TV analyst on YouTube. Video analytics in video surveillance systems. Video analysis technology. Development directions video analytics

Video analytics - a system logic system based primarily on video analysis, which allows to highlight the most important points in the behavior of people or other controlled objects.

The basic principles laid out the basis of analytical algorithms:

1. A person cannot cover all the information.

2. A person will never be able to provide all the problematic situations.

3. A person will still be mistaken.

It is necessary to clearly distinguish that speciallylast video analysis does not differ ondetector objects how it is done from the overwhelming number of firms, but only usesObject. Detector as composite, and, not the most significant element, which is very much in the system.

The highest degree of practicality is built on video semant.

Video Analytics "Attention!" Built by self-learning architecture, which, based on previous statistics, determine what is new, unusual, special, unusual in the actions of controlled objects.

As a rule, all criminal phenomena are performed by non-standard way, because Require special movements, unusual movement trajectories, specific sequences. They are most often accompanied by psycho-emotional excitement, which makes it make non-standard actions. All this, as well as any new changes in the frame, finds video analysis "Attention!".

"Attention!" It is required not only to search for crime, but also allows you to find other important points in the vital activity of the enterprise, at home or street territory. Among other things, the video analytics makes it possible to very quickly see large recording volumes, highlighting only worthy of attention. Hundreds of hours are easily fitted in a few minutes of analytical frames.

Video analytics in car traffic control

Video analytics occupies a worthy place and in controlling the automotive movement, detecting accidents, violations of traffic rules, protection and search for vehicles.

Video analytics "Attention!" - It's just convenience, not a panacea from all troubles. Instead of constant and every second monitoring, it offers only occasionally pay attention to the specified moments, which, moreover, go sequentially on one monitor, and only on its 1/10 part. And, moreover, do not disappear from the screen for a long time, giving the opportunity to distract, go to the toilet or watch the beautiful goal of the football match.

This is an effective tool to combat the problems of the human factor. Last proposal should be understood literally, we level the human factor, and not create miracles of artificial intelligence. Fromlighting video semantics from classical video analytics: or.

What is video surveillance actually?

Often there is a substitution of concepts: video surveillance, alarm, protection ... Different cleansings are trying to replace them with video analytics. It was not even not yet introduced into the official dictionary. This word is not yet in other languages \u200b\u200bof the world, the technology still is not officially recognized by anyone, but we already want to replace all the technical means of security. And the problem is not as technology, but in the sense of general. Why remove, cancel, replace video surveillance? It must be improved, and not convert to smoke sensors, motion sensors, activity sensors and other things that are not characteristic of video surveillance. In addition, such sensors, which have long existed, are an order of magnitude less camcorders with video channels, and they can work in complete darkness.

What is actually video surveillance? It is a person's eyes at a distance. And do not let dust in them. The main thing in the process of video surveillance is a person. If we throw it out, then there is no video surveillance. Video surveillance is the same as a person is in a place where the camera is standing, and sees everything that is happening. Let drover, but sees. Considering his selectivity, he does not respond to interference type of swinging branches, birds, etc., and also capable of evaluating the adequacy of passing people on the subject (even if not always).

So let's leave these features for video surveillance, we will not replace them with anything, just make a person can comfortably feel its simultaneous finding at once in hundreds of places of a large number of camcorders. In addition, he could watch TV or even sleep if he really wants, and in general, as little as possible experience discomfort. We still will not be able to break the physiology of a person, our task is to adapt to it, ensure the safety of the object in the conditions of attention that Mr. person is ready to pay. Accordingly, it makes no sense to drive an endless stream of video channels, messages, warnings - no one will perceive them, simply because it is tedious. The task of video analytics is to find a comfortable connection of a video surveillance system with a person.

Video Analytics - This is a kind of air conditioner for the operator's brains, do not need to be confused with the brains themselves.

We are not struggling with criminals, everyone has already come up with them. To see everything around, there is a video surveillance. To protect the buildings, there is a security alarm. To counteract the attack, there are guards and police. We are struggling with the carelessness of the operator, with the host of the owner, with the drowsiness of the guard, ... - We are fighting with a human factor!

Hello everyone!

My name is Zhenya Zaremba. A couple of months ago I wrote an article about promoting video on YouTube. Then I got a lot of questions and as a result I decided to write an advanced guide on the analyst video.

In this material we will talk about YouTube Analytics, the benefits of integrating from Google Analytics, as well as about additional data that can be obtained by correctly configuring Google Tag Manager.

YouTube is the third site attendance in the world. However, recently more and more people use it as a search engine. Now he is the second largest world search engine. In some case niches, organic traffic grows up to 70% per year. And it is not surprising, because video content is informative than text.

Therefore, the competition grows pretty quickly. Now promoting the channel without creating a marketing plan and tight work with analytics is much more complicated than a couple of years ago.

In this article we will talk to the use of analytics:
What can be analyzed in Youtube Analytics, and what is impossible?
Why do you need integration with Google Analytics?
What additional data can we track by correctly configuring Google Tag Manager?
How can additional analyst add-in increase behavioral factors and help SEO?

YouTube Analytics.

YouTube Analytics is the most important tool for analyzing the video. His goal is to track the effectiveness of individual video and channel as a whole. It contains a huge data reservoir (traffic sources, browsing devices, demography, etc.), the analysis of which will not be difficult. Below, I will share with you some features that you need to pay attention when analyzing statistics, as well as tricks that allow you to improve the indicators of any video.

Audience Holding (Audience Retention)

In the video there should be no sharp drops of absolute retention by more than 30% for 15-25 seconds (especially in the first 15 seconds). If you see graphs like what is shown below, in your statistics - change the beginning. Perhaps the video is too long, or something annoying users. And maybe just miniature is irrelevant and misleading. If the audience hold schedule contains such sharp failures - it is necessary to understand.

