Prometheus vkontakte. Algorithm "Prometheus" VK: what it is, how it works, how to get a light. What is the "Prometheus" algorithm on VKontakte

The number of social networks is growing. In 2018, there are several hundred of them in the world, and the number of registered and active users has exceeded 3 billion. It's easy to get lost in a huge amount of information. And if a couple of years ago one hour spent in the service provided really interesting information, now even a few hours will not always be spent usefully. Not entirely pleasant things have appeared - the dominance of business and sales, which is reflected in an increase in the advertising focus of the content. Even if not in the form of direct sales, but in the form of selling posts and publications. This begins to affect people's activity and the desire to spend their free time on social networks.

But everything is changing, and social networks are also moving forward, constantly delighting their adherents with new tools and improvements. One of these is the VKontakte Prometheus algorithm. Let's consider in more detail "Prometheus" VKontakte: what it is and what opportunities it opens up.

What is the "Prometheus" algorithm on VKontakte

The social network VKontakte is the most popular in Russia, and one of the 10 most widespread in the world. As of June 2018, the number of registered accounts is approaching 492 million. Over 5 billion posts are published daily. Once subscribing to certain groups, topics, a person will receive materials from them in the form of recommendations in the news feed.

With the growth of activity, the number of publications grows, it becomes difficult to view everything. At the same time, when reading the recommended materials (or commercial ones, which also end up in the feed), it never comes to new ones. There are many other really cool materials out there though. A kind of "information bubble" is forming - the usual content or commercial (promoted for money) prevails.

Searching for and helping to promote interesting, creative and talented authors is one of the goals of implementing the Prometheus algorithm. It was launched in September 2017 and in many ways turned the usual work of this social network.

This is an artificially created intelligence that provides for the mechanics of finding interesting authors and communities by machines and neural networks. He analyzes new content, looks for materials that have attracted the attention of the audience. Their authors or communities receive a special mark from the network on their publications - "Prometheus fire". It looks like this:

The fire of "Prometheus" VK got its name by analogy with the ancient Greek myth about the titan Prometheus, who stole fire from the gods and gave it to people. This stable phrase has become customary to denote the desire for high achievements in various spheres of life. Fire is a symbol of the dignity and greatness of a person and his deeds. Likewise, the creators of the social network using the VK Prometheus algorithm celebrate outstanding materials and give their users the opportunity to get to know them. In fact, this is an improved function of the appearance of material on the tape, something like the most interesting at the beginning.

1. The speed of gaining likes (the faster, the more popular the material was).
2. By the interests of friends - the recommendations included the material that was read or watched by friends on the service.
   Given that the speed and number of "Likes" or the interests of friends (especially if there are many) have a very mediocre relationship to what interests you, the result was so-so. Lots of offers and content of questionable value to you.

VKontakte with the "Prometheus" algorithm took a completely different path. Recommendations appear in the feed, not from the usual groups and not related to friends. It may or may not be commercial content. It is important that the updated VK feed recommends watching something new, based solely on the interests of a particular user.

What does the light mean on VKontakte

A light is not just a pretty icon. First of all, this is an increase in the coverage of impressions in the section, promotion for authors or groups selected by the system. So, the chances for new people to see your work, and not just subscribers, increase dramatically. And what is especially important - those who should potentially be interested in it (based on their interests). The badge and support for reaching the audience is given for seven days, but you can get it an unlimited number of times (including in a row).

A fiery mark indicates a high appreciation of creativity and encourages further activity. This is a great opportunity for a week (or more, if the tag remains) to attract attention, get new subscribers and friends. The VK network, with the help of a special bot, prompts "fiery" authors how to establish interaction with the audience, use resource tools, page statistics.

Fire "Prometheus" VK - the principle of operation

So how does the system understand what and who needs it? Principle of work: select high-quality material for your interests. There are two components for the algorithm to work: the user and the content.

