Canon's DIGIC image processor is the powerful computer in your camera. Canon introduced superzooms SX270 HS and SX280 HS PowerShot SX700 HS - main features

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25.03.2013

Canon Press Release

Canon Introduces PowerShot SX280 HS and PowerShot SX270 HS with Next-Generation DIGIC 6 Processor

PowerShot SX280 HS PowerShot SX270 HS

Canon introduces the new PowerShot SX series cameras - the compact and versatile PowerShot SX280 HS and PowerShot SX270 HS.

At the heart of both models is Canon's next-generation DIGIC 6 image processor, delivering outstanding results even in low light, as well as Full HD video recording at up to 60 frames per second. DIGIC 6 guarantees low level noise and correct exposure under any shooting conditions, and also allows you to capture 30 percent more detail without flash or the use of a tripod than previous models.

The new DIGIC 6 processor coupled with a high-sensitivity 12.1 megapixel CMOS sensor allows you to capture images of the very High Quality in low light conditions.

The DIGIC 6 processor records videos in MP4 format, which can be played on various portable devices, so you can quickly and easily share recordings with family and friends without having to go through lengthy file conversions.

Featuring a Canon 25mm wide-angle lens with 20x optical zoom and optical stabilization With 4 stops of exposure compensation (IS), the PowerShot SX280 HS and PowerShot SX270 HS give you great-quality images. Digital technology ZoomPlus further increases the zoom power up to 40 while maintaining clarity, detail and high-quality resolution, so the photographer can get as close as possible to the subject while remaining an impressive distance away from it.

Track your travel itinerary and easily share your impressions

The PowerShot SX280 HS's Wi-Fi feature helps you share your life's memorable moments with friends and family by transferring photos to social media or cloud storage in the Internet.

Create your unique travel diary with using GPS module that automatically adds coordinates to each photograph or video taken. The built-in GPS travel log feature records the camera's location at regular intervals, and A-GPS over Wi-Fi quickly downloads additional Assisted GPS data for significantly faster satellite signal acquisition.

The user can quickly switch the camera from photo mode to video mode to shoot Full HD (1920x1080p) video with stereo sound. High-Detail 30fps video processing technology delivers the finest details, while DIGIC 6 processor delivers advanced noise processing in Full HD 30fps videos so you can capture every moment with precision.

A powerful 20x optical zoom is also available in video mode. Latest version intelligent image stabilization systems with advanced dynamic mode allows you to get a clear picture when shooting in motion. This mode uses a five-axis stabilizer, which further increases the smoothness of video when shooting without using a tripod.

Easily compose and view footage on the bright 7.5 cm (3 in) PureColor II G LCD screen with approximately 461,000 dots. Tempered glass gives it extra strength, and thanks to high contrast Combined with Quick Bright technology, you can view your photos and videos even in bright sunlight.

With the PowerShot SX280 HS and PowerShot SX270 HS, you can shoot easily and confidently with Smart Auto, which recognizes up to 58 types of different scenes, as well as optimal settings to get the best result.

The high image quality of the PowerShot SX280 HS and PowerShot SX270 HS is complemented by flexible creative options: both feature a new Hybrid Auto mode that records a four-second 720p video before each frame is taken, then uses intelligent Smart Auto technology to select optimal parameters to create a great photo. At the end of the day, these video clips are used to create a film telling the story of the day's shooting. You can customize your photos with one of seven creative filters, including fisheye and miniature effects.

Semi-automatic Tv and Av modes, allowing you to control shutter speed and aperture, as well as fully manual mode to control all settings will help you unleash your creativity.

