How does the search engine work? An important factor in promoting a resource, or good content for search engines As includes search engines
Most recently, Google's sanction optimizers for pop-up windows and hidden content on the site. Then, to the surprise of many, Google representatives stated that the search engine algorithms do not impose sanctions for hidden information and asked a counter question, why is it in general to hide the content on the page?
How honest were at that moment Gary Ilsh and John Muller is difficult to say. It is unlikely that people are so close to SEO, the first time hears about hidden information and "sheets" text hidden outside the user's borders.
Probably, precisely to the same opinion came journalists SeoNews.ru. And asked a question - "How does Yandex refer to the hidden SEO-text?". Answers three prominent Runet representatives below.
Mikhail Slivinsky
One of the top managers of Yandex
Expressed the opinion that any attempt to manipulate the search will lead to a planning result.
"The site must be focused on the user, and not on the search engine robots."
The main thesis of his message - each case is worth considering separately. Sometimes the use of hidden elements is beneficial to the project, in other cases hidden text becomes a source of problems when promoting.
Not counting the "hellish-renamed" hidden content (such a goal in any case), all the options for hiding part of the information are considered at the level of the surveyors - living people who respond to signals of algorithms and / or user complaints.
According to Dmitry, here you need to understand what effect is calculated by the optimizer:
- mislead the search system (attempt to manipulate search);
- enhance usability functionality Website, thereby improving user experience.
Correct and convenient implementation will not cause questions even at the assistor. Accordingly, no negative consequences for the site will not be. And, on the contrary, intentional manipulation, an attempt to work directly with the search robot, will not affect the Internet resource.
Dmitry is aware that part of the Pixel Plus projects do not do without the "hidden" elements. But each time they estimate how much it is necessary and there is no opportunity to use alternative methods of filling the site.
What is it
DuckDuckGo is quite famous search system open source. Servers are in the USA. In addition to his own robot, the search engine uses the results of other sources: Yahoo, Bing, Wikipedia.
The better
DuckDuckGo positions itself as a search that provides maximum privacy and confidentiality. The system does not collect any user data, does not store logs (no search history), use cookie files Maximum limited.
DuckDuckGo does not collect personal information of users and is not divided by it. This is our privacy policy.
Gabriel Weinberg (Gabriel Weinberg), founder duckduckgo
Why do you need
All major search engines try to personalize search results based on a person's data in front of the monitor. This phenomenon was called the "filter bubble": the user sees only those results that are consistent with its preferences or which the system considers those.
Forms an objective picture that does not depend on your past behavior on the network, and eliminates Google and Yandex thematic advertising based on your requests. Using DuckDuckGo it is easy to search for information in foreign languages, while Google and Yandex default preferred with Russian-speaking sites, even if the request is entered in another language.
What is it
nOT EVIL - a search system anonymous network Tor. To use, you need to go to this network, for example, running specialized.
not Evil is not the only search engine in its own way. There is a look (the default search in the TOR-browser is available from the usual Internet) or Torch (one of the oldest search engines in the TOR-network) and others. We stopped at NOT Evil because of the unequivocal hint on Google (just look at the start page).
The better
Looking for where Google, Yandex and other search engines are closed in principle.
Why do you need
In the Tor network, many resources that cannot be found in the law-abiding Internet. And their number will grow as the control of the authorities over the content of the network becomes. Tor is a kind of network inside the network with its own social trackers, torrent trackers, the media, trading platforms, blogs, libraries and so on.
3. yacy.
What is it
YACY is a decentralized search engine operating on the P2P network principle. Each computer on which the main software module, scans the Internet yourself, that is, an analogue search robot.. The results are collected in a common base that all participants of Yacy are used.
The better
It is difficult to speak here, it is better or worse, as YACY is a completely different approach to the organization of the search. The absence of a single server and the owner's company makes the results completely independent of someone's preferences. The autonomy of each node eliminates censorship. YACY is able to search in deep web and non-indexed shared networks.