Carefully analyze a sharp growth or drop in hold at certain points of the video (visually seen on the chart below). Sharp growth usually means that the material is interesting and like the audience. But remember that this is not always the case. Perhaps in this place, on the contrary, there is not enough information or there is an error that is quoted.

Often in the rollers come across moments on which people fall off, but not to use them is impossible. In such cases, put an annotation with information that something interesting or useful will soon be. Part of people will not leave, hold slightly improved.

Subscribers (subscribers)

An important metric is satisfied, which directly and indirectly affects a lot. There is a direct influence - the number of subscribers is one of the ranking factors (according to my comments already quite insignificant). There is an indirect influence - when people see a channel with a large number of subscribers, they are usually more loyal to it. Such an audience slightly increases the hold, more often lying, has the above chance to turn into subscribers.

Select the best videos that bring the most subscribers, add annotations and cards with a proposal to subscribe - the exhaust will be even higher.

Important:do not forget to add an end to the channel and add to the channel? sub_confirmation \u003d 1 (for example, for tanks: https://www.youtube.com/user/worldoftanks?sub_confirmation\u003d1). This link will be redirected to the subscription window - the conversion will increase.

Likes, Comments, Dyslaika, Sharing

Now these indicators are important not as a couple of years ago, but still it is impossible to ignore them. In addition, they have an indirect influence - you yourself are unlikely to watch a long roller on an allegedly interesting topic, but with a bunch of dysletes.

Traffic Sources (Traffic Sources)

When first traffic appears on the channel, it is very important to understand where it is from, and what external and internal channels work. I consider this metric important to increase traffic, because it is she showing what your video willingly embed other sites that are moving well by keywords, which more often fall on the main page, which are vials, etc.

You can learn more about the main indicators from my articles.

YouTube + Google Tag Manager

With the development of Google Tag Manager, we can easily track user interaction with video content on the site. Video view statistics on the resource will look like this:

Why and who can it be useful?
Many bloggers and owners of sites to raise behavioral factors embed video in the record. People watch videos and thus spend more time on the site. Properly configured GTM helps to understand what type of video people are inscribing to the end. This allows you to increase the time spent on the site.
For services, online stores or Landing GTM makes it possible to more efficiently collect remarketing lists. People who looked at the video are more likely to buy goods (or another necessary action will be performed).
Website owners who independently make video, with GTM can better understand their audience.

How to configure Google Tag Manager?

In fact, the setting should not take more than 10 minutes. Useful instructions for advanced users are in an English-language blog Optimizesmart.com
In this guide below, I painted everything in more detail so that even those who did not work with GTM understood how to install and configure.

Important 1: We will track all the videos that are inserted to the site via iframe (standard way to embed video on the site).

IMPORTANT 2:All screenshots are made with the latest version of GTM 2.0 (relevant at the time of writing the article).

1) We register / log in in GTM: tagmanager.google.com, place the code on the site, add a new tag to communicate with the Google Analytics account (if it is still not done).

2) Create a variable YouTube Is Present. Variable - own JavaScript code. Insert the code that is given below. He checks if there is a video on the page.
1 // Return "True" if there is at least one youtube video on the
2 FUNCTION () (
3 for (var e \u003d document.getelementsbytagname ("iframe"), x \u003d e.length; x--;)
4 if (/youtube.com Еembed/.test ([[x[.src)) Return True;
5 RETURN FALSE;
6 }

3) Create a Youtube Present trigger. Event selection - View page, Type of trigger "Model Dom is ready." The condition of activation - the previously created variable "YouTube Is Present" is "True".

The trigger will also turn on if the video is present on the page.

4) Now you need to create a tag and insert the script itself, which will track the video viewing percentage and give information to Google Analytics, and also conveniently display headlines.
The script itself is at this link.
Create a "YouTube Listener" tag, select the user tag "HTML" and insert the script code.

Activation condition - the previously created trigger "YouTube Present".

5) In order to transfer all the information, you need to create another 3 variables: Event Action, Event Category, Event Label. Type - variable data level.
In the "Name of the data level name" field, you are prescribed by "EventAction", "EventCategory", "EventLabel". Data level version - version 2.

You also need to create a custom trigger to send all data to Google Analytics. Event selection is a user event. In terms of activation in the event name, we write "YouTube" handles.

6) In order to collect all the data and send them to Google Analytics, create another tag "UA YouTube Event". Product selection - Google Analytics, choosing a type of tag - Universal Analytics.

Now about tag settings. In the identifier we put our identifier Universal Analytics, tracking type - event. For the category, select - Event Category, for Action - Event Action, for a shortcut - Event Label. Activation condition - YouTube Event (trigger created at the fifth step).

In general, such a picture should turn out:

This tag will send all the interactions with YouTube-video in Google Analytics.

7) In order to check the work, in the upper right corner, click on the arrow about publishing and then select "Preview and Debugging".

Now go to the site page where youtube video is inserted, click on playback and then stop. You must activate all 3 tags.

If everything is activated, then return to Google TM and click "Publish".
After that, you can play the video and stop. All data must appear in the "Events" section in the GA in the "Real-Time" tab.

If suddenly problems arise somewhere, or something does not work, write in the comments, I will gladly help.

YouTube Analytics + Google Analytics

YouTube Analytics gives many information to analyze the video. But if you want to analyze the channel, then the integration with GA will help get additional information.

To associate two analysts follow the instructions:
1) Create a new resource for a YouTube channel on Google Analytics and copy the tracking identifier.

