World social networks top 100. Detailed catalog of social networks. The principle of interaction with brands on the part of users
Everyone knows only about 2-3 of the most popular social networks. But do not forget that there are many other thematic communities on the Internet, in which people united by common interests or professional sphere are constantly active on a daily basis.
The most popular social networks in Russia: 2018
The social network is available in 90 languages or more, is highly popular among the Russian-speaking audience, and is the largest in all of Europe. The headquarters is located in St. Petersburg. VKontakte makes it possible to send messages and images, share video and audio recordings, tags, create your own groups and communities, and relax with browser games. The social network strives to remain the fastest and most modern way of communication on the Internet. It is the most popular social network in Russia (2018).
This domestic social network belongs to Mail.Ru Group and was created in March 2006. In terms of popularity this year, it ranks 3rd in Armenia, 4th in Azerbaijan and Russia, 5th in Kazakhstan, 7th in Ukraine, 27th worldwide.
According to a December 2017 poll, 19% of the domestic audience use the Odnoklassniki website almost every day or every day.
Free social network that allows you to share photos and videos. It incorporates elements of a social network. Instagram allows you to take photos and videos, use filters, share them through your account or other social networks. At the moment, both from the point of view of the user and from the point of view of promoting their services and products
A popular video hosting service in the world that hosts a lot of videos. A unique social network in which everyone can find it as well as make it their own.
It is the most famous social network in the world, which appeared on February 4, 2004. Its creator was Mark Zuckerberg with his roommates while studying at Harvard University. The first name was Thefacebook, and only university students had access to it. After that, students from Boston universities got access, then students from all American universities with an email address on.edu. Since autumn 2006, anyone can register on Facebook.
The emphasis on this social network is on personalization and ease of use. The content is divided into several categories - video and audio, chat, link, quote, photo and text. People subscribe to blogs of interest to them, the entries of which appear in the news feed. They also flag posts that they liked with the appropriate button and reblogged to their page to comment on them.
There is support for automatic export of messages to Facebook and Twitter using the RSS protocol.
Social photo hosting, whose users upload images to their respective collections, share photos with other people. Added images are called "buttons" and collections are called "boards."
Other most popular social networks in Russia
A popular portal where users create their electronic diaries, communicate with each other. There are also counters for sites.
Russian-language social site, which is a collective blog. There are elements of a news site. Habrahabr is intended for publishing analytical articles and news. Topic - Internet, business, modern information technologies. Several years ago, a number of topics were separated into separate resources.
A popular platform on which users create their blogs, communicate with people. Popular social networks in Russia include it on their list.
The largest music catalog, which creates individual and general charts for each user.
Not the most popular social networks and portals
This social network is intended for users to communicate with each other. With its help, you can find friends by interests and similar entertainment, create an individual design for a personal page, start a diary, become a member of communities or create your own by interests, communicate in blogs, share video, audio and images. About 300 thousand users have their blogs on Privet.ru.
It is a popular web service for blogging and chatting with like-minded people.
Social service of Russian information channels, which was launched in the spring of 1998. Designed for organizing and maintaining electronic mailing lists.
Specialized social networks
Business social network that brings together entrepreneurs and specialists according to certain criteria (geography, profession, industry). It appeared in the summer of 2008, and today it has about 7 million registered users. The social network is intended for discussing professional problems, searching for partners and investors, self-education and getting new ideas. In the largest communities of the network, more than 2 million people participate.
It is no secret that social networks are visited by millions of Internet users every day. They communicate with each other, upload, view videos, pictures, photos, etc. The lion's share of the activity on the World Wide Web falls precisely on these sites called social networks. But which of them is the most popular and most visited? Below is a list of the ten most popular social media sites. networks in the world.
Vine
Vine is a service and mobile application that allows you to create and publish short videos no longer than 6 seconds. The service was founded in June 2012 by Dom Hofmann, Rus Yusupov and Colin Kroll. However, prior to its official launch, Vine was acquired by Twitter, Inc. for $ 30 million. Vine debuted as a free app on January 24, 2013 and was initially only available on iOS devices. However, it later became available for Android and Windows Phone. On April 9, 2013, the app became the most downloaded free app in the App Store. At the end of June, it already had 13 million users, and about 1 million new videos began to appear on the service every day. Vine has about 42,000,000 visits every month.
