All social networks list. Russian social networks. Trends and prospects

It is difficult to imagine the life of a modern person without virtual communication. Proof of this are the numerous social networks in which more than 60% of all Russians are registered. Communication with friends, business negotiations, watching movies and much more is now available on one site. In this article, you will learn about the most popular social networks in Runet and how to create your own account on them.

What is a social network?

A site where you can create a personalized page is called a social network. The first online communication resource was created in 1995 in America under the name Classmates. He became the prototype of the future Russian-language site Odnoklassniki.

The real boom of social networks began in 2003, when the most popular services appeared - Facebook and MySpace. This phenomenon came to Russia a few years later under the banner of the well-known site "VKontakte". Since then, the number of users who have created their own accounts has only grown, increasingly crowding out real communication.

Free social networks have helped bring human communication to a new level, which is supported by high technology. After all, ten years ago no one could have thought that the Internet would replace real meetings and phone calls.

However, everything is not as rosy as it might seem at first glance. By registering on social networks, most people run away from the real world. Indeed, in virtual reality, you can put on a mask, try on a new role for yourself and be bolder. Unfortunately, not everyone can afford it in everyday life. Within a few years after the advent of social networks, numerous cases of psychosomatic disorders were recorded among users.

In addition, the danger of communication on the Internet lies in the dissemination of personal and contact data. After all, anyone can find all the information about another person and use it for their own selfish purposes. Therefore, before registering on the network and posting data about yourself, you should think about whether this is really necessary.

The most popular Runet network is VKontakte.

The most popular social network on the Russian Internet was founded in 2006 by web developer Pavel Durov. However, for the first year, registration on the site was available only to students of the St Petersburg University University after confirmation of the real data. But after being identified on the network, it became available to everyone. Every year, VKontakte is only becoming more popular, and today the number of daily visitors has exceeded 70 million.

To become a member of the largest portal in Europe, you need internet access and a mobile phone. Registration is carried out on the official website "VKontakte". The social network offers to fill out a small questionnaire, which indicates personal and contact details, after which you need to confirm your actions with a one-time code from an SMS message. Previously, registration was available without entering a mobile phone number, but with the advent of a huge number of fake pages, some restrictions were introduced by the VKontakte administration.

The social network opens up huge opportunities for its members. Immediately after registration, you can fill out your profile, post photos and start searching for acquaintances, friends, relatives and work colleagues. Thanks to the site, you can always be in touch with loved ones, listen to music, watch movies and just have a good time.

At the moment, VKontakte offers its members not only new developments among popular applications, but also the internal currency. This optimizes the work of numerous online stores and will help develop an economic culture within the project.

Mail.ru, or "My World"

This social network was created on the basis of the Mail.ru search engine in 2007. At the moment, the resource is one of the three most popular sites for communication in the Russian-speaking segment. In 2014, the lists of Mail.ru social networks were replenished by the VKontakte resource, whose shares were sold by Pavel Durov.

The advantage of the portal "Mile.ru", a social network of which is available for registration to everyone, is a lot of convenient functions. For example, a global search engine, a Q&A service, weather, news, browser apps, and more. All this makes staying on the project as convenient as possible for work and entertainment. But the first place among all portal services is occupied by "My World".

The social network offers not only to communicate with friends, but also to find new acquaintances in communities, keep abreast of world events and listen to your favorite music. Statistics show that more than 30 million users visit the site daily. The lists of social networks are rightfully headed by Mail.ru. After all, it was she who managed to collect the maximum number of users on one resource.

Odnoklassniki.ru - social network for finding old friends

The social network "Odnoklassniki" also owes its appearance to the company Mail.ru, which created it on the prototype of the American site of the same name Classmates. The project was launched in March 2006 and has been successfully operating to this day.

The VKontakte and My World resources are very similar to the Odnoklassniki.ru website. The social network also allows you to chat with friends, share photos and read news feeds. In addition, the site has many applications with games that will help brighten up your leisure time and take a break from everyday worries.

However, the main difference is the contingent of "OK" users. The social network is aimed at finding old friends and acquaintances. Accordingly, finding a colleague in the army or a former colleague on the site will not be difficult. Statistics show that young people aged 14 to 30 prefer to use VKontakte, while the older generation spends time on the Odnoklassniki website. The network was originally created to search for those with whom a person once sat at the same desk a long time ago or skipped classes. Apparently, this is why the unspoken rule of age separation has formed on the Internet. And if you cannot find any person on VKontakte, then use the search on the Odnoklassniki website. The network has a convenient filter that allows you to specify age, place of residence and work, hobbies and much more.

Entertainment resource "Photo Country"

The entertainment social network "Photo Country" is more like a dating site than a portal for finding friends and relatives. The project has about 50 million users, among which the vast majority are residents of the CIS countries.

Many note that the design of the American Facebook resource became the basis for creating the interface of the Photo Country website. The social network is really similar to its Western counterpart, although it is not so popular among Runet users.

Most of the features on the site are paid. For example, in order to maintain your profile on the service, you need to constantly send paid SMS messages, otherwise the rating will drop rapidly. The system also offers to get your own pets and install various applications for communication and entertainment.

It should be noted that the resources of "VKontakte" or "Odnoklassniki" are absolutely free, unlike the site "Photo Country". The social network has not gained much popularity among Internet users. According to most, it is nothing more than another pumping out of money.

