.
Location. It also takes into account only targeted views, namely: from which city or country the people who saw this or that post.
Devices. The tab gives a clear idea of what device people are visiting the page from: computers or smartphones.

How to increase page traffic VKontakte

Each user can increase the statistics of visits to his profile on the VKontakte social network on his own, without involving specialists for search engine optimization and cheating subscribers and targeted actions on third-party sites and exchanges. All that is needed for this is to build a competent marketing strategy and act in accordance with it. In the beginning, of course, you should think about the content that will interest the audience.

News, articles or photographs should be published regularly and of high quality. It is then that it will interest subscribers, it will be evaluated and commented on.

For those who do not want to engage in content, but want people to visit his page and improve performance only for statistics and a general view (many “I like” marks, comments), you can use free cheat services. Their essence is simple: you need to complete tasks - subscribe to groups, comment on other people's posts. For this, points are awarded, for which in the future you can “buy” yourself subscribers, comments, reposts.

It is worth remembering that you should use such means of increasing traffic to the VKontakte page with caution. Otherwise, there is a risk of being temporarily or permanently blocked by the administration of the social network.

One day, someone Michael read my interview and wrote a comment on the bptrip blog. Since then we have been living and traveling together. But this article is not about my personal life, but about SEO website promotion.

Anya turned out to be the fastest of my "students" :) After yesterday's letter, she has already implemented some of the tips, so you will no longer see some of the points discussed below in her blog. It's good that I managed to take screenshots of how it was yesterday :)

1 - Get rid of the ballast

The analyzed blog has a main menu with drop-down lists, dozens of links to categories in the footer and sidebar.

Each article is like a balloon, and dozens of links in the menu and footer are cobblestones that do not allow the ball to soar on the top lines of the TOP of search engines. We get rid of the ballast.

Visitors do not follow links to tags and archives!

What should Anya do?

Anya's blog

1.1. Put away tags, archives and categories from the footer. Completely remove!

1.2. Put away list of recent articles on right. All these articles are on the main page, there is no need to duplicate them in the sidebar

1.3 . Main menu. The fewer links in the menu, the better. Think about how you can shorten the menu. For example, I removed all countries on , instead of 40 links, there was only one called "Countries".

You can read about why such a menu makes sense in my article.

1.4. Remove automatic related posts block under the article. It is better to manually put links with the necessary anchors in the text of the article to posts that are suitable in meaning.

1.5 . Put away circular linking all articles

2 - Sidebar

It is customary to hang everything that is possible in the sidebar. As long as the place is not empty. You can very easily check if you need widgets in the sidebar (groups in social networks, affiliate banners).

Go to Yandex Metrica, select a report Click Map(metric→ maps→ click map) or Link map. We look at whether visitors click on affiliate widgets hanging in the sidebar. We check the link map of the main page and the map of visited articles.

I don’t know about you, I have 45% mobile traffic. These people do not see any widgets, and extra external links from the main page of the site are definitely not needed.

Are there orders from affiliate widgets? Most likely they are not. Put away.

Link Map report

Link map on the example of one article

3 – Blog Loading Speed

The most important indicator in our time is the speed of loading a site on mobile and on a computer. If the speed for a mobile phone is low, then search engines will underestimate the resource in the search.

Enter your domain address, compare your speed with the download speed of resources with good traffic.

Normal speed - minimum 70/100 , good - 80-100/100 , Anya has this indicator 35-41/100

Perhaps some plugin gives the load. You need to disable all plugins and see what the speed will be. Then turn on the plugins one by one and see what creates the load.

It is possible that the low speed is not due to plugins, but because of the pattern. I was helped by replacing the template with a faster and more adaptive one. I wrote about in the fall.

4 - Pictures

Anya has a loaded image width of 1000. I don’t know how it is on other devices, but on my laptop I see a picture with a width of 650.

Pictures weigh 300-450 Kb. This also affects the download speed. I try to shrink my pictures as much as possible. 100-200 kb maximum.

If the picture is only partially visible on all monitors, you can optimize old pictures using the plugin WWWW Image Optimizer. Or at least load new ones with less weight and size.