Flickr
In ninth place in the ranking of the most popular social media. networks hosts Flickr - a site for posting photos and videos, as well as viewing, discussing, evaluating and archiving them. Allows you to communicate and create thematic groups. The service was launched on February 10, 2004, and in March 2005 it was bought by the American company Yahoo! As of March 2013, Flickr had 87 million registered users and over 3.5 million new images uploaded per day.
In contact with
VKontakte is a social network based in St. Petersburg and owned by the Mail.Ru Group. The project was launched on October 10, 2006. The site is available in several languages, but it is especially popular among the Russian-speaking audience. Like other social networks, VKontakte allows its users to exchange messages, images, audio, video, create groups, public pages and events, and play Flash games based on a browser. As of January 2015, the site's audience is about 71 million people a day.
Instagram is a free app for sharing photos and short videos with the ability to share them through its service to other social networks such as Facebook, Twitter, Tumblr and Flickr. Instagram was created by Kevin Systre and Mike Krieger and launched in October 2010 as a free mobile app. The service quickly gained popularity. As of April 2012, it had 100 million active users worldwide, and as of December 2014 it had 300 million.In April 2012, Instagram was acquired by Facebook for about $ 1 billion.
Tumblr
The sixth most popular social networking site in the world is Tumblr, a microblogging service that allows users to post text messages, images, videos, links, and audio to their Tumblr log. The site was founded in 2007 by David Karp. May 18, 2013 Yahoo! acquired the service for $ 1.1 billion. As of 2015, about 220 million blogs were registered on Tumblr.
Google+
Google+ is a social network developed and owned by Google Inc. The service was launched on June 28, 2011. And two weeks after its launch on July 14, 2011, Google announced that the social network Google+ has over 10 million users. As of September 17, 2012, the site's audience is 400 million users, and the active monthly audience has reached 135 million.
LinkedIn is a social network for finding and establishing business contacts. It was founded in December 2002 by Reed Hoffman and launched on May 5, 2003. The site is available in 24 world languages and has over 380 million registered users representing 150 different business sectors from 200 countries. About half of the users are from the United States, 25 million from Europe.
The third place in the list of ten most popular social networks in the world is taken by Pinterest - social. web, photo hosting allowing users to add and share images. The site was founded by Ben Silberman, Paul Saerr and Evan Sharp in March 2010. As of February 2013, Pinterest has 48.7 million users worldwide.
Twitter - social a microblock network and service allowing users to create and exchange public short messages of up to 140 characters. Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and launched in July 2006. The service quickly gained popularity around the world, with over 100 million users, who in 2012 posted about 340 million tweets per day. As of May 2015, Twitter has over 500 million registered users, of which over 302 million are active. For 2012, the company employs over 900 employees.
Facebook is the largest and most popular social network in the world and is available in over 70 languages. Owned by Facebook, Inc. headquartered in Silicon Valley, California, USA. The site was launched on February 4, 2004 by Mark Zuckerberg and his roommates and fellow students at Harvard University - Dustin Moskowitz, Eduardo Saverin, and Chris Hughes. As of July 2014, the Facebook audience was 1.32 billion users, and the average daily audience of social. the network has 968 million users (approximately every 7th person on the planet is registered with Facebook). The site is valued at about $ 100 billion, making Mark Zuckerberg the planet's youngest billionaire at 23.