Interests of a member of a social network

According to information from the developers of the algorithm, a special neural network makes a kind of dossier for each user. The algorithm includes many options for ranking interests. Now the system remembers the subject of the viewed materials, what the person stopped on longer, what he writes himself. Even the time when the most attention was paid to the topic is important. For example, if on Saturday mornings you are looking for successful homemade recipes, then this is when you will be offered materials with cooking.

Content

To assess it, VK chose two main criteria:

1. Content quality - the text itself is checked - its uniqueness, including on other resources. That is, reposting or copying someone else's material no longer makes sense. Photo and video materials are checked - their compliance with the text.
2. Audience reaction - whether the post is stopped, viewed again, liked or not, the standard time allotted for viewing photos, reading and other parameters is compared. Moreover, not one material is analyzed, but the entire page. And the more good publications on it, the higher the chance to get the "Prometheus" VK badge.

So, the best authors and publications have been found, with a high degree of probability the system knows who and what will like it. It remains to combine them, which is done in the Recommendations feed, where the selected good material is highlighted. Win everything: Authors get rating, subscribers and recognition. Users love new posts.

A light of "Prometheus" VK can get both pages without a large number of subscribers or views, there and advertising, selling posts, if they are written well. As for the topics from small groups, this is fully justified and does not violate the strategy. In fact, even narrowly focused materials will be needed by someone from the army of millions of participants. For example, from the previously little-known owners of the fire, you can find a high school teacher, with a group of 30 subscribers (previously):

Its themes: self-improvement, overcoming difficulties, daily small steps forward for the better found a response among many and now 652 participants have subscribed to it. And this is just the beginning. And there are many such stories. The algorithm gives a chance for success to all accounts, not just well-known and promoted SMM strategies. And this is a real breakthrough!

"Prometheus" club

• New authors.
• Painters.
• Travels.
• All about games.
• Photographers.
• Music.
• Education.
• Theater and cinema.
• Humor.
• Bloggers.
• Cosplay.
  Literature.
• Sport and health.
• Home and beauty.
• Handmade.
• Other.

How to get the "Prometheus" badge in VK

As soon as the presentation of the Prometheus developers took place and the system began to work, this issue became one of the main ones. The interest is quite understandable - social media is a tool for business. And a large number of subscribers are of interest to everyone who wants to promote their blog, group and find new contacts. The benefits are obvious - these are potential customers. Moreover, now the information will reach the target audience, that is, those who are interested in the issue. And that's cooler than targeting your ads to your target audience.

Before the implementation of the algorithm, good results in promotion could be achieved for a fee using SMM strategies. Now VKontakte has opened an opportunity for successful free promotion.

How to get the "Prometheus" VKontakte badge? The developers do not give exact instructions, and there are no ready-made solutions. But, based on their words about the principle of the algorithm and practical attempts to achieve success by different methods, a number of tips were derived. The main ones are:

1. Unique, author's content, photo, video and text. Created by yourself! The check takes place not only in VK, and if plagiarism is detected, the chances of a "light" are negligible.
2. Keywords for publication. Not as is customary in SEO-optimized texts, but so that you can highlight the main topic of the material by keywords.
3. Relevant hashtags - that is, relevant to the content of the post. For example, if for a material about a new collection of summer clothes, hashtags such as # supermom, # came_spring, # I_ love and so on are used, then this will not contribute to the promotion. Previously, hashtags did not give VK a particular advantage to content. Now they just help the system to understand what the material is actually about, in order to correlate it with its specific range of interests.
4. The algorithm recognizes what is shown in the photo. Ideally, the image should match the post's subject and keywords.
5. The quality of the materials (photos and videos). The requirement is completely logical - it is much better to watch a video of good resolution, and not muddy, blurry pictures.
6. Restriction of commercial words in hashtags and headlines (such as buy cheap, promotion ..).
7. Avoid posting announcements. Better to write less, but complete material.
8. Focus on multiple topics rather than writing about everything at once. So, the system will be able to assign you to a specific segment.
9. Engage users in communication: something that will allow them to somehow react to the material, and not just read it. In "Prometheus" it is not the number of likes that is important, but the time that a person spent on the page: he looked at the photo, read the text. So banal purchases of likes (for example, through freelance exchanges) lose their meaning, as it was before.