Plus, write the names of the photos in Latin. Titles must match the article. Character set is not the best idea.

It is advisable to prescribe title, alt and a description for each picture. For example, if the article is about Paris, then the picture is called "Paris-foto", and not fornwp1994.jpg

5 - Post publication date

My blog does not show the date of publication, but the date of the last updates. Thus, when I supplement an article, a person sees a new date in a Google search.

Psychologically, a user is more likely to click on an article written in 2016 than one written in 2012. In this way, we give old articles shine and increase their attractiveness. Removed posting dates.

I finalized old articles, updated prices, added information on the topic. Be sure to add a few new paragraphs to the article (at least 100-200 words), and not just change the date so that the search engines understand that the article has changed.

The result of such actions: over time, search traffic went to articles that no one had visited for 3 years.

My articles about Cancun were written in 2012, after updating the posts in 2016, the positions increased

6 - NICHE

Everyone is talking about it. By my own example, I was convinced that a niche is a mega-important thing. That is, 30 articles about Spain, correctly linked and leading to one main detailed article about how to go to Spain is better than 200 articles about all the countries in a row.

Spain is just an example. Niche can be anything. My niche is Georgia (more than 300 articles that were written before Georgia receive 10-20 times less traffic than articles about Georgia).

For the sake of making money on affiliate programs, making a website about one or several countries is more profitable than blogging about travel around the world.

If we plan to earn money, then initially we make a website that solves people's problems. We answer the questions that we ourselves encountered when preparing for the trip, put links to useful resources (local bus company, airport website), do not forget to indicate prices. We share useful information. If this is a photo article, then we write at what point the pictures were taken.

This does not mean that all articles should be informational. No. For example, you can write about something that is nice to talk about, while putting a link to one useful article with information about preparing for a trip to this country.

This is not the right way and a waste of time if you consider the blog only as a tool for making money, but if inspiration disappears in another way, then at least that's it.

7 - Raise the positions of articles

You need to promote not the entire blog, but specific articles, if the goal is to make money. Which articles to promote is also an important issue on which the work will depend.

What are you planning to earn? If on affiliate programs, then one conversation, but if you create your own information products, then you need to put all the emphasis on collecting a subscription base, conducting mailing lists, etc.

Here we consider search traffic for the sake of making money on affiliate programs. We need visitors for selling articles. Popular articles that already have traffic:

a) monetize b) raise to the top

STEPS:

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Hello, dear readers of the blog site. Today will not be ordinary, but guest post from one of them, in which he talks about his experience of achieving this attendance mark. What was done? What has been effective and what has not? All this below.

Representatives Etxt try to maintain warm relations with their clients, so it is not surprising that one of them shared the history of the development of his Internet project. Truth for money - as the exchange redeems customer stories with a payment of up to $ 200 per story. So, meet 🙂

How did I increase website traffic to 300 people a day?

“Just like you, when creating a new site, I encountered a problem like zero traffic or lack of traffic. This issue is especially acute for young projects. Therefore, many of their owners begin to look for resources on the Internet about “how to promote a site.”

I felt sorry for those people who spend hours studying various articles and videos, and I decided to reveal my secrets, which helped to raise traffic on my site to 300 people a day. However, it just so happened that when I was finishing writing this article, the attendance of my brainchild had already exceeded 500 unique visitors per day. Therefore, I ask you to read this article, and in the future, wait for the continuation, in which I will tell you how to increase site traffic to 500 visitors.

First steps

The first thing I started promotion with was adding the site to the most popular search engines - Yandex, Google. You can immediately forget about other search engines, because only Yandex and Google are sources of Russian-language traffic in 90% of cases.

Then I added a link to my project to various site directories. The purpose of links is to help the resource to be indexed (many people think that this is not effective - well, yes, this is my experience and my result). Thus, he will have a high chance that Yandex or Google will detect and use your link. But this step did not bring results. All my counters and indicators remained unchanged. Other than that, some of the custom catalog entries were bogus.

The next thing I took advantage of was thematic forums. After I found the forums I needed, I registered on them, filled out a profile and started posting. Then, having chosen the necessary topic, he left a link to his site there. I think it's enough to visit 15 forums. The main thing is that they are “live” and that external links are not closed to them with the nofollow tag. All these steps will bring you your first traffic.