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Originally developed as a mobile application for smartphones, at the moment this utility has turned into one of the largest social networks, the number of users of which has already exceeded 100 million. Resource settings help to filter images by specified parameters and accompany them with short captions. Now, with the help of this site, they not only get acquainted and upload photos, but also earn money by creating online stores and banks of paid images.
https://www.instagram.com/We present you a site designed for young and mobile, interested in contemporary music and cinema and who want to find new friends. The resource registration conditions prohibit users who are under 18 years of age from entering the system. There are no other restrictions. So come in, meet, download music and films, create groups, post news and share life hacks with 200 million Internet users who have chosen this portal as a platform for virtual meetings.
http://www.connect.uaA social network without any claims to uniqueness, made on the principle of similar resources with all the attached services: adding photos, posting videos, downloading music, creating author blogs and uniting into communities. The news feed is dominated by non-political news, and the game catalog contains a good selection of Internet toys available online. From the attractive, we note the simple functionality, from the minuses - the randomness in the placement of news messages.
http://www.privet.ru
Free all-Ukrainian student network, where, along with services that allow students from different schools to communicate, there are functions for posting school timetables and grading. Parents, by visiting their son or daughter's page, can find out how the teachers assessed the knowledge of their child this week, and teachers have the opportunity to distantly upload homework assignments. The functionality of the resource also provides for communication at the level of school collectives.
http://shodennik.ua/
A thematic resource designed for travelers. Its services allow you to mark your location on the map, communicate with other tourists and evaluate the work of the restaurants, hotels, shops and entertainment places you have visited all over the world. The authors of the resource attract new visitors with the opportunity to get access to short tips from local people that will help them find their way in a foreign city, choose a good and inexpensive hotel, cafe and nightclub.
https://en.foursquare.com/
F.Gid
The portal for fishermen, which we invite you to visit, contains information that will be of interest to lovers of quiet hunting. By registering on the site, you will become part of the community of Internet users who cannot imagine their life without a fishing rod. Here you can boast of your own catch by posting a photo report about it, learn about the best baits, get advice from experienced fishing enthusiasts, read the fisherman's encyclopedia and ask about the bite forecast in your village.
http://www.fgids.com/
Do you have a dog and would like to receive training advice from professional dog handlers and interact with animal lovers like you? A social network of dog breeders will come to your aid, which contains the most complete information about our four-legged friends, including a list of nicknames, a schedule of exhibitions, descriptions of breeds, a rating of record holders and addresses of kennels. On the stock exchange, puppies can be acquired with a little barking cute one, and in the "video" section you can upload videos about his first successes.
http://www.dogster.ru/It is a combination of a social network and a dating site. Therefore, in addition to the usual services for posting photos and videos, playing games and creating groups, here you can take a compatibility test and start your own diary, giving access to it only to a select few, vote for the best couple and get into the rating of the duets that received the most votes. The concept of a group on this site has been replaced by the name "club", and the rest of the functionality is similar to other portals of a similar format.
http://www.limpa.ruHere is a portal that combines the features of a social network and a dating site. In addition to the usual functions of finding new friends, online games, sharing music and videos, there are unique services that distinguish it from other portals. Firstly, duels are arranged here - virtual discussions of two opponents on a given topic, in which anyone can take part. Secondly, here you can take part in a club meeting. And third, you can go on a blind date.
http://www.justsay.ruOne of the largest Russian-speaking social networks, the number of registered users of which currently exceeds 200 million. Along with the traditional services for finding people, games and posting audio and video files, there are many more functions available, including transferring money between users, broadcasting live broadcasts within a group, as well as a mobile messenger application and many options with which you can promote your group and make money online.
http://www.odnoklassniki.ruIn fact, this project arose as a result of the symbiosis of two formats - a dating site and a social network. Hence the selection of resource services, which are designed so that users can communicate and find new friends. A youth audience under the age of 35, generously sharing their photos, are the main visitors of this Internet site. Portal services allow you to spend time playing online games, share posts with friends and rate photos of other users.
http://www.fotostrana.ruThis resource is a platform for communication between people with an active lifestyle. Here the most pressing issues are raised and current topics are discussed. In other words, this portal is designed for those who are interested in politics in all its manifestations. Those who take their first steps on this path will be able to learn from more experienced colleagues, and for those who already have their own experience, the site will help expand the ranks of their associates by attracting new like-minded people.