An important consequence of the emergence of the algorithm is that there are no peaks in publication activity. The system itself will choose the time when such topics are in demand. And if earlier there was a binding to the time of publication, now, whenever it was made, it will be shown at the optimal time. For example, on Saturday morning you will be advised to watch video recipes with a "twinkle", even if they went on the air a day ago. To some extent, this simplifies the work on content.

There are also topics that will not get a “light”, no matter how hard they try. This is everything that is associated with violence, cruelty, scenes of a sexual nature, smoking, drinking alcohol and other similar means related to politics. The restriction does not violate the general rules of VKontakte.

Summing up, let us emphasize the innovativeness of "Prometheus", its equal opportunities for everyone and the concern of developers about their audience. You already know how to get "Prometheus" on VKontakte, it remains to hone the acquired skills in practice and lead like-minded people. Inspire, create and be original - it's all the rage now.

Artificial Intelligence technologies are developing at a very high rate, and even now your Vkontakte page is periodically subjected to AI analysis.

VK developers have created a mechanism that sorts content among all users, and presents the most interesting and unique authors with a badge "Fire" next to the name. Having noticed such a pictogram from a user or group, you can rest assured that this user or community creates copyright and high-quality material.

"Prometheus" was developed specifically with the goal of supporting users posting new and exciting material. So, the sign of "fire" is issued for 7 days, but you can receive it an unlimited number of times. In addition, if you have already become the happy owner of the tag, the "Prometheus" mechanism will remember you. AI will scan your page more often and evaluate your chances of re-promotion to the “TOP”.

"Prometheus" is regularly improved. Each time he selects materials more carefully, compares them and distributes the cherished tags. In the mobile version of VK "Prometheus" will show your content to people who are not familiar with your work, but who may be interested in it.

How do I get the fire mark?

VKontakte values ​​its users very much, and especially those who post their own content on the pages of the site. According to representatives of the social. networks - "Without people who have been filling the site with stories and creativity for 11 years, VKontakte would be a set of code and graphics."

The developers understand perfectly well who makes their network so popular, and they do their best to support such authors. The "Prometheus" algorithm contains the "primary source protection" mechanism. This means that “Prometheus” sees unique material uploaded directly to VK. If you post content on other resources, and then copy it to a contact, “Prometheus” will ignore you. Also, AI cannot check the material on external links.

The insignia can be obtained both on the personal page of the author and on the page of any community. The rules for getting a spark are the same for everyone. In order for “Prometheus” to pay attention to you, you must adhere to the following rules, which were incorporated into the algorithm when it was created:

The first, and perhaps most important, is uniqueness.

Generate only unique content. Upload your own photos, share stories, upload videos directly to VK. Stream and other live broadcasts. Regularly update your records and upload what is not yet within the visibility of the Prometheus system. Recall that the algorithm works only on the VKontakte network, at the moment.

You also need to monitor the quality of the posted material.

Here we have to take information literally. That is, a video with 1080 quality will be marked by the AI ​​as more interesting than the same video, but with a quality of 720px. One-of-a-kind high quality images. Personal music selections. Also "Prometheus" looks at the design of your text, it is recommended to divide the text into paragraphs, to follow the rules of punctuation and spelling. In addition, the algorithm contains the rules of the VKontakte network. Thus, if you violate the VK rules, or the rules for placing advertisements, your chances of getting a tag will be much lower.

The third thing that the developers of the algorithm advise is to be yourself.

You should not copy popular material, and just redo it in your own way. “Prometheus” will easily recognize your intention and give the tag to someone else. Be yourself. Do what you like and the algorithm will not leave you unattended.

What does “Prometheus” give?