Many people think that creating a website is the only thing they have to do. But I assure you that the first six months will have to be given to the project entirely and free of charge. Almost all efforts will be in vain, due to the fact that the young resource will be blocked by the search engine with a sandbox filter, which immediately filters out empty and useless projects.

Website directories

A little later, I tried it myself, and when it didn’t work out very well for me, I ordered a run through site directories from specialists. As a result, I did not get anything, except that I wasted my time, and I threw money away. It turned out that almost all links (99%) were not indexed. And experts of this kind assured me that all kinds of indicators would increase for my resource and indexing would accelerate, although they themselves have projects with only 15 people a day attendance.

Social bookmarking

Then I decided to use the social bookmarking run. But as it turned out, about 80% of all social bookmarks were useless, empty. The rest of the bookmarks still gave links, but only Google accepts them, but for some reason Yandex does not index them.

Twitter

The first surprise for me was that from some Twitter accounts, links to my site began to seep into Yandex. Therefore, I advise you to take advantage of Twitter.

Article directories

I continued to experiment, and decided to try using article directories. In general, I was satisfied, but it took me a long time. Therefore, in order to save time and effort, I advise you to use a paid service that will allow you to publish your article on almost any site.

Links in profiles on trust forums

At one point, I learned that you can promote the site using links in user profiles on trust forums. I immediately booked a run. The result was not long in coming: in two weeks I already felt it, and in just 1 month, the Yandex search engine recorded a popularity of 1,000 mentions. However, after some time, Yandex begins to clean up its index system, as a result of which your mention rates will stabilize and acquire their own range. For example, after a month, my popularity metrics consistently ranged from 200 to 250 mentions. Therefore, I advise everyone to use this method to increase website traffic.

Response Services

A little later, I also came across on the Internet another way to promote the site - the response service in Google, Mail.ru, etc. As a result, I was disappointed in it. After killing a lot of time, I received penalty points from the moderators, and my answers turned out to be "spam" and were removed from the system. I never understood what the problem was, because I answered only after the fact, and all the answers were written by me personally without using templates.

What is the secret to traffic growth? Internal linking and regularly updated content

After I created my site on my own, I had no idea how to promote it and what the filters meant. Therefore, in the first year of the life of my resource, its popularity grew very slowly (70-100 people per day). As it turned out, it's all about filters that block and throw out new projects from search engines.

But I found one way for you to get around them. Since my domain was young and without history, I advise you to purchase a domain with history at any of the auctions. Then your site will gain traffic much faster.

rice. Slow growth in traffic with a small update of the site is shown

Such a domain will cost you about 10-15 dollars.

But then I got tired of it, and I decided to radically change the situation. I started writing about 15 articles a month (about 4 articles a week). Then I ordered articles on low-frequency requests (from 100 to 300 requests per month). I ordered texts from the content gods, as they specialize in texts to increase traffic. And only with them I found stories of clients who also had 300-500 visitors a day in 4-5 months.

A little later, when my site had 50 published articles, I started using internal linking. I started using Wikipedia because I think it's the best way to use internal linking.

My Iron Formula for Website Traffic Growth

If we combine everything into one and derive some kind of efficiency formula, then it will look like this:

Quality and good content. Helped me with this Etxt .
Constant updating and replenishment of content.
Analyze and identify the right (i.e., low-frequency) requests for writing articles.
I advise beginners to read this book: "15 tips on how to order texts for a significant increase in site traffic".
I advise the size of texts 2500-3500 characters - they will collect more users and less for you.

How to allocate time for attendance growth?

30% of the time is spent on choosing the right keywords and topics for articles. As a rule, it takes from half an hour to 2 hours. Over time, I began to order this service from Etxt. For a small fee, they can be contacted via Skype, and they will help you find keywords and suggest a topic if you are too lazy.
30% of the time is spent writing articles. One article is 1 or 2 hours. This is, of course, if you write yourself. There is another way: spend 2 minutes on the order, and the article will be ready. Your site is profitable, because you have good traffic, and traffic is increased by just such articles 🙂
30% of the time is spent on publishing and designing articles. About an hour to two hours if you do everything yourself.
10% is all sorts of little things that haunt you during the process.