http://www.soratniki-online.ru
This site claims to be a conductor in the world of information and a platform for communicating with people who have similar interests with you. Here you can watch movies, play online games and applications, download videos from torrent trackers to your personal page, participate in discussions and share your impressions. The portal provides an opportunity to create your own resource using the website builder, optimize it in search engines, increase traffic and learn how to make money on it.
http://platforma.mirtesen.ru/Wyw
A youth network with over two million registered visitors. Here, for communication, it is not necessary to register under your real name and surname, as well as upload real photos. According to the authors of the resource, such concessions make the portal more comfortable to use and distinguish it for the better from other similar services. The rest of the site's functionality is traditional: communication in groups, posting photos, searching for people, creating author blogs and online games.
http://www.wyw.ru
This portal was created for those who monitor their health and want to know more about how to preserve it. The "Medical Encyclopedia" contains definitions of medical terms and diseases, in the heading "Traditional Medicine" - the advice of our grandmothers on the treatment of many diseases and strengthening the immune system, and in the section "Psychology" - materials that help to understand the relationship between the sexes and the relationship between parents and children ... Register, chat, exchange opinions and photos.
http://polonsil.ru/
Xing
One of the largest professional social networks with over 10 million members. By registering here, the user gets access to the service for finding a job abroad, and also expands the circle of his acquaintances, with whom he finds himself in the same professional field. An important bonus received by network users is the opportunity to exchange experiences, meet new companies and employers, and maintain a personal blog, creating a reputation for themselves as an expert.
https://www.xing.com/This resource was created exclusively for schoolchildren and, according to its developers, is a virtual educational assistant and a place where children are looking for new peer friends, expanding their circle of communication. Teenagers can unite in groups, the topics of which cover all spheres of life of a modern student - from study to watching films. The site regularly holds contests among its subscribers, and the games section contains single and multiplayer Internet toys loved by teenagers.
http://www.classnet.ruThe purpose of creating this resource was to unite Russian-speaking people living in different parts of the world, and to help restore lost ties with relatives, classmates and friends. Subsequently, this direction ceased to be the main one, as a result of which a small portal turned out, which became a platform for communication between residents of the regions of Russia and Ukraine. The functionality of the site does not differ in variety: it is possible to add a photo, search for a person, carry on correspondence and post ads.
http://www.100druzei.ru
Before you is the world of computer gamers, where they get acquainted with reviews and previews of cyber games, fresh news from game software developers and share their secrets of success. Fans of comics and blockbusters will also find something to “profit from” here, since a separate section of the portal is devoted to this topic, in which reviews, videos and reviews are posted. Otherwise, it is the same social network as others, with the need to register and the ability to communicate with others like them.
http://kanobu.ru/According to Wikipedia, today it is the most popular communication network in Russia and Ukraine, ranking fourth in the world in terms of the number of users. Initially positioning itself as a platform for schoolchildren and students, later this resource changed its format, expanding the age range, but a young audience still predominates among its visitors. The functions of the service are traditional: publishing photos and creating albums, adding video and audio, and communicating through posts.
http://www.vkontakte.ruChoose a platform for communication. The list is compiled according to the principle of a catalog, where next to each site there is information on its main topic. You can choose a resource that helps you find friends, allows you to create groups, play games together, establish business contacts, buy, sell or exchange things, cars and real estate, prepare for the arrival of a baby in the family, get advice on the upbringing and development of a child. A small note: here are collected social networks from all over the world.
http://www.ph4.ru/tsoc_index.ph4Are you looking for a platform for communication, but find it difficult to choose the right one? Yandex has created a catalog of the most popular social networks to help you. More than 100 sites presented in it cover different spheres of life and will help you find a resource that suits your interests: with an extensive film library, a wide selection of games, a large storage of music. There are portals where schoolchildren communicate, businessmen discuss and needlewomen exchange experience.
http: //yaca.yandex.ua/yca/cat/Entertainment/commun ...This site contains the most famous and popular social networks. Whatever your hobbies, here you will find portals that match your interests and allow you to chat with friends, share experiences and upload photos, take language practice, communicate with foreigners, create your own group, find former classmates, learn the latest news about the latest events in country and world, etc. In the new products section, you can get acquainted with social portals that have recently appeared on the world wide web.