Blogging platform from "Yandex"

Social media listings generally do not include blogs. Although it was the blog that was originally created for networking and information exchange. The Ya.ru service is a product of the largest search engine Yandex, which occupies a leading position in the Runet.

Anyone can start their own online diary, access to which will be available only to users of the system. Thus, only registered friends can read the author's posts and leave comments.

A blog-based social network has its advantages, as a personal page is more like a full-fledged website. In addition, some blogging platforms allow users to subsequently buy domains with their content. This is especially true for bloggers with thousands of followers.

Registration on "Ya.ru" is free. After a simple identification procedure in the system, all the functions from Yandex, including the electronic mail service, become available to the user.

Share your opinion on "Otzovik"

This project is a major social network for consumers. We all buy certain goods every day, but we don’t even think that our opinion can help someone. The founders of the "Otzovik" project offer this opportunity to everyone. In addition, the opinion of each user is paid. Such a unique system has made the site very popular among housewives and young mothers who seek not only to communicate, but also to earn money on the Internet.

Registration on Otzovik is free. It is enough just to specify the mailbox address and WebMoney wallet number. Reviews with a large number of photos and voluminous text are the highest paid.

On the site, you can also invite friends and chat with friends, upload personal photos and learn a lot about goods, services, new movies and music. For activity, the system charges an additional coefficient, which subsequently affects the amount of payments. On average, active participants can earn up to 5 thousand rubles a month, of which more than half of the amount will be passive income from viewing reviews by other participants. To date, no social network pays its members for communication on the site, so Otzovik is rightfully considered a unique resource.

Free social network "Privet.ru"

Not the most popular site for communication on the Runet, which is confirmed by official lists of social networks. However, those users who are registered on "Privet.ru" consider the resource very convenient and functional. A lot of extensions, setting up a personal account, a lot of music and communities for communication - there is everything that a real social network should have.

"My Page", which is the main section of the site, has various templates that allow you to change the interface. There is currently no such function on any other resource for communication. For example, to change the VKonakte interface, you need to install a special browser plugin. And even after installation, the changes will be visible only to the user himself, while on "Privet.ru" the design of the page can be seen by all friends. The social network also allows you to share your news with the world, upload photos and exchange comments.

Unfortunately, due to the unpopularity of the site, not many people register on it and the chance of finding a friend or former classmate is very low. If the developers of the project are engaged in its promotion and popularization among Russian-speaking users, then "Privet.ru" has every chance of becoming a visited social network in the CIS countries. It is possible that in the future the project will be able to compete with such social networks as "VKontakte" or "My World".

Blog LiveJournal

The LiveJournal blogging platform, or, as it is commonly called, "LJ" ("Live Journal"), appeared back in 1999. At that time, no one knew about social networks, and people expressed themselves online through personal blogs. At the moment, bloggers not only share their ideas with the world, but also make good money on it by placing contextual advertising, referral links and affiliate program offers on their page.

On the LJ website, you can publish your own entries, create communities, share useful information and read articles from other users. At the same time, registration on "LiveJouranl" is absolutely free. When requesting popular phrases, almost all search engines of Runet issue articles with "Learn" on the first pages of the search. It should be noted that ordinary social networks are not so adapted for key queries, and it is much more difficult to find any information in them.

However, the rating of the site dropped significantly after 2011, when the administration of the resource began to block users for biased reasons. For several years, the accounts of well-known journalists, politicians and social figures were closed. The high requirements for censorship of content on LiveJournal have caused users to switch to other resources where the control of posted material is not so strict. For example, "My World" is a social network in which everyone can express their point of view on a particular issue. In most cases, the site administration will not ban him for this.

Foreign social networks

The lists of Runet social networks are also supplemented by foreign resources, on which a huge number of Russians are registered. The most popular of them is Facebook. It was this site that was taken as the basis of the current VKontakte. Facebook is an international social network that connects users from all over the world. Registration in the system is free, however, activation of a phone number and confirmation of passport data is required.

The MySpace site does not have a Russian interface, as, for example, "Mile.ru". The social network is aimed exclusively at the English-speaking segment of users. Therefore, among the Russian-speaking population, Twitter and Instagram are more popular. These resources allow you to post your photos and short posts online, which only friends can see. The social network Instagram, for example, has gained immense popularity thanks to filters that allow you to transform any image into colorful pictures. Registration on both sites is absolutely free and no user identification is required, as on "OK".

The social network opens up many opportunities for Internet users. Now you can contact anyone via the Internet, and you don’t even need to know his phone number. Thanks to social networks, users open online stores and run their own businesses, find distant relatives and forgotten friends, get to know each other and even start families. However, despite all the conveniences of high technology, one should not forget about real communication, which cannot be replaced by any computer program.

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1

Facebook is the most popular social network of all time. On the site we all know, you can upload photos, update your current status, send messages to friends, and post messages and opinions on your page. Facebook was originally called "The Facebook" - it was some kind of fantasy idea of ​​a student at Harvard University. The social site instantly became popular and continued to grow. Initially, Facebook was only allowed to be used by university students.

The social network began its journey at Harvard, and soon its creator, Mark Zuckerberg, opened it to other educational institutions. Soon the site of this social network became available not only for students and gathered millions of people from all over the world.