So, now for the costs.

300 people / day = 3 hours * 70 articles (average time to create one article multiplied by the number of required articles) = 210 hours (2-4 months of work). For about three months, you will need to acquire 50 articles. For every month you will spend from 60 to 90 dollars on texts, as a result, traffic to your site will grow very rapidly.

Do not think that this is a lot, because the income from it will be many times greater than the costs that go into maintaining it. It will take only a little time, and you will see for yourself. Such an investment of money becomes a good additional income for many people, because the site can generate income for years.

rice. The dependence of the number of users on the frequency of site updates

Once you get this system in place, the results will come very quickly. Using my personal example, you can see how traffic to my site grew: texts to increase traffic from gods of content + internal linking + good keywords + regular resource updates.

rice. Active growth began after frequent website updates.

rice. General information about the site

I also recommend the laziness killer program from Etxt - it helped me achieve a good result, especially when my webmaster was very lazy.

How do you like the post? Have any of you worked with Etxt? Share your opinion about the exchange and the format of today's publication in general. I'm waiting for your comments 😉!

It is possible that this bourgeois vision of successful blog promotion will come in handy for you (the author of the most popular SEO blog in the bourgeoisie speaks):

Sales Generator

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It is difficult to unambiguously answer the question “How to increase website traffic?”. There are many different ways and life hacks on how to do this. In this article, we have collected all the known options for increasing the popularity of the site and increasing incoming traffic. We have created an informative and useful cheat sheet, which we are happy to share with you.

11 reasons why you have low website traffic

A typical situation: there is a site with good content and attractive design, but extremely low traffic, which does not please you. You are absolutely sure that your Internet resource is able to attract more users and increase your income.

Several questions arise at once: “How to increase website traffic? Who is to blame for such low rates?

You should not look for the guilty and refer to the crisis, low purchasing power of potential customers and high competition in the market. It is worth shifting the focus of control to yourself and admitting that only you are to blame for this situation. And there may be several reasons why your site does not work as it should.

It is impossible to take measures to increase site traffic without eliminating the listed shortcomings. Otherwise, you risk wasting all your energy and resources.

If you think something as trivial as increasing the number of posts per day will solve your problem, then you are wrong. It is necessary to carefully prepare for a meeting with the target audience. Otherwise, with the initial short-term traffic growth, you will encounter new problems:

increasing customer bounce rate;
reducing the time spent on the site and the depth of browsing.

Therefore, it is important not only to treat the symptoms of the disease of low site traffic, but also to eliminate its causes.

Classic ways to increase website traffic

SEO

Target: increase website traffic and reduce costs per click or per client in search results.

For a better understanding, let's recall what the search results are:

It so happened that in the Russian Internet community, SEO (search engine optimization - translated as “optimization for search engines”) means website promotion, but this is not entirely true.

Website promotion includes several components:

Technical side- all elements that affect the correct operation of the site, the speed of its loading and indexing by search engines.
Semantics- keywords with which potential customers will search for your site. The list of keys must be constantly updated and correctly distributed among the content of the site. Usually for small Internet resources there should be 2-7 thousand such requests, for large sites - several tens of thousands.
is a tool for processing all requests from the target audience. Filling the site with useful and interesting content, in which keywords are evenly distributed, will attract potential customers. In this case, the density of keys can be different depending on the specifics of the resource.
Internal and external website optimization includes work with meta tags, links, link weight distribution, keyword density, etc. But all these activities will be ineffective if the first three points are not followed.
Otherwise, you will be able to increase site traffic not within 3-4 months, but only after 10-15. Thus, SEO, with proper preparatory work, provides a significant acceleration in obtaining results.
Resource conversion rate- the ability of the site to attract potential customers and turn them into buyers, and then into regular customers. This is influenced by many factors: the convenience of the site, its attractiveness, selling characteristics.

It turns out that website promotion- this is a complex Internet marketing, which includes many areas of activity. The profitability of this work is determined by the return on investment in this channel. At the same time, the growth potential is really impressive.