Why do you need
If you are a supporter of open and free internet, not affected by state bodies and large corporations, YACY is your choice. It can also be used to organize a search within a corporate or other offline network. And even if YACY is not too useful for now, it is a worthy alternative to Google from the point of view of the search process.
4. Pipl
What is it
PIPL is a system designed to find information about a particular person.
The better
The authors of PIPL argue that their specialized algorithms are seeking more efficient than "ordinary" search engines. In particular, priority are profiles social networks, comments, lists of participants and various databases, where information about people is published, such as the base of court decisions. PIPL leadership in this area is confirmed by the estimates of Lifehacker.com, TechCrunch and other publications.
Why do you need
If you need to find information about a person living in the US, the Pipl will be much more efficiently google. Database of Russian courts, apparently not available for the search engine. Therefore, with citizens of Russia, he copes not so good.
What is it
FindSounds - another specialized search engine. Looking for in open sources various sounds: house, nature, cars, people, and so on. The service does not support requests in Russian, but there is an impressive list of Russian-speaking tags, for which you can search.
The better
In issuing only sounds and nothing superfluous. In the settings you can set the desired format and sound quality. All sounds found are available for download. There is a search by sample.
Why do you need
If you need to quickly find the sound of a muscutty shot, blows a dyatla-sausage or a cry of Gomer Simpson, then this service is for you. And we chose only from available Russian-speaking requests. On the english language The spectrum is even wider.
If seriously, a specialized service involves a specialized audience. But suddenly you will come in handy?
What is it
Wolfram | Alpha is a computational search engine. Instead of links to articles containing keywords, it issues a ready-made response to a user request. For example, if you enter in the search form "Compare the population of New York and San Francisco" in English, then Wolfram | Alpha will immediately display tables and graphs with comparison.
The better
This service is better suited to search for facts and calculate data. Wolfram | Alpha accumulates and systematizes knowledge available on a network of various areas, including science, culture and entertainment. If in this database there is a ready-made response to a search query, the system shows it if not - calculates and displays the result. At the same time, the user sees only anything superfluous.
Why do you need
If you are, for example, a student, analyst, journalist or researcher, you can use Wolfram | Alpha to search and calculate data related to your activities. The service understands not all requests, but constantly develops and becomes smarter.
What is it
DogPile metapoiskovik displays a combined list of results from Google, Yahoo and other popular systems.
The better
First, Dogpile displays less advertising. Secondly, the service uses a special algorithm to find and show the best results from different search engines. According to DogPile developers, their systems form the most complete issuance throughout the Internet.
Why do you need
If you can not find information on Google or another standard search engine, look at it immediately in several search engines using DogPile.
What is it
BoardReader is a system for text search for forums, issues of questions and answers and other communities.
The better
The service allows you to narrow the search field to social platforms. Thanks to special filters, you can quickly find posts and comments that match your criteria: language, publishing date and site name.
Why do you need
BoardReader can be useful to PRs and other media specialists who are interested in the opinion of the mass for one or another issues.
Finally
The life of alternative search engines is often a vehicle. For the long-term prospects of such projects, Lifehaker asked the former Director General of the Ukrainian branch of Yandex, Sergei Petrenko.
Sergey Petrenko
Former General Director of Yandex.Keragan.
As for the fate of alternative search engines, it is simple: to be very niche projects with a small audience, therefore without clear commercial prospects or, on the contrary, with a complete clarity of their absence.
If you look at the examples in the article, it can be seen that such search engines are either specialized in a narrow, but in demand niche, which, possibly only, has not grown so much to be noticeable on Google Radar or Yandex, or test the original hypothesis in ranking, Which is not applicable in the usual search.
For example, if the search by TOR suddenly turns out to be in demand, that is, the results from there will be needed at least a percentage of Google's audience, then, of course, ordinary search engines will start solving the problem, how to find them and show them. If the behavior of the audience shows that a noticeable share of users in a noticeable queries seem to be more relevant, data without taking into account the user-dependent factors, then Yandex or Google will begin to give such results.