http://www.starterix.ru/social-nets.htmlHere is a directory of social networks, compiled to make it easier to find a platform for communication. The authors of the resource have grouped sites by topic: business, health, dating, art, hobbies, travel and tourism, sports, etc., thereby significantly simplifying the choice of a suitable site. In the TOP-10 of the catalog you will find the best resources that have received the highest rating from users, and in the section "Articles Rubricator" - materials telling how, using social networks, to learn how to get a stable income.
http://www.social-networking.ru/soccat
Scientists did not stay away from the now fashionable trend to create thematic social networks and have developed their own platform for communication, where you can find like-minded people, find out news about the latest scientific conferences and symposia, and also get acquainted with the plan for the upcoming events. Those who need a job will certainly be interested in the "Vacancies" section, and those who need funding for their research and development will find it useful to visit the "Grants" section.
http://www.science-community.org/Russian social network for Russian-speaking people both in Russia and abroad. This is the place where you can make new acquaintances and meet new friends, download songs and upload your tracks, keep an author's blog and get acquainted with the latest records of the user music chart. The portal is designed for those who love music not only to listen, but also to write. That is why music news regularly appears here, and there is an opportunity to create a page of your own musical group.
http://www.ruspace.ru
This site is positioned as a national social network. Created on the basis of the mail.ru portal, it is a good platform for communication of the Russian-speaking audience, whose age ranges from 20 to 50 years. Here you can search for classmates, classmates and former work colleagues, view and add new photos and videos, read blogs, answer questions, leave entries in the guest book. At your service - a convenient interface, a set of games and a news feed.
http://my.mail.ruHere is an attempt by Belarusian programmers to create a national social network. How successful it was, judge for yourself. We note that the start page is more like a news site, where the official point of view on events taking place in the country and the world is posted. The developers of the resource also chose a rather unusual way of registering via a QR code, although you can also use the traditional method by clicking on the link "Our chat" and going through the usual procedure for creating a personal account.
http://www.vceti.by
Here you can find user reviews about literally everything, starting with purchased and tested household items and ending with places of rest, which you had to visit. The authors of the resource urge site visitors to exchange useful information, thereby helping each other. Members of the network not only describe experiences and give ratings, but also write what problems you may encounter when buying or traveling, and give advice on how to avoid them.
http://otzovik.com/
Lovely ladies made an attempt to create their own social network, the results of which you can evaluate by visiting this site. The participants who registered here can find new friends and suggest their topics for discussion, start a diary and found their own group, inviting like-minded people to it, upload articles of their own writing, take part in competitions. The topics of the portal materials are selected taking into account women's interests: beauty, cooking, handicrafts, children, travel, etc.
http://www.myjulia.ru/
Anyone can join this book lovers club. What does registration on this resource give? First, expanding your circle of friends at the expense of book lovers who share your interests. Secondly, you will be the first to know about new works appearing on the shelves of bookstores and in virtual libraries. Third, you will have the opportunity to meet authors, read reviews from professional critics, and even have your own blog where you can show off your literary talents.
http://bookmix.ru/Do you want to get rid of loneliness and find your couple or friends with whom it would be always interesting and fun? Then go to this resource and expand your social circle. All you need is to know English and register. After that, services for sharing music, uploading photos, posting ads, creating a personal blog and a thematic forum will become available to you. For the rest, we have before us an ordinary social network, where users unite into groups, exchange posts and comments.
http://www.umka.mobiWhat can you say about this portal? Among its visitors are adolescents and young people under the age of 25, united by common interests. Accordingly, the services are selected taking into account this category of users. Search for music, the presence of an IM-client with a video chat function and a lot of information demanded by teenagers. It only remains to add: knowledge of the English language is indispensable here, since the network is designed for an English-speaking audience and does not have a Russian-language version.
http://www.tagworld.comThis is a three-dimensional virtual world with elements of a social network. Account holders have the opportunity to choose an avatar from the "People" and "Vampires" categories, independently create their own virtual character, goods and art objects, and build architectural structures. The site's services allow you to chat online. In other words, the authors of the resource have created a second life for real people in the virtual world, where their abilities are limited only by their own imagination and software capabilities.