Many companies use Facebook to build their reputation and promote their products. There are several external companies that help maintain Facebook services. The Service Provider may create a Facebook page and post content on a regular basis in the form of advertisements.

When Facebook first appeared, two students from Harvard University accused the founder of this social network of stealing their idea. After the trial, Zuckerberg had to pay monetary damages, the exact amount of which was not disclosed. Another time the case went to court was when the co-founder and chief financial officer filed a lawsuit against Zuckerberg after he was fired from the company, and the case was also settled with a secret sum of money.

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2

This is the second most famous and popular social network, allowing users to send and read messages called "tweets". But tweets should be short - they are limited to 140 characters. Twitter was first created in March 2006 and launched in July 2006. By 2013, this social network has become one of the top 10 most visited sites. Today, Twitter has over half a billion registered users. Many celebrities, politicians, world leaders, media channels and other businesses have Twitter profiles so their fans can follow their daily lives and events.

The second most top social network is also famous for the fact that it came up with the use of hashtags (#), i.e. the most widely used symbols for various events, so that millions of people on Twitter have been able to use them in their tweets. Before it hit Twitter, the hashtag was only used as a button on a phone and was considered a number-only symbol.

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3

Linkedin is the third most popular social network in the world and is aimed at professionals in any field. The site was created specifically for professionals and businesses to combine the best jobs and the best employees in one place. Linkedin was founded in December 2002 and officially launched on May 5, 2003. In 2013, the site became one of the most popular social and professional networking sites with over 259 million registered users in almost 200 countries. Linkedin is available in twenty different languages.

This network allows users to create their profiles so that they can build real professional relationships with thousands of employers, employees and other professionals in their field. Here you can find jobs and discover new business opportunities through the users you are connected with on this social website.

Job seekers often use the site to browse the profiles of HR managers in order to better prepare for interviews. When you sign up for Linkedin, you can mark jobs that interest you and where you want to send your resume. You can also congratulate other users on their promotion and you can see who has visited your page.

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the site is used to store, collect and share information. The elements that are saved on the page are called "pins". Linked to this site are several other sites that offer news and information, as well as a save option. Just click on the Pin button on the information you want to load on the page and it will automatically load on your page.

Users can also tag each other's pages, so you can see what your friends are interested in. Pinterest is a huge platform to showcase your creativity and interests. The user can also tag a Pinterest page with Twitter or Facebook profiles. Pinterest has become one of the top 5 social networks in the last few years. As of February 2013, there are 48.7 million registered users here, and this number is growing rapidly and intensively.

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5

Google Plus, owned by Google Inc. - Another popular network with a large number of users around the world. Google Plus allows its users to create a profile page that contains an image, background screen, work history, your interests, and educational history. The user can also post status updates and see other people's status updates, can share photos. In order to see the news of friends, you need to add them to your "circle".

In November 2011, Google Plus profiles became the backdrop for other Google services such as Gmail, Google Maps, Google Play, Google Voice, Google Wallet, Google Music, and Android, the most common smartphone operating system. Google Plus also has a Plus-1 button that allows its users to recommend content, similar to the Like button on Facebook.

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6

Tumblr is the sixth most popular social network that was created by David Karp in 2006. It is a social network designed for micro-blogging. Users can post content and multimedia elements in the short blog form. The main Tumblr page is a combination of favorite blogs and posts from people the user follows.

In addition, here you can send images, videos, texts, quotes, or share links on your blog, and you can also share other people's blogs. The user can also set up a schedule so that their posts may be delayed by a few hours or days. Hashtags (#) are a great opportunity for friends and followers to easily find any posts and promotions. To date, Tumblr has over 213 million registered blogs.

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7

Instagram is the seventh popular social network that is used for mobile photo and video sharing on social networks. It was created by Mike Krieger and Kevin Systrom and launched in October 2010. Currently, there are more than 300 million users of this popular social network.

Instagram allows its users to upload photos and share videos and follow other users. Users can also link their Instagram account to their Facebook and Twitter accounts so that photos that a user posts on Instagram will automatically appear on those sites as well. Since the creation of Instagram, it has contributed to the emergence of some new trends in the network:

A selfie is a self-portrait taken with a smartphone or digital camera.

Throwback Thursday is a trend that started on Instagram and spread to Twitter and Facebook. Every Thursday, you can post an old photo with the hashtag #TBT.

Woman Crush Wednesday - every Wednesday you can post a photo of a beautiful lady you are in love with.

Man Crush Monday: Every Monday you can post a photo of a handsome man.

Weekend Hashtag Project: The Instagram team comes up with a theme at the end of the weekend. You can upload a photo that fits the given theme.

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VC

VK is the largest social network in Russia and Europe. Although VK is available in several languages, it is mostly popular among Russian-speaking users. VK currently has over 280 million users. The most widely used feature on VK is messages. A VK user can send private messages to another user or a group of two to thirty users.

In private messages, you can send audio, photos, videos, files, documents, and maps. The user can also post news, opinions and share interesting links on their page. There is a "Like" button, just like on Facebook, but while on Facebook, likes automatically appear on the user's own wall, on VK, likes are information that can be hidden. A VK user can also synchronize their account with other social networks.