"To be better" in the context of this article does not mean "be better in everything". Yes, in many aspects, our heroes are far from both "Yandex" (even to Bing is distant). But this, each of these services gives the user something such that the search industry giants cannot offer. Surely you also know such projects. Share with us - discuss.
Competition exists. This is the law of the market. And it is much higher in the online market, rather than among retail stores. New, information sites appear daily. Each site owner wants to receive a good profit from his project. Therefore, questions are worried about all people associated with Internet work.
Why should texts be optimized for search engines?
Entering requests by users remains one of the most popular ways to stay online. necessary information. The higher the resource is in the extradition of search queryThe greater the likelihood that a person will go to him by reference.
Search engines evaluate sites along a variety of criteria, the common name is high-quality content, and resource ranking is precisely on this principle. Compliance with these parameters allows the site to exit the top 10, which, in turn, opens up opportunities for high. Therefore, it is necessary to carry out all measures to optimize the contents of the site based on the requirements.
Criteria by which search engines assess the quality of content
There are several major criteria by which the site refers to the "search engines" to the category of quality, and on the contrary:
Uniqueness
Copied from other resources content or created according to the principle of coarse rewritten will be marked by the search engine as unreasonable. The result will be a decrease in positions in the extradition, which is very undesirable for the Internet resource.
The text must be checked for a percentage of uniqueness. The perfect option is 95-100%.
Expert
This parameter indicates the content matching on the site page by its information saturation of the request that enters the user search string.
Competently written articles, with appointments of tables, graphic data, with reference to the sources, statistics cause the reader's feeling of the author of the text and the resource as a whole.
Utility
Text, dressed keywords and phrases that are not carrying actual benefits for the reader, "search engines" will appreciate as not suitable for output to the top lines in extradition.
Optimization
This includes both internal and external optimization. The first includes correctly prescribed Title and Description, the competent Introduction of the "keys" in the text, the introduction of optimized video, photos and other graphic images into the body.
What texts of search engines are considered poor and how to avoid it?
For poor quality, search engines include those sites that do not carry additional value, contain unusual non-pre-refined content, and therefore not satisfy the needs of the user in obtaining quality information. Poor include "search engines" to the sites poverty, with a high indicator of "water content" of keywords.
Information that gives an incomplete answer to the reader's request, otherwise, it will also be a reason for lowering the site rating in extradition. The less informatively saturated and useful text will be for users (which search engines will be seen after analyzing behavioral factors), the less worthy of this resource will "look in their eyes."
How to find a gold middle between texts for search engines and content for people?
By creating content for the site, it is necessary to take into account both the requirements of potential users and the selection criteria for search engines. To do this, comply with some rules: 
- When selecting articles, it is best to make a choice in favor of high-quality unique content, not rewriting.
- When saturated with the words-keys of articles, it is important to remember the rules of their instructions in the text, but at the same time they should be so organically inscribed in the text so that the reader does not even notice these sites when familiarizing with information.
- The uniqueness of the technical, verifiable with the help of various services created for this, not at all the same as the uniqueness of the sense. If the first will help to pay attention to the resource of search engines, then the meaningful uniqueness will maintain the interest of users to the resource, the more increase its position.
- The cost of unique and video, the remuneration of the photographer and the videographer will pay off cells, since this kind of unique content will raise the site in the search and attract attention and user interest.
- Clearly outlined information, while most saturated in the semantic plan, will show "search engines" that the resource contains, they will appreciate the absence of "water". Users will also appreciate it from the point of view of utility.
The main rule when promoting the resource is the filling of the latest quality content "for people", the maximum disclosure of the topic on each individual page on a specific request optimized on the technical requirements of the search engines (technical uniqueness, number of "keys", their location, Title and Description ). Only such a resource can count on the promotion of "search engines" in extradition.
A kind of cycle is obtained, where, without technical design, the site will not be able to enter the top, and without a positive assessment by users, the content cannot be held here. It is necessary to consider when performing measures to optimize the resource.
Sincerely, Nastya Chekhov