Display advertising

Target: increase website traffic by informing potential buyers about the existence of a product or service and its features, differences from competitors.

Another name for this marketing tool is banner or teaser advertising. It is used to build customer loyalty to the company and increase brand awareness.

Some banners are purely informative, others attract the attention of users, and then, after a click, transfer potential customers to the advertiser's website. For convenience and time saving, redirection occurs immediately to the page where a person can place an order and pay for the purchase.

Submit your application

In order to increase website traffic, it is advisable to use media advertising during various promotions and holidays, accompanied by an increase in demand for a product or service.

So, if the average budget of contextual advertising is 10-15 thousand rubles, SEO - 20-30 thousand rubles, then the cost of media advertising starts from 100 thousand rubles. The final budget will depend on the goals of the advertising campaign and the topics of the Internet resources on which banners are planned to be placed.

contextual advertising

Target: increase website traffic in the shortest possible time, but at a higher cost.

This tool works for a specific target audience: search engines remember user requests and show them advertisements on the relevant topics.

Email marketing

Target: building customer loyalty, motivating them to repeat purchases, informing about promotions and new products, returning lost customers.

The type of advertising in which you address the client directly (often even by name), as in email or sms mailings, is called direct marketing, since the advertising message is not general, but personal, targeted.

How it happens: a mailing list is formed from subscribers or with the help of CRM, and customers receive a letter with information about new promotions, discounts or other events related to the product or service being sold.

Sometimes, to simplify the work, businessmen buy ready-made client bases and conduct mass mailings on them. But this approach is ineffective, since users send non-address messages to the spam folder without reading them, and in the future your letters will not reach them.

Benefits of email marketing:

Focus. You can sort recipients by demographics.
Feedback. With the help of analytical reports, you will understand whether users are reading your newsletter.
Possibility of "word of mouth". Your subscribers can forward the letter they like to their friends and acquaintances.

Disadvantages of email marketing:

Short term effectiveness email distribution.
Users who subscribe to a large number of mailing lists do not have time to read all the letters over time, and a lot of information garbage is generated in the Inbox folder, which is sent to the Trash or Spam with the click of a button.
Annoyance element: too frequent mailing irritates subscribers.

Viral Marketing

Target: increase site traffic by entertaining potential customers, informing and reminding about upcoming events, training and sales (although the latter goal is being realized to a lesser extent).

This internet marketing tool is so named because of the lightning-fast distribution of veiled ads hidden in attractive pictures, videos, texts, games and applications on social networks. It does not use an open mention of the advertised goods or services, only indirect hints.

Other Paid Ways to Increase Website Traffic

Advertising in the author's mailing list

You can contact the authors of the mailing lists, which have a large base of subscribers, with a commercial offer to advertise your site or product for a fee. Regular readers are loyal to such authors, so you will win twice.

Finding potential partners is easy: monitor the mailing lists that you yourself subscribe to. With a high probability, you will find among their authors those who will help you increase site traffic.

Thank You Page Ads

One way to increase website traffic is to promote it on the thank you page (where the customer is redirected to after signing up for your newsletter). This option is good because the subscriber is already “warm”: he has gone through several stages of the sales funnel and therefore will easily overcome another one.

For example, on the thank you page, you can invite the client to download your free e-book.

Targeting

Targeting- a tool for identifying the target audience based on significant parameters: location (geographic targeting), time spent on the Internet (time targeting), gender, age, income and other social characteristics (socio-demographic targeting), favorite sites and pages on social networks ( interest targeting).

Consider an example. You sell expensive clothes for women for 30 through an online store with delivery only in Krasnodar. Your targeting parameters will be as follows: location - Krasnodar, gender - female, age - 30-50 years old, income - above average, interests - style, fashion.

You ordered an advertising campaign for these characteristics of the target audience, you were able to increase website traffic, potential customers came, chose goods, put them in the basket, but did not pay for the purchase.

You don't know why they didn't complete the order. One can only speculate about the reasons. But if a person closed the page of the site, and then forgot about it or could not remember, then you completely missed the client.