GA will be the statistics on this urla and in all categories and fids containing this ul (for example, www.youtube.com/user/worldoftanks/videos. , www.youtube.com/user/worldoftanks/playlists etc.). There will also be information on the main page of the channel, if you do not use a simple and memorable URL in the settings (for us it is www.youtube.com/channel/ucvnah-s-sbyndtg9chbxloa.), and for all derivatives with him.

But here there will be no information on the videos. If with the main, in the playlist or somewhere else you click on the video view, GA does not fix it.

Now that we dealt with the GA and YouTube Communications Principle, let's see what additional information we can receive:

Evaluation of advertising campaigns. Integration is required if you buy an advertisement to the YouTube Channel Main Page. YouTube Analytics does not allow its effectiveness to assess. But in GA you can see how long people spent on the site from this advertising source, their failures, etc.
Tracking and analysis of transitions. Many know that if you add an URL to the URL? Sub_confirmation \u003d 1, then you will be thrown straight to the subscription page. For example, for us it is: www.youtube.com/user/worldoftanks?sub_confirmation\u003d1
GA shows the number of clicks on this URL. These data and number of subscribers in YouTube Analytics can be understood by the behavior of your users. If the ratio of subscribers and pressures is rather low, then something makes them not subscribe. Perhaps you need to ask for annotations to log in in the post office. Perhaps you need to write, what it is for free. For each channel, everything is individually.
Statistics for specific pages. Ga shows the number of transitions to each page. For example, you can measure the conversion of sending letters to your mail from the page "On Channel". If you sell ads, and the "Channels" page accounts for many visits, you can estimate the cost of conversion.

Often, competent work with analytics may be much more profitable than the spending of the budget to attract traffic. If any questions or comments arise, ask, - with joy to everything I will answer!

P.S. We recently launched the World of Video project. In this blog we share professional secrets and consider interesting cases of other companies. If you want to know everything about video recordings and promotion on YouTube - Join now!

YouTube analyst collected graphs and reports that help track the effectiveness of their rollers and the channel as a whole. In various reports (for example, "viewing time", "traffic sources", "demographic data") contains a huge amount of data.

Where is the section "YouTube Analytics"

To open YouTube Analytics Reports, go to of this link Or follow these steps:

View data on YouTube Analytics

Below you will find basic information on how to view and understand different types of data in Youtube analytics reports.

On the computer

Data filtering

At the top of many reports are filters that simplify the search for the necessary information. Data can be filtered by:

• content;
• device type;
• location;
• temporary range;
• type of content ("video" or "playlists");
• user status;
• type of playback (broadcast or video on request), if possible;
• youtube product (if possible);
• content language.

Linear diagram The chart "Multiple lines"

In a diagram of several lines, you can study the dynamics of views of the rollers and channels, and also learn, viewers from which regions your channel is often watching others. At the same time, you can compare up to 25 indicators.

By default, five upper positions are selected represented by lines of different colors. However, you can choose to view any content you are interested in.

In addition, the selected positions can be compared with the final value. To do this, select the checkbox in the field Total data in the upper right corner.

Note. In such a diagram, it is impossible to add other indicators.

Combined histogram

The diagram (combined histogram) shows how the selected data is associated with the final values. This makes it easy to compare efficiency and determine the trends.

By default, five indicators with the highest values \u200b\u200bare displayed on the histogram. At the same time, you can compare up to 25 indicators.

Circular diagram

A circular diagram can withdraw up to 25 indicators. Mouse over the sector to see what it matches.

Note. In this diagram, you cannot see the time speaker and compare a separate indicator with the final data. To do this, use a multi-diagram or a combined histogram.

bar graph

On the histogram, the data is presented in the form of horizontal strips, the length of which is proportional to the value of the indicator. You can not see the time speaker on this diagram. To do this, use a linear diagram.

Note. This diagram also cannot compare a separate indicator with the final data.

• How to build a promotion strategy if specific measurable targets are delivered?
• How to objectively assess the quality of the content when the competitor analysis is not carried out?
• How to analyze advertising efficiency without dynamics by key indicators?

Introduction: Quality Indicators Video Contest and Promotion Performance on YouTube

Keep in mind: It is impossible to navigate only for one well-known and popular figure. Such complex processes as business promotion, channel monetization, video ranking depend on a variety of factors. It is important to look in dynamics and, if possible, in comparison with competitors for the entire metric complex.

Number of views and view time

Previously, the views of a specific video / General viewing of the channel were an indicator of success: everyone tried to get them in any way, including cheating. Now to do this not only harmful, but also meaningless. Rights the ball view and involvement, and not the number of viewed video.

That is, it does not matter how many times they watched the video - it is important how long it was done. For example, 1 view for a duration of 10 minutes will be more valuable for the platform than 10 views of 30 seconds.

Viewing time - one of the main ranking factors, this is written in the certificate "YouTube"

True, often between these indicators a good correlation, this is noticeable in the Youtube Analytics reports (more on the instrument in the next section).

Subscribers, Unique Spectators, Coverage

The normal development of the channel is accompanied by a uniform growth of subscribers. Sharp jumps up can talk about successful advertising / piRs or cheek, and an unsubsion wave - about problems with a reputation, output of poor quality content.

At the same time, the number of subscribers is almost always different from the number of spectators. Part of the Follovover will not notice your new video, but they will attract a completely new audience: from recommendations, search and external resources.

In addition to unique spectators and subscribers, it is also helpful to look at the coverage (total remedies) and CTR icons (conversion from displaying).

The more the numbers, the better:

• The growth of subscribers suggests that you produce high-quality content.
• The number of viewers shows how many people look at your video.
• Coverage shows how many times your rollers have shown in the search, in recommendations, in tapes.

Geography and age of the audience

It is important not only as looking, but who looks. Advertisers are ready to pay more for watching from Moscow than for watching from regions. On the same principle - European users or the US are more expensive than the CIS audience.