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9

Flickr is another popular site that allows the user to post and share videos, images, and web services. Flickr was created in 2005 as Yahoo Flickr and has over 87 million users as of 2013. This social network offers 3 types of accounts. The first type of account is free, and with such an account the user has a limited amount of memory.

The second, "no ads", is also free, offering the same amount of storage but without the annoying ads. The third is a Double account type that allows users to get double the amount of storage. The photos and videos you upload can be displayed in normal view, slideshow, detailed view, or have an attached archive.

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Vine

Vine is a social video sharing network. It was founded in June 2012, and since then Vine has only allowed its users to edit, record, and upload videos that are only 5-6 seconds long. The user can also repost or share photos, you can subscribe to other users.

The videos you upload can be automatically posted to Twitter and Facebook. If you want to watch videos uploaded by other people you don't follow, you can search by username, topic, or trending video.

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Conclusion

It was an article TOP 10 most popular social networks in the world. Thank you for your attention!

A large number of visitors come from the search if the site is in the top ten and the further, the fewer users. This is the difficulty, because there are millions of sites. Real competition.

A brilliant idea to attract a large number of visitors to your site was the idea of ​​a social network. The meaning of a social network is that people communicate in it and invite their friends to join. Many lack communication in reality or people are at a great distance from each other, popular social networks are based on this. During the development of social networks have become commonplace for us. We communicate on social networks every day.

For many users, social networks have become indispensable in terms of communication. Messaging with several people at once becomes a familiar state, without which a person plunges into loneliness and despondency. However, even being in the space of popular social networks does not make a person happy, since there is no real communication, depth and sincerity. Currently, many large companies are imposing a ban on popular social networks in Russia, such as Odnoklassniki.ru, VKontakte, Facebook and others.

In contact with- search for fellow students and classmates; the most visited resource in Russia and Ukraine. Created in 2006 by Pavel Durov (recently, registration is closed to everyone, you can become a member of the network only if one of your friends is already registered on the site, and he will send you an invitation to your mobile phone).

My [email protected] — a social network owned by the same company group as Odnoklassniki; fully monetized in 2010. A distinctive feature is the ability to download a special application and chat directly from your phone or computer (analogous to an ICQ pager).

My Circle - social network for job search and professional personnel. The first social network in Runet, created in 2005 by a group of recent graduates of the Moscow Institute of Physics and Technology, Moscow State University and the New Economic School. Initially, the resource was conceived as a site for finding classmates, classmates, and was later redesigned. On March 27, 2007, the service was bought by Yandex; now it is one of the Yandex services and continues its development under his tutelage.

Companions– search for associates in spirit, the opportunity to express their opinion on the most acute and important topics.

Hello.ru - site about people and interests. Communication, blogs, communities, videos…

Web of Professional Dating (Webby)- provides an opportunity for its users to publish their presentation business card and establish business contacts.

TooDoo- as the authors of the site write, “this site is a social network of “sitefans”, designed to unite the Runet and allow everyone to exchange opinions with their friends about their favorite (or unloved) sites, find new interesting pages, recognize “by face” those who read the same sites, make new acquaintances with interesting people, for example, with the authors of your favorite sites.

Spaces.ru - Russian network for mobile phones.

In sight- the opportunity to meet new people, communicate with friends and acquaintances, create interest groups, as well as pages of public places and cities. After completing the free registration, more than 17 services and other features are available.

Facebook- year of foundation - 2004. As of May 2011, more than 700 million accounts were registered on Facebook. The most popular social network in the world.

classmates- year of foundation - 1995. Number of participants - about 50 million. “When you are over thirty-five,” said Michael Schutzler, CEO of the project, “you look in the rearview mirror of your life, and one day a thought arises in your head:“ My God, how did I get here? And how is Harry? I haven't spoken to him for 25 years." The network, whose name is translated into Russian as Odnoklassniki, created in the city of Renton, USA, is called upon to solve the problem of "looking in the rear-view mirror". Today, Classmates.com is one of the largest social networks in the world, bringing together people who want to find and keep in touch with those with whom they studied, worked or served in the military. It offers its members the opportunity to upload photos, biographies, participate in news discussions in their community feeds. Classmates.com is considered the first social network on the Internet.

myspace- year of foundation - 2003. "An online community for communicating with friends of your friends" - this is how the developers define the purpose of this social network. Network members can create their own communities of interest, blog, post photos, music and video materials. In January 2008, a beta version in Russian was launched, but already in August 2009, the final closure of the Russian division was announced. Russian MySpace CEO Alexander Turkot explained the closure by Rupert Murdoch's categorical unwillingness to develop the network in Russia. However, the Russian-language interface and profiles of Russian users are preserved. After 2009, it loses its popularity (it dropped from 5th place in the world to 72nd in 2011, the number of network members during this time decreased from 80 to 30 million). In April 2011, for the first time, losses were announced in the network.

LinkedIn- year of foundation - 2003. A growing network brings together St. 100 million professionals from 150 industries. Users have the tools to create their own professional portfolio, search for partners and clients, expand the circle of professional communication.

Friendster- year of foundation - 2002. One of the oldest online social networks providing the search for those "who you are interested in" and building a social network. It has been losing popularity in recent years. The number of users - 8.2 million (June 2010) from around the world.

• Tags:

Social network - a site with which you can communicate with other users of the resource. On such Internet sites, you can publish and view information from other registered participants: music, photos and videos, documents, articles, write comments.