In order not to lose such visitors, they use the retargeting mechanism (or, in other words, remarketing). It helps to win back lost customers and complete the purchase.

How to increase website traffic for free: 8 obvious options

Create competition for hardened media

At the beginning of the 21st century, it was hard to imagine that a small group of people or even one person could compete in the news field with established media.

If you open the “News” tab today in the Google or Yandex search engines, you will see that little-known sites are on a par with, and sometimes even ahead of, the main participants in news feeds from the media community.

So, if you search for the word "Tesla", then the news from the RybinskonLine and UINCAR websites will be higher than the messages from such mastodons as Interfax and Kommersant:

To increase site traffic, you can publish news on it, and make search engines (Google, Yandex) a source of traffic.

If you follow all the technical requirements and follow certain rules (publish unique content, do not use intrusive advertising), then you can easily provide your site with an influx of new potential customers.

Working with brand mentions

This way to increase site traffic is suitable for any Internet resources, but to a greater extent for those that already have a certain popularity. The point is this: if you or your site were mentioned somewhere, but did not make a link, you should monitor such messages and ask the author to insert an active link to your Internet resource.

Since a person himself told about your company or product on his website, it means that he is loyal and will fulfill your request with a high probability. Mention or BuzzSumo will help you find such mentions. You can also set up Google Alerts (as soon as someone writes about you or your company, you will receive an email).

As a result, in just a few hours you will receive a large number of links to your Internet resource and increase site traffic.

Improvement in behavioral factors

Your site is under close surveillance by search engines. All the main metrics are analyzed: CTR (percentage of transitions from the search page), bounce rate, average length of stay on the site, viewing depth, etc. The position of the site in the search results depends on these key characteristics, so a targeted impact on the metrics makes it possible to raise your resource in TOP.

Start by reducing your bounce rate and increasing your average time on site. The following methods will help you here:

Proper text formatting. Quality content attracts and holds the attention of the visitor. Second-rate text is repulsive and ignored. No need for long sentences with many participles and participles. Keep it short, simple and to the point.
Pay attention to text formatting: small paragraphs of 3-5 sentences, the important ones are in bold. Headings and introduction should catch the reader, intrigue him.
Spice up text with multimedia files(animation, infographics, short videos) - this will allow you to better convey information and keep the attention of the site visitor until the last paragraph.
Linking(from the English link - link) - linking the pages of the site with links to each other. Search engines will index all pages of your Internet resource due to linking, which will increase site traffic and average time spent and reduce the number of bounces.

Registration in directories

You can register your business with Google My Business. After verification is completed, your company information will appear on Google Maps and will be visible in local searches. As a result, users will be able to find the information they are interested in immediately in the search results: address, working hours, photos, customer reviews.

An additional bonus is that potential customers will be able to make a travel plan to the office or store by plotting a route in Google Maps.

For example, you have a coffee shop. A potential customer searches Google for a nearby place to have a cappuccino. He will see your establishment on the map and, if interested, will drop by or call.

There are other search engines besides Google. So, in Yandex, about 46 million people search for various companies every month. You can increase traffic to your site using some of this traffic by registering your organization with the Yandex.Directory service.

This will allow potential customers to search on Yandex.Maps or Yandex.Navigator to find all the necessary information about your company: website, contacts, opening hours, visitor reviews, etc.

Giving away something for free

Come up with a product that is useful for site visitors (discount coupon, e-book, demo version of a program or training, etc.) and offer it for free, subject to repost or subscription to the newsletter.

partnership

This method is constantly talked about, especially in the Internet business, because one man is not a warrior in the field. Find online resources in your market niche and offer mutual advertising to their owners. It doesn't have to be websites. Blogs, groups on social networks or personal pages with a large number of subscribers are also great.

To form an effective partnership, it is worth considering such a factor as a commonality of views. For example, the owner of a small site will not be interested in your offer because of the rigidity of his beliefs. A well-known blogger, on the contrary, may agree to advertise your company because of similar views (for example, bloggers who adhere to a healthy lifestyle often advertise natural cosmetics, farm products, etc.).

crowd marketing

Typically, a crowd marketing campaign is designed to increase website traffic, increase sales of goods or services, and stimulate downloads of mobile applications. Entire teams of employees (marketers, copywriters, SEO specialists, analysts) work on such projects.