Involvement (Likes / Dyslike, Comments, Shar)

Involvement (ER) shows how viewers react to video. According to backlinko research, social reactions - likes, shares, comments - have a positive effect on the rollers rating.

High natural involvement is a powerful signal for business representatives and bloggers who want to buy direct advertising on the canal.

By the way, Dizloike is not bad, the same involvement. This is a good sign for YouTube, that the video is not indifferent to the audience, causes emotions. You can go to the "Trends" and find that the "trucks" of dysletes do not interfere with the rollers.

An example of a video with a large number of dislikes, which, despite this, got into the trends "YouTuba"

The number of video and the regularity of their output

The number of video, frequency and regularity of their publication is indirect, but a significant indicator.

First, without a sufficient number of rollers, it is hardly possible to perform the conditions for the monetization of the channel / participation in the advertising exchange or advertising network. Secondly, the subscribers will not be content with what is - they always want something new. Thirdly, abandoned or from time to time, the coming platform will not attract serious advertisers.

It is still important to understand which rollers to publish. If you initially chose one topic, work on it further. And if you first post reviews, then "conversational" videos, then clips, lose ER. Your audience will watch only what is interesting for her, that is, a small part of the rollers. Or in general will leave on the channels that illuminate one topic.

Internal instruments - for a solid analysis of its Youtube Channel

Third-party tools and services can be more convenient, but cannot be neglected with internal instruments. Only they (absolutely free) will give detailed audience statistics, traffic sources, viewing time, etc.

YouTube Analytics.

The tasks that Clever solves:

• Analytics of tags and their ratings.
• Assessment of video positions in the search "YouTube".
• Collection of semantics (on "Yandex", YouTube, Google Trends).
• Assessment of the involvement (husky, comments, solutions in social networks).

Another plugin helps to compile descriptions for video (insert timecodes, generate tags), add tips and annotations by templates, etc.

TubeBuddy.

TubeBuddy is a plugin to optimize its channels and analyzing other people, has a functionality similar to VIDIQ. Works with Chrome and Firefox.

Tool Features:

• Issuance of statistics on Likes / Dyslaika, comments, watching videos and its mentions in some social networks.
• Definition of views, subscribers and quantities of video on the channel.
• Express audit of the video video from the point of view of SEO.

Also, TubeBuddy has auxiliary tools to compare their channel / video with strangers, selection and analysis of keywords and tags, extended embedding. If this is not enough, you need more - then you can buy a paid rate from 9 dollars a month, it will open access to additional functions - update video on schedule, publishing on Facebook, mass update of playlists, A / B tests and others.

Powerful services for detailed analytics of several social media

If a business representative, a marketer or blogger works at once with several platforms - perhaps more convenient and easier to do this through specialized SMM services. They allow in one window to collect statistics and analyze competitors from all sites: YouTube, social networks / messengers. There are often connected to auto accessories.

EpicStars.

Capabilities:

• Statistics on subscribers, involvement, the average number of views, the number of video.
• The issuance of reliable data on demographics and geography of the audience (information is loaded directly from the web analytics system, such as Youtube Analytics when connecting to a blogger of your channel or other platform).
• Showing the cost of advertising, reviews of advertisers, content examples.
• Safe deal.

LiveDune

LiveDune is the Russian Youtube analytics service, social network and finding leaders of opinions. In addition to YouTube, it works with VK, Instagram, Twitter, OK, Facebook. Without registration, you can see the top 100 channels on YouTube with the number of follovers and the total number of views. After registration, more detailed statistics are available.

Functionality:

• Statistics YouTube by audience (geography, sex, age), the dynamics of involvement (Likes / Dyslaike, comments), views.
• Collection and unloading comments to accounts / communities.
• Tracking advertising campaigns of competitors, checking bloggers for cheating and others.

The service subscription costs from 300 to 9500 rubles per month.

Fanpage Karma.

Fanpage Karma is a foreign service that from a simple Facebook page analyzer has grown into a multifunctional SMM platform. Now it works with Google+, Pinterest, Twitter, Instagram, YouTube.

What can Fanpage Karma:

• Define the best types and content formats, optimal time to publish.
• Evaluate KPI Business Accounts (subscribers, frequency of answers, involvement, etc.).
• Compare unlimited number of pages, identify trends.

Tariff with support for Yutub-Analytics costs from $ 150 per month.

Jagajam

Jagajam - Russian service for analysting social networks, like LiveDune is focused on brands. Collects data with "VKontakte", "Facebook", "Instagram", "Odnoklassniki", "Twitter", "YouTube", "Pinterstore".

Capabilities:

• Reporting on the dynamics of subscribers, involvement, the popularity of content, coverage.
• Evaluation of the effectiveness and quality of communication with the audience of social networks.
• Retrospective indicators - for compiling SMM strategy and competitive analysis.
• Search for optimal time to publish, export reports, etc.

The minimum rate is 4900 rubles per month.

Popsters.

Popsters - Russian service for analyzing 13 social networks and platforms. Works with YouTube, Tiktok, Facebook, Instagram, Telegram, Odnoklassniki and other playgrounds.

To view statistics in the service you need to register. And then specify the URL of the right channel. The system will show:

• Information about the channel is the total number of likes, dysletes, views, comments, subscribers, percentage of involvement.
• Detailed data on each video is the number of views, likes, dysletes, comments, percentage ER.
• General data on the channel in the form of graphs - activity of the week of week, time of day, the growth of subscribers and so on.
• Rating video on the channel for Likes, Dizelike, comments, views, ER, ErView and in chronological order.

Ratings can be filtered by the presence of text in the description, links, photos and other characteristics. And any schedule from the general data on the channel is closer, simply by clicking on it. The report can be downloaded in XLSX, PPTX and PDF formats.