The growing popularity of such portals encourages them to be used not only for personal purposes. Promotion and support of companies, sales of goods, services are the goals of strategies in social marketing (SMM). The key to success is choosing the right network among the many available. Otherwise, the time spent on finding the target audience will be useless. What social networks exist on the Internet, how do they differ from each other and how have they earned popularity among their users? Let's consider in more detail.

History of social networks

The first prototype of a service for communication was described back in 1837 in a science fiction novel by Vladimir Odoevsky. The theory and principles of creation are set forth in the works of mathematicians of the 1950-1960s. In 1954, the term itself appears. The real embodiment of social networks received with the widespread development of the Internet.

The first similarity was the Classmates.com resource in 1995, where you could find pupils and students from different educational institutions. A more familiar look and function now appeared in the SixDegrees.com project in 1997. Registration, creating a personal profile, finding friends, chatting with them were innovative opportunities for that time.

Now familiar social networks began to appear en masse since 2003. LinkedIn and Facebook are starting to work. Since 2006, Odnoklassniki and VKontakte have been created in Russia. Since then, the number of resources has been constantly increasing, they have new features that are not only convenient for users for entertainment and communication, but also for doing business.

What are social networks on the Internet

By functionality and opportunities for users, you can segment what social networks are. To classify by type of content, the following types of social networks can be distinguished:

Functionality

There are a lot of options for what to do on the resources for communication, but you can highlight the main ones. Services allow:

• Communicate - with colleagues, friends, like-minded people and a lot of people who are interesting for one reason or another. You can join interest groups, get acquainted for certain purposes, share personal information with all or selected visitors of the resource.
• Search - people (by certain parameters, for example, educational institutions, places of work, city of residence), companies and goods that are offered for sale through communication sites.
• Share news - the media, news agencies have their own pages. Event information can be added by all participants.
• Rest - this is facilitated by the mass of various content, paid or free of charge posted on the portal: movies, games, music.
• Learn - educational programs, lessons, materials and advice from other people provide useful information in various areas of life. Learn how to cook, master the grammatical subtleties of another language, attend workshops on making useful objects with your own hands, hone your skills in technology or computer programs - all this is found in abundance.
• Store files, share them.
• Find a job or an employee - professional networks are created for the exchange of experience, the development of business ties, and the search for vacancies from employers.
• Organize document sharing - work on one task has never been so easy! Borders, time difference, other factors are leveled by general access, the ability to comment and edit materials.

Reasons for popularity

The huge interest in sites for communication, which has been observed in recent years, is quite understandable. Among the main reasons:

Regardless of what social networks are, users are increasingly aware of the hidden threats from their use. And it's not just about dependence on a computer or other gadget, although the time spent is valuable. Much worse, and sometimes even more dangerous, is the fact that personal life circumstances become known to a wide range of people. The intentions of the latter are not always honest. Here are just a few examples:

• Apartment thieves can find out the time of a long absence of the owners of an apartment or house from a bright vacation photo.
• For the abduction of a child, information about the parents will play into the hands, which will convince the kid to believe that the person really knows mom or dad.
• It is easier to choose a potential victim by making sure that a person is financially viable according to information from open sources.
• Groups are being created for teenagers who are pushing for suicide.

It is becoming a common practice when, before hiring, HR employees look through the pages of a potential candidate, wanting to learn more about him, his habits and social circle. Candid photos, aggressive posts, support for extremism and other moments can play a negative role both in employment and in a career.

Leaks of personal data, manipulation of the audience, hacking of accounts with subsequent use are becoming more common. And even the giants in this field are not immune from such troubles. All this makes you think about what to publish on resources and to whom to give access to viewing, teaches you to comply with the minimum requirements for caution on the network.

Trends and prospects

A 2017 report from We Are Social and Hootsuite shows strong growth in social media usage. With a total population of about 7.5 billion people, more than 3 billion are registered in various applications. 1 million new registrations occur daily. Moreover, the number of visits to sites from mobile devices is growing - almost 90% of visitors use smartphones and tablets, rather than desktop computers.

At the same time, if a couple of years ago it was possible to quickly find out news and events from the lives of real people on communication platforms, now the situation is changing radically. More and more ads, posts about "seals", motivators and other general information appear. And this is no longer such a close, close and familiar circle of friends. The level of trust falls, which means it becomes more difficult to sell something.

There are new and new startups that, although they will not move Facebook from a leadership position in the near future, will attract part of the audience. Planning a marketing campaign is required more carefully and with a preliminary analysis of the selected resource, product and target audience.

Forecasts boil down to the fact that active growth will slow down and the social media boom will subside. You should not abandon the usual web portal in favor of only a page on Facebook, VK or another network. The usual Internet and sites will remain on a par with social networks.

What are the most popular social networks

There are dozens of services. Some of them are loved in several countries or even around the world, others unite the citizens of one country and are not widely used outside of it. An overview of what social networks are and a list of popular world services is offered below.

Facebook

The unconditional first place is provided by over 2.2 billion accounts in the world. Facebook has been operating since 2004, created by Mark Zuckerberg. A simple and free communication service that allows you to:

• Register your own page where photos and other materials are posted.
• Find other users, add them as friends, find out their news.
• Share information from the network or from other participants, upload videos and photographs.
• Create groups (open or closed).
• Learn the news.
• Comment and rate posts.