The algorithm allows authors to get more benefit from posting their material on VKontakte. Thanks to the "Recommendations" section, your work will be displayed to more people. At the same time, only those who may be interested in your content. If you write about a business on cryptocurrencies, the system will not show it to women over 50, but will actively throw out your post to young people who are interested in bitcoins. Prometheus technology allows you to increase your audience reach and attract new subscribers. If earlier you had to declare yourself, and in addition to generating content, you also need to spend time and money on PR. But now "Prometheus" is ready to take on a part of this work.

In addition to additional coverage, users who are highlighted with a fire tag receive themselves in support of a round-the-clock bot-consultant. This is a specially trained robot that will tell you how to better interact with the audience, how to properly use the tools provided in VK. The developers guarantee dynamic changes in the community statistics after communicating with such a bot. By the way, if you want to increase Vkontakte sales, I recommend that you watch the video "".

Prometheus VKontakte is available for individual authors and entire communities. But only the page on which high activity is already noted can get it. How to create it if we are talking about a completely new undertaking or the statistics are not yet as good as we would like? Of course, boosting likes, comments, VK reposts will help!

Prometheus VK - an alternative way to promote the community from the administration of the social network. The most interesting thing is that you cannot get a free VK audience without using a community or page to "revive".

On the vastness of the World Wide Web, there are many tips on how to get the Prometheus VKontakte fire so coveted by many users. "Prometheus" was invented for the search and promotion of active communities and talented individuals. This is an algorithm that allows you to find unique accounts and track their development.

Why is this label needed?

• The cherished light is assigned to the user for 7 days. This is an unprecedented opportunity to get huge coverage of VK social network users. This is the case when a regular post can become one of the most popular publications. And it's all completely free;
• Users using the VKontakte mobile application will be introduced to this community in the "Recommendations" section;
• The community will be included in the coveted list of the "Pantheon of Authors" application.

After receiving the Prometheus fire, you can increase your community reach many times over without paying a dime for it. You can use the fire during the week, but an unlimited number of times. And here a logical question arises: "How to get the label?"

Who gets Prometheus on VKontakte more often?

• Creative personalities

If you are into popular or unusual creativity, you have every chance of getting VKontakte fire. The community owner doesn't even need to worry about the number of followers. That is, the public may not be promoted at all. The most important point is the uniqueness of the content posted. Do you have something to show people? The algorithm will not pass by the side. Artificial intelligence encourages a variety of non-profit ideas.

Prometheus is a real lifesaver for those who cannot imagine their life without their favorite creativity, but do not have the opportunity to engage in PR. Even if such an activity brings additional income, it is not always advisable to spend it on promotion. The social network VKontakte goes towards creative personalities. VK helps young and unknown talents to break through absolutely free.

To increase your chances of getting fire, content needs to be updated regularly. And, of course, put your heart and soul into what you do.

• Travelers

One cannot ignore such a popular activity as Travel blogging. It will not be difficult for an avid traveler to get a spark. If you love this business and know how to beautifully present people with the "fruits" of your efforts, "Prometheus" is practically in your pocket. The quality of the content should be up to par. Photos are only the best. Video - with interesting editing. The entries are informative and informative.

• Commercial projects

It takes a lot of effort to get the selective algorithm interested. But it’s quite possible! You have the right to try because you are the breadwinner of the social network. VK exists at the expense of advertisers who are willing to pay for certain services. But why not qualify for free advertising?

SMM is a complex and multi-stage activity. Running a community is no longer a penny fun, limited to posting cute pictures. Now everything is much more complicated. This is painstaking work, sometimes thankless. But if you do it wisely, the results will not be long in coming.

"Prometheus" is an artificial intelligence algorithm of the social network Vkontakte, which helps the creators of unique and interesting content to advance.

He does this by increasing the reach of publications in the "Recommendations" section and marking your community with a special badge.

You will also receive useful tips for the further development of the group.

How does Prometheus work?

"Prometheus" is issued for 7 days, but you can receive it an unlimited number of times. If your community has received it at least once, then it can be found in the "Pantheon of Authors" on the "Vkontakte with Authors" page.