The service costs from 399 rubles per month depending on the tariff. There is a free trial period of 7 days - you can upload up to 10 channels in one social network and download the result in XLSX format.

So the result of the channel analysis in Popsters looks like

Ratings and catalogs of YouTube Channels - to search and evaluate tops and middle peasants

To make a newcomer on YouTube constantly develop, it is useful to navigate on more successful - middling and tops. To follow the best in your topics, as well as understand how much it can be earned in their place - rating services or Yutub-channel directories will help. A large business aimed at image advertising can also use catalogs for pre-selection of advertising platforms. And to assess how much it will have to pay for advertising integration.

SocialBlade.

SocialBlade is a foreign service, in which 24, 5 million YouTube Channels. He also collects data on Facebook, Twitter, Twitch, Instagram.

To view YouTube statistics, it is not even necessary to register - just enter the name of the channel or the URL in the field on the main one.

Statistics from SocialBlade includes:

• Dynamics of subscribers, viewing, approximate channel earnings (meant income from Google Adsense).
• Valuation of the channel on the platform's own indicators (Subscriber Rank, Video View Rank, Social Blade Rank, Total Grade).
• The number of published video, country and channel themes.

You can learn statistics in retrospect for 2 years.

Whatstat.

Whatstat is a Russian rating service similar to SocialBlade. In the database about 7,500 YouTube Channels. More Whatstat collects data from Twitch.

Using YouTube Channels You can find the following statistics:

• Subscribers, views, number of video.
• Registration date, settlement income.
• Category.

Data retrospective - 3 months. Unlike SocialBlade, the ratings of 100/250/500 top channels in Russia are represented, as well as the breakdown of sites on topics (education, music, etc.).

But for the selection, including medium and small channels, obtain more detailed statistics on sites, safe cooperation - more approached the exchange. One of them - . In the base of the platform of 11,800 YouTube-channels with a total coverage of 500 million shows. To analyze competitors or find a blogger for advertising integration, you just need to register. No subscriptions and long-term moderation. You can quickly find suitable channels with filters, view statistics, content examples and advertising integrations.

YouTube Channel Catalog on EpicStars - with statistics and filters

Briefly about the main thing

• Viewing time is more important than the number of views; In addition to subscribers, you need to look at the coverage; It is important to take into account the involvement and characteristics of the audience; It will not hurt to look at the number of content and the regularity of its publication.
• You can not neglect when analyzing your own YouTube-channels internal instrument - creative studio (YouTube Analytics). Additionally, you can connect Google Analytics: to collect semantics from searching on the canal, studying attendance of individual pages, counting the conversion in the form of a subscription.
• For the express audit of its video blocks and convenient competitive analysis, extensions are well suited: VIDIQ, Clever, TubeBuddy. Most of their capabilities are free.
• If, in addition to YouTube-channels, promotion is underway on social networks and messengers - it is worth considering multifunctional SMM services: for example, LiveDune, Fanpage Karma or Jagajam. True, they are paid and notable, in contrast to the platform of working with bloggers. It is easy to find competitors for analyzing and partners for advertising, as there are about 40,000 playgrounds in the database.
• To find the platforms for advertising, analyze competitors from "middling" and "tops" - rating services are well suited: Foreign SocialBlade, Russian Whatstat. Their ratings and catalogs of YouTube-channels are available for free and without registration.
• If the business is looking for on Youtube mainly "newcomers" and "middle peasants", aims to Lida and is ready to work only on a safe deal - the optimal option will be the stock exchange. As a rule, they give more statistics than rating and SMM services. Search for advertising or competitive analysis on available immediately after registration: no paid entry or long-term consideration of the application.

This is all about how and where to see the statistics of the canal, visa views, subscriptions and unsubsions on YouTube and why should it be done. Successes!

MarketsandMarkets: Forecasts for the development of the 2017-2022 video market

The market of video analytics will grow from $ 2.61 billion in 2017 up to 11.17 billion US dollars by 2022, with aggregate annual growth rates 33.7%. According to experts, key factors affecting the video analytics market are: high demand for effective video surveillance and public investment in new technologies to increase public security infrastructure, and, consequently, the demand for effective algorithms for processing a growing data array.

Face recognition promotes the growth of the video analytics marketThanks to an increase in the recognition of this technology as one of the most advanced security tools for investigating crimes and law enforcement agencies around the world. Video analytics based on is a powerful application that can be easily deployed to improve the security system.

In addition, video analytics are increasingly used for security applications, for example, in retail, where persons recognizing are used to identify regular customers and provide them with a preferential regime, which leads to a high level of loyalty.

Experts predict that the most efficient business model will be the connection of video analytics on demand.

Concerning geographic segmentationThe leader is the region of North America, but experts predict active growth for the Asia-Pacific region at the expense of initiatives.

The main suppliers of video analytics Experts call: Cisco Systems (USA), Honeywell International Inc. (USA), IBM Corporation (USA), Axis Communication (USA), Agent Video Intelligent (USA), Allgovision Technologies Pvt. (India), Avigilon Corporation (Australia), Aventura Technologies Inc. (USA), Genetec Inc. (Canada), I2V System Private Ltd. (India), Intellivision Technologies (USA), Intuvision (USA), Puretech Systems Inc (USA) and Qognify (USA).

Technology analytics video

Influence of video quality on analyst capabilities

With the increasing resolution of surveillance cameras, the possibilities and functionality of video analytics are expanded. Companies offering analytical solutions for video are mainly based on modern models of megapixel video cameras. However, even private companies do not always have a sufficient budget for the operational upgrade system. As for government projects, in addition to allocating funds, bureaucratic barriers from prescriptions and approvals should be overcome.