Key Features of PowerShot SX280 HS

• WiFi
• Full HD (60 fps)
• GPS, A-GPS
• Manual modes (Av, Tv and M)
• High speed shooting
• Optional underwater housing

Key Features of PowerShot SX270 HS

• 25mm lens with 20x zoom
• HS System: 12.1 MP CMOS sensor, DIGIC 6 processor
• Intelligent Image Stabilization, Advanced Dynamic Image Stabilization
• Full HD (60 fps)
• 7.5 cm (3 in) diagonal PureColor II G LCD screen
• Hybrid Auto mode; Smart Auto mode
• Manual modes (Av, Tv and M)
• High speed shooting
• Optional box for underwater shooting at depths of up to 40 m

In a digital camera, the image processor is the brain. And unlike a smartphone, the processor in a camera has one task - to provide the owner of the device with a high-quality photo.

Canon is one of the first digital camera manufacturers to understand the importance of the entire quality chain in producing an image. Since the beginning of the DIGIC processor era, Canon has set industry standards for the quality of these elements and, with each new generation, building on previous achievements and experience, has reached a level of excellence. Now DIGIC processors can do things that seemed impossible ten years ago! The most latest news– innovative DIGIC 6 – incredibly quickly and efficiently processes the most complex frames and makes it possible to obtain photographs taken even with a compact camera at a completely new professional level. Hi-tech technologies applied in this processor provide remarkable quality, smooth and intuitive operational logic device operation.

And yet, despite the fact that the processor is a very important element of the Canon EOS system, still not many people know about its importance. Patented technology by Canon Inc. DIGIC, is digital integrated circuit for taking images and the main device for signal processing and control units in digital cameras and video cameras.

Each new generation of DIGIC processors is approximately five to six times faster than previous generations of the same processor. In terms of image quality alone, this means that the processor can perform more different operations and process the information supplied from each pixel much faster and better before the final photo is formed. This gives more possibilities evaluate each image and optimize its quality before it is written to the memory card.

The DIGIC processor works in tandem with a CMOS sensor that captures light and converts the brightness in each pixel into an electronic signal; The DIGIC processor processes each individual signal and converts them into a complete, recognizable image.

New features and technologies used in cameras naturally require much more resources for image processing - for example, shooting HD video, shooting in the dark, shooting moving objects, etc. That is why each new generation of DIGIC processors gives:

Revolutionary level of noise reduction for both photo and video shooting;
The highest performance on the market;
Improved dynamic range;
New video codec;
New autofocus capabilities when shooting video.

Contrary to fairly common comments from people who know little about physics and optics: “The camera is “yellow” ... or “blue”,” as well as the identification of these indicators with the optics of a particular manufacturer, we will state that the basis of this problem is nothing more than white balance correctly configured by the user himself. So, the DIGIC processor here also helps the camera process data and makes it possible to more accurately calculate and adjust automatic white balance, taking into account the factors of camera orientation and the position of the subject when shooting.

While other manufacturers use systems that divide the scene into hundreds of segments to evaluate white balance, the DIGIC processor has the time and power to process tens of thousands of segments and build an image construction algorithm. This allows the camera to distinguish between more than one type of light source in a given scene and treat each area individually to obtain optimal white balance.

London, UK, 21 March 2013 - Canon has introduced two new powerful models PowerShot SX line - compact and versatile PowerShot SX280 HS and PowerShot SX270 HS. Combining the new DIGIC 6 image processor with 20x optical zoom, these cameras are ideal travel companions, capturing everything from panoramic landscapes to family reunions. In addition, the new models record stunning high-quality Full HD video at 60 frames per second. Taking photos and sharing your work with friends is easy with the new PowerShot SX280 HS and Wi-Fi function, allowing you to instantly connect with other devices such as Cell phones, computers or smartphones.

Incredible performance with DIGIC 6 processor

Both next-generation models are powered by Canon's DIGIC 6 image processor, which allows you to take high-quality photos in low-light conditions, and the new processor ensures your videos are clear and sharp. Whether you're shooting at a party or under moonlight, your photos will be well-detailed even if you're shooting without a tripod.

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The new DIGIC 6 processor and 12.1-megapixel high-sensitivity CMOS architecture provide exceptional image quality in low-light conditions, with minimal blur and noise, and a wide dynamic range - perfect solution for detailed shooting at dusk. Using DIGIC 6 and the HS System, you can enjoy shooting at high ISO values, up to ISO 6400.