http://www.secondlife.comIn addition to finding old and new acquaintances, how does this portal attract users? First, the presence in its archives of a solid collection of abstracts. Secondly, the opportunity to test your strength by passing the online exam and GIA tests. Thirdly, the presence of cloud storage, where you can merge files for storage. And fourthly, the distribution of the messenger for computers and phones. In other words, it is a resource designed for young learners who want to combine interesting with useful.
http://friends.qip.ru
It is a social network that positions itself as an entertainment portal that serves as a platform for communication, an online store and a blogosphere. By registering on the site, you can take part in the discussion of any of the existing topics or propose a new one. To make it easier for network members to connect, all topics are combined into groups, among which you will find “Home and Interior”, “Cosmetics”, “Recreation and Tourism”, “Movies”, etc. Photo and video upload services are attached.
http://vilingstore.net/A social network created on the basis of the famous portal and designed to find old and new acquaintances. Like most similar services, this one has the functions of downloading movies, videos, music, books, games, photos and wallpapers. The network community unites in interest groups, in which they exchange opinions, life hacks and the latest news from their area of interest. Here you can listen to the radio online, set up your personal organizer, send a postcard to a friend and fish out an interesting recipe.
http://narod.i.ua
An online community of creative people: artists, musicians, writers and photographers. Here you can get acquainted with young authors and their works. If you yourself belong to a cohort of creators, then you have the opportunity to submit your work for general discussion and even raise funds for its publication. For this purpose, a section "Crowdfunding" has been created on the resource, where everyone can make a contribution to the release of a music album, print a book or shoot a film.
http://kroogi.com/explore?locale=ru
This is a portal for moms who are ready to share their own parenting experience. Here, like any other social network, there are interest groups, a news feed and a people search service. By virtue of its specificity, the site also has distinctive features. For example, it contains a directory of maternity hospitals, schools and kindergartens, a section of recipes, a heading for face and body care, as well as a pregnancy calendar and a list of names that can be used to name a baby.
http://www.stranamam.ru/According to the authors of this service, LifeStyleRepublic.ru is a network multimedia portal that hosts community services and reality shows designed for an Internet audience. The theme of the portal is style and beauty. Therefore, the users of the thematic network are young people who are interested in the latest news from the catwalks, publications of famous couturiers with comments on new trends in the fashion world. There are communities of interest and services for posting videos, music and photos.
http://lifestylerepublic.ru
By creating this resource, its authors wanted to unite politicians, party leaders, journalists, experts and ordinary citizens who are not indifferent to the fate of the state within one Internet community. For some, this site can become a launching pad for big politics, for someone it will open their eyes to events in domestic politics, and someone will simply make new acquaintances and listen to the opinion of others about trends in foreign and domestic policy. Everyone will find their own.
http://politiko.ua/
Social network - a site with which you can communicate with other users of the resource. On such Internet sites, you can publish and view information from other registered participants: music, photo and video materials, documents, articles, write comments.
The growing popularity of such portals prompts to use them not only for personal purposes. Promotion and support of companies, sale of goods, services are the goals of strategies in social marketing (SMM). The key to success is choosing the right network from the many available. Otherwise, the time spent on finding the target audience will be useless. What social networks exist on the Internet, how do they differ from each other and how have they gained popularity among their users? Let's take a closer look.
Social media history
The first prototype of the service for communication was described back in 1837 in a science fiction novel by Vladimir Odoevsky. The theory and principles of creation are set forth in the works of mathematicians of the 1950-1960s. In 1954, the term itself appears. Social networks got their real embodiment with the widespread development of the Internet.
The first similarity was the resource Classmates.com in 1995, where pupils and students from different educational institutions could be found. More familiar now look and functions appeared in the SixDegrees.com project in 1997. Registration, creating a personal profile, finding friends, communicating with them - innovative opportunities for that time.