Therefore, some manufacturers are developing video analysis software even not very good quality.

"Our algorithms work even with a video stream, which has a low frame rate or low resolution, which is traditionally for fragments that are most often used in criminal investigations. We provide a full package of reporting documentation, including annotation, editors, explanation and ricering", "said Sara Doyle, managing director Kinesense.

Using video analytics based on cloud platforms

At the same time, the search for alarm event is more often carried out by archive than real-time.

At the same time, from an algorithmic point of view, the analysis of the video archive is easier than the analysis of the situation in real time. When something happened, the signs of the event whose record needs to be found is already known. For example, it may be a description of eyewitnesses, a photorobot of a suspected or car number. Therefore, it is not necessary to configure detectors in advance to unknown disturbing situations. It is enough to analyze the video at the time of recording, allocate raw data from it, for which you can search, and save them. These data include biometric characteristics of persons recognized car numbers and metadata describing the movement of objects in the frame, their coordinates at different times, sizes, color.
The more information is highlighted from the video stream when recording, the more opportunities for the search will be in the future.
Fragment of the TK :.

Video surveillance as a service allows you to use a new business model Analytics: one-time video study for any events detection. The customer loads the video archive to the cloud server, where the supplier's tools are being searched for and analyzing events, and a report is formed.

Automatic license plate recognition (ALPR)

Automatic license plate recognition or AUTOMATIC LICENSE Plate Recognition (ALPR) - function of video analytics, ensuring the convenience of managing traffic flow and parking service. For example, Alpr allows you to track the amount of empty places in the parking lot, which is cost-effective as the use of ultrasonic and magnetic sensors.

In addition, automatic number recognition can be used when integrating with payment systems: Parking time is fixed by ALPR; The write-off of cash payments occurs in automatic mode from the attached electronic wallet replenished by the user.

Another function that increases the convenience of operation and response speed is the ability to pre-register at the event: the system analyzes the information about the number of the drivening machine, and, if it is in the database, the barrier immediately opens.

Video analytics using artificial intelligence

Deep learning mechanisms based on artificial intelligence make it possible to improve video analysis mechanisms by turning from the analysis of events that have already happened to their prevention.

The development of video analysis algorithms remains one of the main trends in video surveillance for many years. And there are considerable successes, especially in highly specialized areas, such as face recognition and car numbers. Thanks to the use of neural network and machine learning, the computer is almost not inferior to a person when solving these tasks, and in certain cases exceeds it. But in solving nonspecific tasks, the computer is still far from the computer. It has not yet been learned to securely detect the inadequate or potentially dangerous behavior of the video surveillance system. Of course, neural networks and here look a promising, but before the practical implementation of the "system that evaluates the situation as a person" is to go through a big way.
Fragment of the TK: Search in video archives will make video surveillance much more efficient.

Persons recognition analytics

Panasonic has introduced new I-Pro SmartHD video surveillance cameras with advanced business analytics features. Analytical recognition platform for use in the Software WV-ASM200 and WV-ASC970 / WV-ASM970 not only allows to recognize persons in real time, but also to keep the statistics in the field of view of the camera, taking into account their sex and age, which are also Recognized by the system.

In case of searching for persons on the database, the result can be presented in chronological order, which allows you to analyze the movement of people.

As a rule, a video surveillance system that supports analytics of individual recognition, is built on chambers capable of adapting to the ever-changing environmental conditions: rain, snow, fog, change of light conditions - without prejudice to the quality of face recognition. In addition, the camera's software standard includes features such as automatic tracking and detection of scenes: cameras can detect anomalous situations and analyze suspicious movement without operator control and immediately warn the control center.

All devices can be remotely monitored through smartphones or tablets using a special Panasonic application.

Articles

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• Imou - a new brand of smart video surveillance
  

  Slogan new brand: "Imou - live with mind!", What is reflected in the concept of a simple installation, as well as the presence of basic functions of video analytics

• Recognition of persons in the video surveillance system: why and how it works
  

  There are two main ways to implement recognition of persons in video surveillance. And each of them has its advantages and disadvantages.

• Think of value, not megapixels: how to sell video surveillance HD cameras
  

  Higher permission in itself, of course, is fine, but truly for integrators and users of security systems, it is important that when implementing it allows you to provide a number of useful and interesting functions.

• Axis network technologies for observation and control
  

  The AXIS comprehensive system covers all key aspects of the safety of an industrial enterprise: protection against invasion, ensuring the effectiveness of production processes, compliance with safety and labor protection.

• Surveillance System for Building Store based on Synology
  

  After these recurring theft, building materials store decided to look for an economical, centralized and flexible security solution.

• High Speeds and Security: Bosch Company Equides Misano Racing Trail in Italy
  

  The international autodrome Mizano was opened in 1972 next to the town of Misano-Adriatico in the north of Italy and became one of the most famous racing trails for motorcycle races.

• What you need to know about video analytics before its introduction
  

  If the video analytics system can work on the camera, most likely, high-quality cameras will be required, since these chambers are equipped with the most powerful processors.

• Behavioral analytics in video surveillance
  

  Artificial intelligence technologies made it possible to solve extremely complex tasks. One of these tasks is the analysis of the behavior of people in the image obtained using the video surveillance camera. This new type of video analytics can be applied with high efficiency in the field of public safety and the commercial sector.

• Axis Perimeter Defender- scalable perimeter protection
  

  AXIS has developed a highly reliable scalable perimeter protection tool - Axis Perimeter Defender. The video analytics app in combination with AXIS network cameras allows you to create a highly efficient system to automatically detect people and vehicles.

• New era of intellectual video surveillance and safety
  

  With the advent of IP cameras and technologies with cloud computing, the video surveillance industry has changed rapidly. And yet potential opportunities even more.