Facebook Inc. (service owner) is constantly expanding the possibilities. Hyper-local ads (within a certain radius from the advertiser), Snapchat (disappearing stories), GIF animation for commenting, saving interesting materials, messenger and other features confidently keep users' interest.

YouTube

You Tube video hosting from Google is the most popular video network in the world. It is also considered a social network, as it allows users to register, communicate, share their videos. Here you can find information for every taste from entertainment to training courses. Founded in February 2005 in the USA. At the beginning of 2018, it has over 1.5 billion active users, and the result of several million views of popular videos is quite achievable.

Key features:

• Submit your videos for viewing.
• Various formats are supported: panoramas, HD, Full HD, MPEG-4 AVC and others.
• Edit video from the browser using editor programs (add titles, audio tracks, images, transitions).
• Comment, rate other people's videos or comments.
• Create group chats.
• Run a video channel.

The company is trying to control the content of the resource by periodically removing videos that violate copyright and are recognized as extremist. In some countries, the resource is blocked for publishing materials objectionable to the authorities.

whatsapp

Mobile messenger for over 1.2 billion people. Created by WhatsApp in 2009, since 2014 - owned by Facebook Inc. It is considered a social network in terms of its functions:

• Correspondence between participants.
• Creation of groups, communication in group chat mode.
• Sharing video, music and other content.
• Ability to assign statuses to an account.

These features allow WhatsApp to be classified as a social network, with one feature - it works based on the phone book. For communication, you need the phone number of the interlocutor. Limits it, or vice versa, allows you to maintain privacy - there are different opinions. One of the advantages is that a large number of versions have been developed that support different operating systems, including Symbian (which is rare).

Instagram

An application for different operating systems for posting pictures and short videos (up to 60 seconds), viewing other participants' materials, with the ability to rate and comment. Since its launch in 2010, Instagram has enjoyed over 1.1 billion registered members. Acquired by Facebook Inc in 2012. Popular features:

• Blogging.
• Photo processing - effects, frames, special shooting modes, collages.
• Create your own profile and feed of publications.
• View friends, rate and comment on their publications.
• Cross-posting is the simultaneous posting of material in several social networks.
• Search for the necessary information by hashtags (special marks).

Instagram is especially popular among young people under the age of 25 and is actively developing. This network is one of the most promising for business, product promotion, brand and service promotion.

WeChat

The leader among Chinese services is WeChat, a micromessaging application. Given the ban in the country of world favorites Facebook, Twitter and YouTube, Chinese users communicate with their developments. WeChat is not just an application, it has many more options. Main:

• Personal communication, video calls, voice messages.
• Group chats up to 500 people.
• Blogs, reviews, testimonials, “Moments”.
• Paying bills and shopping.
• Acquaintances (including with geographical search).
• Photo editing, text translations.
• One account on different devices at the same time.

And although there are a number of restrictions (for example, one publication per day), the application is relatively new (it has been working since 2011), the number of accounts is approaching a billion. WeChat is being promoted outside of China (Russia, India and other countries).

Qzone

Chinese social network with features: blogging, watching videos, listening to music, chatting, making purchases. Basic options are free, additional options are available with a premium subscription. Since its foundation (2005), it has attracted 600 million participants. Available in English and Chinese.

Sina Weibo

Chinese version of microblogging, basically similar to Facebook and Twitter. Since its inception (2009) has attracted the attention of more than 500 million users. Development is constrained by the support of English and Chinese, the state censorship of the country. It has a convenient tree-like structure of comments, an online shopping service, a premium profile with advanced functionality. On the network, you can chat, get acquainted, download and view photos, search for interesting information and follow the news.

Google+

Own development by Google. The principle of operation is based on the concept of circles. The user creates them himself, regulating to whom and what information will be available. Key features: sharing photos, videos, links, games, group chats, support for mobile devices, video conferencing. Launched in 2011, more than 135 million users. The profile is linked to email from Google and affects search results. The service is considered one of the most promising, it is expected that in the coming years the number of accounts will grow steadily.

LinkedIn

Network for professionals. More than 500 million users from 200 countries communicate on its pages. The main focus is not on entertainment, humor, news and other content familiar to other services, but resumes, portfolios, a list of skills (with confirmation from real people), vacancies. Asking colleagues for advice, discussing professional issues, looking for a job or employees, getting recommendations are the tasks of LinkedIn. The project was launched in 2003 and bought out by Microsoft in 2016.

Twitter

Started working in the USA in 2006. Features: Blogging with short posts (max 280 characters). An interesting option is “Moments” (plots with development). You can learn about resonant, popular news without subscribing to other users. Their microblogs on Twitter are people known in various fields from show business to sports. The total number of accounts exceeds 330 million.

What social networks are there in Russia

In Russia, the popularity of services for online communication does not lag behind world indicators. Only there are favorites - Russian Vkontakte and Odnoklassniki. Knowing your leaders in this industry is a must for anyone who promotes their products, brand through SMM.

The rating of all social networks in Russia is estimated as part of the traffic that this service creates in Runet. The assessment is based on the results of 2018 research by the largest Russian online statistical data collection services: Yandex.Metrika, SpyLog/Openstat, LiveInternet, Hotlog, [email protected].

These services are leading in terms of activity of Russians. Let us briefly dwell on two main national developments.