Social networks, which are now familiar, began to appear en masse since 2003. LinkedIn and Facebook go live. Since 2006, Odnoklassniki and VKontakte have been created in Russia. Since then, the number of resources has been constantly increasing, they have new functions that are not only convenient for users for entertainment and communication, but also for doing business.
What are the social networks on the Internet
By functionality and capabilities for users, you can segment what kind of social networks are. To classify by content type, the following types of social networks can be distinguished:
Functionality
There are a lot of options for what to do on the resources for communication, but the main thing can be highlighted. Services allow:
- Communicate - with colleagues, friends, like-minded people and a lot of people who are interesting by one criterion or another. You can join interest groups, meet for specific purposes, share personal information with all or selected visitors to the resource.
- Search - people (according to certain parameters, for example, educational institutions, places of work, city of residence), companies and goods that are offered for sale through communication sites.
- To share news - the media and news agencies have their own pages. Information about events can be added by all participants.
- To have a rest - this is facilitated by a mass of various content, paid or free of charge, placed on the portal: films, games, music.
- Learn - educational programs, lessons, materials and advice from other people provide useful information in different areas of life. Learn to cook, master the grammatical subtleties of another language, attend master classes on making useful objects with your own hands, hone your skills in using technology or computer programs - all this is found in abundance.
- Store files, share them.
- Find a job or an employee - professional networks are created to exchange experience, develop business ties, and search for vacancies with employers.
- Share documents - working on one task has never been easier! Borders, time differences, and other factors are leveled by general access, the ability to comment and edit materials.
Reasons for popularity
The huge interest in communication sites that has been observed in recent years is understandable. Among the main reasons:
Regardless of what kind of social networks there are, users are increasingly aware of the hidden threats from their use. And it's not just about dependence on a computer or other gadget, although the time spent is valuable. Much worse, and sometimes even more dangerous, is the fact that personal life circumstances become known to a wide range of people. The intentions of the latter are not always honest. Here are just a few examples:
- Thieves can find out the time of a long absence of the owners of an apartment or house from bright photos from the vacation.
- For kidnapping, information about the parents will play into the hands, which will convince the baby to believe that the person really knows mom or dad.
- It is easier to choose a potential victim by making sure of the material viability of a person according to information from open sources.
- Groups for adolescents are being created that encourage suicide.
It is becoming a common practice when, before hiring, HR-employees look through the pages of a potential candidate, wanting to learn more about him, habits and social circle. Candid photos, aggressive posts, support for extremism and other moments can play a negative role in both employment and career.
Personal data leaks, audience manipulation, account hacking and subsequent use are increasingly common. And even the giants in this area are not immune from such troubles. All this makes you think about what to publish on the resources and who to give access to viewing, teaches you to observe the minimum requirements of caution on the network.
Trends and Prospects
A 2017 report from We Are Social and Hootsuite shows strong growth in social media users. With a total population of about 7.5 billion people, more than 3 billion are registered in certain applications. 1 million new registrations occur every day. Moreover, the number of visits to sites from mobile devices is growing - almost 90% of visitors use smartphones and tablets, rather than desktop computers.
At the same time, if a couple of years ago it was possible to quickly find out news and events from the life of real people on the platforms for communication, now the situation is radically changing. There are more and more advertisements, posts about "cats", motivators and other general information. And this is no longer such a close, close and familiar social circle. The level of trust decreases, which means that it becomes more difficult to sell something.
There are new and new startups that, although they will not move Facebook from the leadership position in the near future, will attract part of the audience. It is required to plan a marketing campaign more carefully and with a preliminary analysis of the selected resource, product and target audience.
Forecasts boil down to the fact that active growth will slow down and the boom of social networks will subside. You should not give up the usual web portal in favor of just a page on Facebook, VK or another network. The usual Internet and sites will remain on a par with social networks.
What are the most popular social networks
Dozens of services work. Some of them - beloved in several countries or even around the world, others - unite citizens of one country and are not widely spread outside its borders. An overview of what social networks are and a list of popular world services is offered below.