One of the main advantages of the algorithm is that it takes into account user actions very carefully. For example, if you saw an interesting post in the recommendations, then subscribed to the community, but later stopped following its news, then this will hit its popularity.

Prometheus can also promote you to a not entirely obvious audience and will monitor how she reacts to an atypical post for her. Agree, it doesn't always make sense to show news of only one industry to a specific user in recommendations. But for the most part, the algorithm delivers impressions to an audience interested in similar communities.

As such, it replaces targeted and community ads for free.

How do I get the Prometheus tag?

1. Original content

Most of the publications should contain unique text, images and videos that are not available on other sites. Rewriting and reposting are not welcome here, images must be of good quality, and videos are uploaded directly to Vkontakte (and not via a link, for example from YouTube).

This even has a certain plus - the video in VK is automatically played when scrolling, unlike the one downloaded from YouTube.

Also, do not limit yourself to photos and videos, create personal music selections and gifs.

As for content from third-party sites, you can also share it, but do not overdo it and it is advisable to add your opinion.

Attention! It’s not about the number of subscribers, because Prometheus encourages authors who have not yet been promoted. You must have real and unthinkable likes, reposts and comments.

Even if you have few subscribers, but they are very active - this is a big plus. Vkontakte has already learned how to recognize bots, so you need to strain yourself well. Ask questions, ask for advice, bring up controversial topics, and respond to comments.

Prometheus will rate the virality of your content, i.e. how often people share it with their friends and return to the recording themselves.

3. Convenient design

Don't forget about the readability of your posts. Divide text into paragraphs, observe punctuation and check spelling.

In addition, you must follow the rules of the VKontakte social network itself. Read the rules for placing advertising publications and the rules for contests and promotions.

VK with authors- this tag appears for those users and communities who create interesting and unique content. They are selected by an artificial intelligence dubbed "Prometheus"... It is based on machine learning technologies.

The main goal of "Prometheus"- search for interesting authors and communities, as well as for their further support. With its help, authors can attract the attention of new users and use all the opportunities that VK provides with maximum benefit.

This program not only selects authors, but also constantly monitors their updates and achievements. Each popular publication from the author receives the brand "fire" and becomes even more popular among the target audience. The author will be able to get such attention thanks to the "Recommendations" service, which will show people his work, and mainly those who do not know about this author yet, but they may be interested in his content.

The user receives this label for exactly one week, as well as a large audience reach (). After the expiration of the term, displays of content to third-party users are also removed. The good news is that you can get the "light" unlimited number of times... The main thing here is that netizens themselves reveal their interest in the materials of a person or community. In this case, "Prometheus" will highlight another new popular entry.

1. Content uniqueness.

It's simple - the content should be the result of the personal creativity of the author. To ensure greater involvement, you can upload the video immediately to the VK player and play it in the news feed. You can also conduct streams, game broadcasts and make other videos using the VK functionality.

2. Community design and page

You need to take care of your subscribers. To do this, it is enough to make your content high-quality: it must have a high resolution, uniqueness and the presence of musical selections. It is recommended not only to divide the text into paragraphs, but also to dilute it with media files for ease of perception. In this case, you must not violate the rules of the site. In order not to do this, you need to familiarize yourself with them in advance.

3. Be yourself

How often do aspiring artists receive the “non-format” stigma, after which all doors are closed to them? Today, creative people should not hide from their potential audience behind clichés and try to comply with accepted standards, because "Prometheus" will be able to find every artist who is interesting to its audience and help him in creative development.

Everyone has an audience: lonely landscape painters, people trying on anime hairstyles on trams, or just photography lovers who often indulge their fans with something interesting.

If these people did not exist, then VK for 11 years of its existence would have remained only a set of graphics and codes. Many musicians, who now collect stadiums, began with personal publications of their work. Communities that were originally created for only a small number of people, in terms of coverage today overtake the audience of many popular media, and they cover relevant information earlier.