In contact with

Russian network, created in 2006. Belongs to Mail.Ru Group. Supports over 90 languages, over 460 million registered users. The most popular among Russian-speaking users is the leader of all social networks in Russia in terms of use. Opportunities:

• Creating your page.
• Correspondence with other project participants.
• Sending pictures, audio and video recordings.
• Joint online games.

It is this resource that is most often chosen for online stores and sales. This is facilitated by a wide range of opportunities and a large Russian-speaking audience.

classmates

Another successful development of Mail.Ru Group. It ranks third in popularity in Russia with more than 330 million members. The project is available in 14 languages ​​and has been operating since 2006. Key features:

• Own page for publishing information.
• Chat with messages or video calls.
• Search for people by different parameters.
• Payment for goods, money transfers.
• Additional paid options (invisibility, blacklist ...).

The Odnoklassniki project works both in full and in the mobile version, which is convenient, saves network traffic and page loading time.

List of social networks

An unequivocal answer to the question “which social networks are better?” no. Each of them has a number of advantages and is popular in a certain environment. Country, age, circle of interests pay attention to preferences. We have decided on the main services, but the choice is much wider. Below is a list that includes the most hyped projects.
Social networks of the world:

• For communication: Facebook, VKontakte, MirTesen, Pinterest, Moy [email protected], Odnoklassniki, xbeee.com, Pikabu, ASKfm, Cloob, Instagram, Google+, Myspace, RetroShare, Vine.
• Thematic: Promise Bank, Diary, On the Wall, Habbo, Jeep-er Club, AutoPCL Autoclub, NumPlate, Last.fm, Olvet Community Network, MyAnimeList, Untappd, CHIF.SU, Wakoopa, Vsoyuz, ktoprochto.ru, Nekto.me , Drawi.ru, Generations, Oldies.ru, Mom's Page, MommyBuzz, BabyBlog, Badoo, Mamba, LovePlanet, Vichatter.net, Violetta, MegaMixGroup, Sociale by Vampir4ik, Ilovecinema.ru, Goodreads, Oplace, Zeenga.ru, We place , DRUZHNO.COM, Peers, Lemberg, Limpa, Badoo, LibertySpace, Locals.ru, Facerunet.ru, Krabitsa, Love Me Tender, Vpiski.Net, Neforu.ru, Budist.ru, Politix.ru, Politiko, In the Army, Classmates, Smeshariki, My School.com, XODIS, TOPclassmates, Webkrug.ru, Car2gether, Tourout.ru, Marshruty.ru, Geoid, Naarende, IT-Specialists, Habrakhabr, Abyrvalg.NET, BookHook, Rybakiohotniki.ru, Foursquare, Schoolboys .
• Professional: Doctor at Work, My Circle, Professionals, E-xecutive, Mendeley, iVrach, LinkedIn, Viadeo, Academia.edu, Voiceland, Webby.ru, My Business Card, ResearchGate,.
• For blogs: Instagram, Fixfeel, Twitter, TipTopic.net, RuTwit, Toodoo, Blogosphere, LiveJournal, LiveJournal, Diary.ru.
• Asian: Tencent Qzone, Sina Weibo, QQ, Renren, Pengyou, WeChat, Douban.

Find like-minded people, meet love, consult, learn something new and just chat - everything is possible in social networks. And what are the most popular ones you now know.

A couple of decades ago, the concept of a social network had a completely different meaning than it does now, and a wired telephone looked like a technical revolution against the background of paper letters, telegrams and postcards. Now everything is different. Today, the difference between modern forty-year-old parents and sixty-year-old grandparents on the one hand, and their children and grandchildren on the other, is greater than between early Europeans and their ancestors three centuries later. Literally every year brings technical innovations that make humanity change and go through life even faster. The wide and constant growth of their influence is evidence of this.

Modern social networks

Not so long ago, mankind got acquainted with social networks on the Internet. Technically, this is an interactive website that allows it to be used by a large number of users. Such a site exists to create, reproduce and combine social interactions on the World Wide Web. Users include both individuals and communities connected by common hobbies, representatives of small and medium-sized businesses, large organizations. These groups also include thematic forums, especially specialized ones, which have been developing rapidly in recent years.

Usually, the site space makes it possible to indicate data about yourself (year of birth, general and higher educational institutions, favorite activities, etc.), by which the author's account can be found by other participants. Social networks are divided into open and closed. One of the typical features of such services is the system of "friends" and "groups".

Massive development of new Internet directions began in the mid-90s, when popular social projects appeared, first abroad, and then in Russia. But the beginning of the 21st century is considered to be the official beginning of this rise, when several social services that are popular today appeared at once.

Now the latest social networks are very popular among modern users. The only problem is how to find a platform according to your interests, to choose a really interesting place for virtual communication. Sometimes the Internet makes it possible to replace a live dialogue with an electronic one.

microblogging service

Twitter is a new generation social network that quickly became famous. It is a slightly unusual "social network", which makes it possible to send short text notifications and photographs. All data on the user's page is open for viewing by others.

1. The speed of information exchange between subscribers is much faster than in other social networks.
2. All published data is available to users who have their own Twitter account.
3. You can write a so-called “tweet” in just one click. Such speed is welcomed by users. It doesn't take long to type posts.
4. Being a member of this network is fashionable these days. Therefore, many work with it, even when there is no real need.