• Analytical features of video recorders in analog video surveillance systems
  

  If the objectives and tasks of the video surveillance system are understandable, then the correct
  The equipment selection will significantly expand its capabilities.
  In particular, we are talking about the analytical functionality of professional
  DVR.

• Pelco opens a new ERU of intelligent video surveillance and safety thanks to the IBM technological alliance
  

  When it comes to tools and video surveillance services, it is found that the industry is still hard to try what it is possible to realize these days. This does not mean that there was no progress that ensures the appearance of innovative cameras, IP video signal transmission technologies, monitoring and detection systems, but now we can already say that the next important stage of development is already on the horizon.

• Telephone video analytics
  

  The thermal imaging video analytics helps the operator react effectively at the threat, providing the necessary information at the right time. But this is subject to the competent setting of the thermal imager.

• Intelligent Function Counting Visitors to optimize video surveillance systems in stores
  

  Axis video surveillance systems with support for the counting function of people provide effective collection and analysis of customer data.

• Trust in video analytics is restored, and the demand for these technologies is growing
  

  After not a completely successful start, thanks to improvements and more modern applications, confidence in video analytics is restored and an increase in demand for these technologies is observed. When it comes to new achievements in the field of video analytics, everyone is not just a description of the technology, but how they have changed, as well as their application in innovative applications.

• IP video surveillance and analytics
  

  In essence, such a panel is not just a device for initiating a call as part of the intercom system, and a full-fledged IP camera as an additional means of monitoring and video recording to obtain follow-up analytics and statistics.

• Is the video analytics today?
  

  Since its first appearance of the "intellectual" video analysis system, they survived the stages of premature false blooms in terms of the reasonable implementation of these solutions as a reliable and cost-effective addition to the traditional elements of the Observation TV System. Despite the fact that the video analytics predicted a promising future, the expected ubiquitous implementation did not occur in a number of objective reasons.

• Integration in security systems and place in them
  

  Whether the dominant area of \u200b\u200baccess control systems (SKUD) will change in integrated protection systems (ISO), will the real IP technologies in ISO, and not just using Ethernet networks, as communication channels instead of exchanging data on RS 232 or RS 485. What are open protocols, and how to live to them?

news

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A conference was held in Moscow on the emergence of a new brand. At the opening ceremony, CEO Dahua Technology Rus Zhao Shenbostressed: "Imou is an IoT ecosystem that combines the cloud solution, Smart devices and intelligent technologies. The ideology of the trademark demonstrates how high-quality video surveillance and advanced technologies ensure the safety of home and business. ".




Traditional airport video surveillance systems contain a large number of camcorders, monitoring staff is quite large. Maintenance of such systems requires a large human resource, which means that they extremely roads during operation.




Company Axis Communications. expanded the production line at the factory Jabil In Tver, one of the AXIS Production Partners in Europe, due to the high demand for the company's products. The model range presented on Russian production was replenished with cameras with chip new generationArtpec-7., with elements of artificial intelligence. At the moment, 16 models of the most popular at the Russian chambers market are produced at the own production of AXIS. Thus, their number increased by 60% compared with 2016, when the company launched a local manufacturing line in Russia.

Company Dahua Technology.The leading global provider of solutions and services for intelligent IoT-oriented video presented NVR 4.0 with a new user interface and a new interface that simplifies users. New NVR 4.0. Supports the main models of Dahua DVR, including NVR2000-4KS2, NVR4000-4KS2, NVR5000-4KS2, NVR4000-I, as well as NVR5000-I.

Company Axis Communications, The world leader in the field of network video surveillance, presented a number of high-tech security solutions within AXIS Affilience 2019which was held on October 22, 2019 in Moscow. In the event the main topics of which becameboth cybersecurity, video analytics, specialized solutions for retailers, transport and critical infrastructure, participated industry experts, AXIS specialists, as well as partners and customers of the company.




IDIS., the largest in South Korea manufacturer of comprehensive video surveillance systems, invites you to participate in the short stream on the dedicated iDIS Deep Learning Analytics Video Analytics and Examples of Practical Cases.




Company Dahua Technology, leading in the world supplier SMART IOT solutions and services, released IVSS 2.0 (IVSS7000-I)updated series. dVR With the latest artificial intelligence algorithms with deep learning. This series opens up new features for SMART security solutions.




Axis Communications. announced the release of economical and high Performative Network PTZ Camera AXIS P5655-E. It allows you to conduct high-quality shooting in four scooping scenarios, and also equipped aRTPEC 7 generation chip 7which increases the power of analytics and compression of the image.




October 10 in Yekaterinburg will be held multi-brand practical seminar for installers, designers, managers of security services, where representatives of the first personnel companies Proxway, Zkteco, Stelberry and Novicamtell about the newest technological achievements that can be successfully integrated into modern security systems.




In September 2019, the annual IDIS GLOBAL PARTNERS SUMMIT (GPS) Safety and video surveillance specialists in which delegates from 23 countries. GPS participants learned about the latest developments in the field AIand also got acquainted with rOADMAP IDIS for 2020.

In full voice!




AXIS 2019 Partner Day is a significant event in the field of security and video surveillance, in which leading representatives of the industry and AXIS specialists traditionally take part, as well as partners and customers of the company. The event will be held under the slogan " In full voice!"- and will consist not only from presentations. This year sets the goal of talking to participants, exchange views, consider the stories of the implementation of AXIS solutions at various facilities, tell about market trends and hear the opinion of third-party experts.




Cabinet Series IP Video Cameras IDIS.replenished with a new model in modular execution DC-V3213XJ. with a 4.0 mm lens. 2MP The camera is optimal for compact video surveillance. The camcorder is consisting from the remote miniature video module and the main unitthat are connected with a UTP cable to 30 meters long.