Get closer with the super zoom of the PowerShot SX280 HS and PowerShot SX270 HS

The PowerShot SX280 HS and PowerShot SX270 HS are ideal for any shoot, whether you're at home or traveling. This camera's versatility is due to its excellent lens, range focal lengths which is 25-500 mm. The lens is equipped with 4-stop optical image stabilization (IS). The 20x optical zoom can be extended up to 40x, with images retaining the same clarity and detail, allowing users to get even closer to their subject.

Travel and share your photos with friends

The PowerShot SX280 HS's Wi-Fi feature allows users to share their most memorable moments with friends and family by sharing their images on social media and other online sites.

The camera is ideal for travelers who want to record their path so that they can easily remember where this or that shot was taken. Built-in GPS navigator Automatically tags every photo or video with local time and the exact location in which it was taken. The GPS navigator tracks the camera's location after a certain period of time on the road, while A-GPS function, using Wi-Fi, quickly downloads additional data for productive work, which significantly reduces the time spent searching for a satellite signal.

Ability to record high-quality Full HD video

The user can easily and quickly switch from photo shooting mode to Full HD (1920x1080p) video recording mode with stereo sound. The ability to shoot at 60 frames per second allows you to switch to new level video recordings. Video created with any of the new cameras will pleasantly surprise you with its quality, which it owes to the new DIGIC 6 processor that we talked about earlier.

The huge 20x optical zoom can also be used when shooting video. Videos taken while driving will be clear and blur-free thanks to the latest version of Intelligent IS mode. The advanced mode uses five-axis image stabilization to correct distortion caused by camera shake, resulting in exceptional on-the-go quality.

The LCD and 461,000-dot resolution will make working with the camera simpler and more convenient. A layer of tempered glass provides additional strength and protection, as well as high contrast and brightness of the image. This makes it possible to use the display without any problems even in bright sunlight.

Possibilities for creative realization

For creative shooting, the PowerShot SX280 HS and PowerShot SX270 HS feature stunning scene modes that recognize up to 58 different scenes and determine the most appropriate settings for best results.

Working in the new Hybrid Auto mode, the camera produces a four-second clip before each frame at 720p resolution. At the end of each day, four-second clips will be combined into one file, these video files show what happened behind the scenes. Footage can also be transformed using one of 7 different creative filters, including Fisheye Effect and Miniature Effect.

More ambitious and experienced photographers, or those looking to develop their photography skills, can also receive full control above the camera settings. The new models feature semi-automatic aperture and shutter priority modes, as well as a fully manual mode, which makes it possible to control all camera settings, thereby allowing the photographer to realize his creative potential and improve his shooting skills.

PowerShot SX280 HS - main characteristics:

• 20x zoom, 25mm wide-angle lens
• HS System: 12.1 MP CMOS sensor and DIGIC 6 processor
• WiFi
• 7.5 cm (3.0") diagonal PureColor II G display
• GPS with A-GPS
• Hybrid autofocus
• High speed shooting

PowerShot SX270 HS - Key Features:

• 20x zoom, 25mm wide-angle lens
• HS System: 12.1 MP CMOS sensor and DIGIC 6 processor
• Intelligent IS, Enhanced Dynamic IS
• Full HD video recording (60 frames per second)
• 7.5 cm (3.0") diagonal PureColor II G display
• Hybrid autofocus
• High speed shooting
• Optional waterproof case

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Specifications Canon PowerShot SX280 HS and SX270 HS

Canon has announced the launch of new PowerShot SX series cameras - the SX280 HS and PowerShot SX270 HS. Their main features are support latest technology image processing implemented in the DIGIC 6 processor, 20x optical zoom and video shooting in Full HD 60p format. The PowerShot SX280 HS supports Wi-Fi interface, allowing you to easily connect to other devices - tablets, computers or smartphones.

According to the manufacturer, the capabilities of the DIGIC 6 chip allow you to capture 30 percent more detail without using a flash or tripod than with previous models. We also note that the new processor supports video processing technology with high detail and improved noise processing in Full HD format (30 frames/s).