To work with a social network, the user must first go through the registration process. It's happening fast. All you have to do is enter your phone number, email address, desired nickname and password. Then you can start posting. It is allowed to supplement the text with pictures and photos, videos and polls, links, hashtags and so on.

Icebergs - social network type organizer

Icebergs is a popular social network created in recent years. The site was developed by A. Prett. He chose the simplest way - he just put together the possibilities of the Internet, which are used by many people today. Thus, a new social network called Icebergs was born.

Here you can read books, post, play games, create groups, chat or just watch videos and type messages. In fact, Icebergs is a huge organizer of all images, notes, texts and other user materials. But the author went further than one could imagine - he brought everything together, combining it with the interface of a social network.

Bookish - a community for book lovers and writers

Other newer social networks, such as Bookish.com, can become very useful and necessary. The site is focused specifically on working with books. Here you can not only exchange opinions about different works or communicate with other book lovers, but also read and purchase goods. There is also a news feed where interviews with writers and publishers are published. Therefore, for a writer or poet, such a social network will also be interesting from a professional point of view. In it, the authors will be able to work on the promotion of their works.

In addition, Bookish will introduce you to new authors and works from many genres. True, today there are not so many registered users on this service. But the number of active pages is growing rapidly. There are especially many creative people in the social network.

Hey - analogue of Facebook

Hey.Im has become another social network of modern times. The network is designed to search for like-minded people by interests. In Russia, the service is not yet very popular, Hey.Im often replaces Facebook. The latter makes it possible to find a friend at his address, as well as look at his profile, which shows interests, favorite films, music, and so on.

Experts say that Hey.Im will still become popular. The service is focused on finding friends and communication. The design is minimalist, many features that are usually found in social networks are missing here.

Ask fm - question and answer service

The social network ASK.fm is not quite a standard social network. This is a Q&A network that started seven years ago. The site was developed in Latvia. After registration, the participant uploads his profile. You can use either your real name or a pseudonym. In the social network, you can ask questions to other users and answer those that were asked to you. ASK.fm is connected to other social networks that have contributed to the rapid spread of this site.

The service has become a very well-known newest social network in our country and in a number of other states. The number of users has reached several tens of millions of people in a relatively short period of time. The popularity of the site is due to its focus, ease of management and the ability to easily find the information you need.

Family leaf - communication service for parents

The newest social network is aimed at users who are looking for an opportunity to get information and talk about family values ​​or parenting. In principle, we can consider the site specialized, pedagogical orientation. In this regard, the family leaf occupies an important direction, always of interest. Therefore, the growth of the popularity of the social network in the near future is inevitable.

In Russia, this newest social network is not yet very well known, there are very few Russian-language pages, those who are interested can be sent for registration only to English-language counterparts. Although positive changes in the development of the social network are obvious. It can be seen that these topics are not alien to Russians. Many parents are interested in learning about methods of raising children and teenagers abroad. They will be happy to share their experiences.

Pinterest image sharing social network

Not all social networks are focused only on personal pages. For example, Pinterest is a social network with specialized content. Pinterest (in the Russian version "Pinterest") is a site often positioned as a social network where users can post photos. The resource is designed in the form of a "cork board", on which it is possible to create sets of images, divide them by topic. Users can explore the boards of other users, as well as work with a virtual button to post pictures. You can like boards or individual pictures posted by other users.

The great functional features of the site are revealed to the authors working in this newest social network Pinterest. The interface allows you to publish photos, save them, sort, manage video files. The main tool is pointed buttons (pins), with which images can be attached to an electronic board. The latter are usually subdivided into different themes.

Fancy - social network for collectors

Another newest social network is Fancy. Its additional function is a forum for collectors. Here you can chat with friends, post images of your collections, and also purchase something. You can simply search for information of interest with a simple search system and a large number of filters. Fancy is a business website, a blog, a social network, and a photo album. But at present, outside the United States, this network is not popular.

Other modern social networks

The latest social networks are quite diverse and are not limited to those discussed above. More and more interesting resources are constantly emerging. For example, Thumb. This social network has an important feature. The main purpose of the service is to transmit reactions to the decisions of your friends. Therefore, Thumb is such a tool that can help discuss with other users the solution to some problems.

This network function is liked by users both in Western countries and in our country. Thumb is a great solution for people who like to comment and rate events.

Popular social networks in Russia

In our country, services are a little behind, but some development is also visible. For example, in addition to those already noted above, a new social network FactCloud has appeared. In fact, this is a domestic analogue of the foreign Thumb. On the site you can communicate, as well as support friends, make decisions with them and find out the results of their actions.

Social Internet sites appear very quickly and in large numbers, providing the individual's need for communication and socialization. The creators of web resources do not want to repeat themselves, and this does not make sense - no one wants to switch to analogue services, users will remain loyal to familiar social networks. Therefore, developers are constantly looking for something new: new features, new features and new design. And not just new, but radically different. This is the only way to get users interested.

Undoubtedly, we should not forget about the list of social networks that have been popular for a long time. These are familiar to everyone Odnoklassniki, Vkontakte, Facebook. Numerous groups of users regularly communicate here. Of course, these sites do not have as many features that exist in the latest social networks, but, nevertheless, contact using these services is simple and convenient.