The latest technology biometrics in video surveillance and professional sound recording. We invite you to visit a practical seminar October 10 For installers, designers, security officers.




Meeting with the first persons of manufacturers for installers, designers, security officers.




IDIS, the largest video surveillance manufacturer in South Korea, invites you to take part in the training seminar "How to implement a project on IDIS equipment". The event will be interested in technical specialists of integrator companies, installers and assembly organizations.




IDIS, the largest in South Korea manufacturer of integrated video surveillance systems, invites you to participate in Webinar on the review of the line of panoramic IP video cameras IDIS and their practical application.




Axis Communications. expanded its portfolio of products and video surveillance solutions by releasing the line of invisible and compact cameras AXIS M42., led indicator AXIS I / O INDICATION LED, as well as axis Live Privacy Shield Technologywhich ensures the confidentiality of people by applying masks to moving objects and has no analogues on the market. In addition to retail, these decisions can be applied in health care, education, production and transport facilities.

The Axis Communications explosion-proof cameras portfolio replenished with two new models: XF Q1785 and XF Q1645.




AgencyMemoori. , consulting companies based in Stockholm and providing independent market research, business analytics and consultations on Smart Building technologies published analytical material revealing the specifics of Russiansafety, video surveillance and fire alarm systems market. We bring to your attentionview of foreign experts on the situation .




Video Management Software (VMS) plays a huge role in IP video surveillance systems, providing operators to efficient control and providing convenience.

IDIS represents a new DV-2116 video analytics device, which increases the power of video surveillance systems using accurate deep learning analytics.




IDIS introduces a new DC-S6283HRXL rotary IP video camera with a powerful 36-fold optical zoom, autofocus, Hall sensor and Lightmaster technology for optimal image quality, which allows us to consider the smallest details of objects in hundreds of meters from the video camera itself.

Company Dahua Technology.The world's leading supplier of IOT solutions based on video surveillance released a series NVR4000-I. With artificial intelligence, which included models DHI-NVR4208-8P-I, DHI-NVR4216-16P-I, DHI-NVR4216-I, DHI-NVR4416-16P-I, DHI-NVR4432-I and DHI-NVR4832-I.

From March 19 to March 22, the main sectoral event of the year was held in Moscow - the International Exhibition SECURIKA MOSCOW 2019 is the largest exhibition of technical means of protection and equipment for security and fire protection.

Company Tatris. Hanwha Techwin., presents a new high-speed turning IP camera Wisenet XNP-6550RH With 55x zoom.




Axis Communications provides automotive bandwidth systems in Russia with automatic number recognition.

Company Tatris., on the rights of the official distributor Hanwha Techwin.Represents a new network box CAMER with 32x optical magnification Wisenet XNZ-6320.

September 20, the company Bosch Security Systems. arranged a real holiday for designers and integrators Bosch Security Fest 2018, Pass held in the center of Moscow!




Bosch security systems Represents a solution In-Store AnalyticsWith the help of which retail stores will be able to receive valuable information about the movement of buyers in the store, optimizing operational activities, attract customers and increase sales.

IP Security Forum, which annually organizes ITV | Axxonsoft, notes its first anniversary - 5 years! Every year, the scale and coverage of the event grew, and this year it goes beyond Russia for the first time.




IP Security Forum, which annually organizes ITV | Axxonsoft, notes its first anniversary - 5 years! Every year, the scale and coverage of the event grew, and this year it goes beyond Russia for the first time.

Company Tatris., on the rights of the official distributor Hanwha Techwin., presents two new systems for small chains and enterprises, joint development of companies HANWHA TECHWIN and A.I Tech.




Company Dahua Technology.The world's leading video surveillance solutions officially introduced its first network video recorder based on deep learning technology, offering artificial intelligence (AI) capabilities for various applications.




Team Macroscop.* with his own stand took part in the international exhibition IFSEC International 2018which took place on June 19-21 in London, United Kingdom.

Company Tatris., on partner rights Panasonic Represents new 360-degrees Dome 5 megapixel Network chambers WV-S4150. and WV-S4550L.

Company IDIS. at the exhibition ASIS 2017. In Dallas, announced its own development in the field of machine learning and artificial intelligence IDIS Deep Learning Analytics (IDLA) And identified the prospects for deep video analytics in the industry.




Company Tatris., on the rights of the official distributor Hanwha Techwin.represents a new analog camera for internal installation Wisenet HCZ-6320Pperformed in a standard case and supporting work in two formats - AHD and CVBS. The presence of a built-in zero with a maximum increase 32x Allows you to use a novelty for video surveillance with a large space.




TD "Leader-Sat announces admission to the sale of a new IP video camera Dahua DH-IPC-HDW4231Emp-AS-0360B-S2.

The Russian developer of distributed information systems, intelligent video surveillance systems, biometric face recognition and - Intra has become the sponsor of the 8th Intelligent Video 2.0 conference on the All-Over-IP 2017 forum.

On October 5, Murat Altuyev, President ITV, will be performed on the IP Forum in St. Petersburg | Axxonsoft. in the report "AXXON NEXT - Road Map" He will tell about how the innovative video surveillance system and key technology companies will develop.




TD "Leader-Sat" reports the new features of the device of the event video monitoring of Chektvas III HD.




This fall company ITV | Axxonsoft will hold an annual IP forum for the fourth time, uniting leading manufacturers, distributors, integrators, installers and customers of security systems.





This fall company ITV | Axxonsoft will hold an annual IP forum for the fourth time, uniting leading manufacturers, distributors, integrators, installers and customers of security systems.





This fall company ITV | Axxonsoft will hold an annual IP forum for the fourth time, uniting leading manufacturers, distributors, integrators, installers and customers of security systems.

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