The HS index in the names of new cameras denotes a system that includes new processor DIGIC 6 is paired with a high-sensitivity 12.1-megapixel CMOS sensor for low-light shooting capabilities. Photo sensitivity up to ISO 6400 is supported.

The new cameras feature a Canon 25mm wide-angle lens with 20x optical zoom and an optical image stabilization (IS) system that compensates for 4 stops of exposure. It also has a built-in GPS module, which automatically adds local time and coordinates to each photo or video taken. And the GPS log records the camera's location at regular intervals during the trip. At the same time, A-GPS technology quickly downloads additional Assisted GPS data via Wi-Fi, which significantly speeds up receiving a satellite signal.

20x optical zoom is also available in video mode. The latest version of Intelligent Image Stabilization with advanced Dynamic mode delivers clear, blur-free images when shooting on the move. This mode uses a five-axis stabilizer to compensate for some minor types of camera shake, including rotational and parallel shake typical for on-the-go shooting, further enhancing smooth video.

The cameras feature a 7.5 cm (3 in) diagonal PureColor II G LCD screen with approximately 461,000 dot resolution. Tempered glass makes it extra durable, and the high contrast ratio combined with Quick Bright technology means you can view your photos and videos even in bright sunlight.

Both new products feature Hybrid Auto mode, which records a four-second 720p video before each frame is taken, and then uses Smart Auto technology to select the optimal settings to create a great photo. At the end of the day, these video clips are created into one film, telling the story of the day's shooting that was not captured on camera. You can customize your photos with one of seven creative filters, including fisheye and miniature effects.

After the announcement of the Canon EOS M50, many who wanted to buy Canon DSLRs did not rush and for good reason, the M50 deserves attention.

The Canon EOS M50 became the company's first mirrorless camera with 4K video. It also offers the possibility of using, in addition to the EF-M line of optics, a huge range of EF-S optics.

Why Canon EOS M50 is better than Canon 80D

1. Canon EOS M50 can record 4K, Canon 80D is limited to Full HD

1. Being a mirrorless camera, the size and weight allow you to carry the camera along with compact lenses at all times.
2. Don't forget about the use of the new Digic8 image processor, which makes images better in both photos and videos
3. Next generation RAW format CR3 and new format C-RAW compression
4. DIGIC 8 - New image processing algorithms will improve image quality and camera autofocus performance
5. Excellent noise reduction mechanism and maximum ISO 51200

In addition to the 80D, you can compare almost any mid-price Canon DSLR.

6 reasons to choose the Canon EOS M50 over the 7D Mark II

1. Video

As mentioned above, the Canon EOS M50 is equipped with 4K video; the vast majority of Canon cameras are limited to Full HD video recording.

2.ISO range

If we talk about the standard ISO range of the 7D Mark II, then we have 100-16000, while the Canon EOS M 50 offers standard range ISO 100-25600. This means that at the same settings, the M50 will produce cleaner images with better detail and lower noise.

3. Weight

Canon EOS M50 camera has compact body, which weighs about half as much as the Canon 7D Mark II. Considering that you get compactness and low weight without sacrificing image quality, this becomes an attractive feature.

4. Display

This is one of the most important aspects in photography and videography. The tilting display significantly expands compositional freedom and is very helpful when working as video bloggers.

5. Formats and optics

With the Canon EOS M50 you get the next generation of C-RAW file format, which is 40% smaller than regular RAW.

The Canon 7D Mark II can only use EF and EF-S lenses, but EF-M mount owners can use a wider range of optics via an adapter.

6. Digic 8 processor

The Canon Digic 8 processor is more powerful than the Dual DIGIC 6 processor in the 7D Mark II. The EOS M50 supports 4K recording and new image decoding, as well as advanced autofocus algorithms.

Conclusion

Canon EOS M50 offers best quality images, a new generation of RAW format and better video quality compared to older DSLR cameras.