A more simplified version of crowd marketing is also possible, which the site owner can conduct on their own.

The key idea of such an advertising campaign is to manage users' opinions about a company or brand. To do this, customer reviews are monitored based on various tools: analysis of mentions in social networks, on thematic forums, etc.

For example, if you specialize in selling goods for children, you should register on thematic forums where active, interested mothers ask questions about choosing various children's gadgets. You can act as an expert or a simple user, unobtrusively promoting your products.

So, young parents tend to choose for their babies everything of the highest quality and natural, hypoallergenic. If your company sells children's clothing, then on behalf of an ordinary dad (or mom), you can recommend a brand of eco-friendly items sold in your online store. This will not only increase website traffic, but also increase sales. But it will still be more honest to make recommendations as an expert or representative of the company.

You can find suitable thematic sites through search engines. After a cursory study of the content, you will be able to assess the potential and feasibility of using the found Internet site for advertising purposes.

Another option is to comment on related blog posts. You can start a small discussion to attract the attention of the audience, casually leaving a link to the resource. This way to increase website traffic will work with blogs that are read by 1000 people per day. Otherwise, advertising will not give the desired effect and your efforts will be in vain.

Competition

This is one of the less obvious ways to increase website traffic, but quite effective. After all, many people love various contests, because deep down they dream of feeling the sweetness of victory, especially if the prize is attractive.

For example, for participants in the drawing, the following can be put forward as a prerequisite:

Don't forget that the prizes must be valuable and meaningful to your site's target audience.

15 Ways to Increase Website Traffic Using Social Media

There are two sides to this method of increasing website traffic:

Some experts are sure that this does not work, since the era of links is over.
Others, on the contrary, use only this method and buy links in large quantities, not being interested in their quality.

Do not go to such extremes, because the truth is in the middle. Links still have an impact on the promotion of sites. So, according to research, the first two sites in the search results have 38% of links from sites from the TOP-10.

But keep in mind that this only works if the links come from authoritative sources.

Shoot a video

An example video of our client - Biokit

Do not forget that content is not only texts. Diversify your posts with videos. Review a new product or service. Perhaps some of your subscribers - visuals and video content - are exactly the format that suits them the most.

Also, keep in mind that YouTube is the second most popular search engine in the world. Your videos can not only earn a lot of views, but also increase website traffic.

If you need to record a video in a short time, try making a video version of an already finished post. In addition, if the keyword for which you will promote your video already has video content in the search results, you just need to make your own.

To do this, it is not necessary to look for professional video equipment. It is enough to record from the monitor screen (screencast). This format is popular for various reviews of computer services, plug-ins and software.

Sponsorship

Monitor forums, seminars, conferences where you can find your target audience. Ask the organizers to sponsor such an event. As a result, event participants will learn about your company and website traffic will increase (due to various discounts and other bonuses that you can offer them).

Creating a forum

A forum is an effective tool that can increase website traffic. But it will work only when there is already minimal activity on the site.

If you have no more than 10 visitors a day, then it's too early to talk about creating a forum, because in order to maintain lively discussions, you need to have people who want to communicate on it. An empty forum will only scare away subscribers.

As soon as the number of daily visitors to the site exceeds 50 people, you can think about creating a forum: select scripts and create a special subdomain. This option is more efficient than creating a forum in a separate site folder.

In addition, search engines, in particular Yandex, are very loyal to sites with forums, because for them it is a sign of a high-quality and reliable resource. Guest sites, in their opinion, will not create a forum.

Please borrow, not steal content

It is not necessary to make absolutely unique posts to increase website traffic. It is often sufficient to curate outside content.

For example, take the well-known foreign site KISSmetrics. We can make a post with their infographic, providing a link to the source. As a result, we will get a large number of likes and reposts.

If you plan to use this method, keep in mind:

Do not allow other users to completely copy posts without a link to your site. Search engines do not like such outright plagiarism.
When copying photo and video content, things are much easier, since you can insert a link to the source in the description of the picture or video.

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