Unconditional first place is provided by over 2.2 billion accounts in the world. Facebook has been operating since 2004, created by Mark Zuckerberg. A simple and free communication service that allows you to:
- Register your own page where photos and other materials are posted.
- Find other users, add them as friends, find out their news.
- Share information from the network or from other participants, upload videos and photographs.
- Create groups (open or closed).
- Get news.
- Comment and rate publications.
Facebook Inc. (service owner) is constantly expanding its capabilities. Hyperlocal advertising (within a certain radius of the advertiser), Snapchat (disappearing stories), GIF animation for commenting, saving interesting materials, messenger and other functions confidently keep users interested.
Youtube
The video hosting You Tube from Google is the most popular video network in the world. It is also considered a social network, as it allows users to register, communicate, share their videos. Here you can find information for all tastes from entertainment to training courses. Founded in February 2005 in the USA. At the beginning of 2018, it has over 1.5 billion active users, and the result of several million views of popular videos is quite achievable.
Key features:
- Upload your videos for viewing.
- Various formats are supported: panoramas, HD, Full HD, MPEG-4 AVC and others.
- Edit video from the browser using editor programs (add titles, audio tracks, images, transitions).
- Comment, rate other people's videos or comments.
- Create group chats.
- Maintain a video channel.
The company tries to control the content of the resource, periodically removing videos that violate copyright, are recognized as extremist. In some countries, the resource is blocked for publishing materials that are objectionable to the authorities.
Mobile messenger for over 1.2 billion people. Created by WhatsApp in 2009, since 2014 - owned by Facebook Inc. It is considered a social network for its functions:
- Correspondence between participants.
- Creation of groups, communication in the group chat mode.
- Share videos, music and other content.
- Ability to assign statuses to an account.
These capabilities allow WhatsApp to be classified as a social network, with one peculiarity - it works on the basis of a phone book. To communicate, you need the phone number of the interlocutor. It limits this, or vice versa, allows you to maintain privacy - there are different opinions. One of the advantages is that a large number of versions have been developed that support different operating systems, including Symbian (which is a rarity).
An application for different operating systems for publishing pictures and short videos (up to 60 seconds), viewing materials from other participants, with the ability to rate and comment. Since its launch in 2010, Instagram has attracted more than 1.1 billion registered members. In 2012, Facebook Inc. was acquired. Popular features:
- Blogging.
- Photo processing - effects, frames, special shooting modes, collages.
- Creation of your profile and publications feed.
- View friends, rate and comment on their publications.
- Cross-posting - simultaneous posting of material in several social networks.
- Search for the necessary information by hashtags (special marks).
Instagram - is especially popular among young people under the age of 25 and is actively developing. This network is one of the most promising for business, product promotion, brand promotion and services.
The leader among Chinese services is WeChat, a micropost application. Given the ban in the country of the world's favorites Facebook, Twitter and YouTube, Chinese users communicate with their developments. WeChat is more than just an app, there are many more options. Basic:
- Personal communication, video calls, voice messages.
- Group chats for up to 500 people.
- Blogs, reviews, reviews, “Moments”.
- Paying bills and shopping.
- Dating (including geographic search).
- Photo editing, text translation.
- One account on different devices at the same time.
And although there are a number of restrictions (for example, one publication per day), the application is relatively new (has been working since 2011), the number of accounts is approaching a billion. WeChat is promoted outside of China (Russia, India and other countries).
Qzone
Chinese social network with opportunities: blogging, watching videos, listening to music, chatting, shopping. Basic options are free, additional options are available with a premium subscription. Since its foundation (2005) it has attracted 600 million participants. Available in English and Chinese.
Sina Weibo
A Chinese version of microblogging, similar in general to Facebook and Twitter. Since its inception (2009) it has attracted the attention of over 500 million users. Development is constrained by the support of the English and Chinese languages, the state censorship of the country. It has a convenient tree-like structure of comments, an online shopping service, a premium profile with advanced functionality. On the network, you can chat, get acquainted, upload and view photos, search for interesting information and follow the news.
Google+
Google's own development. The principle of operation is based on the concept of circles. The user creates them himself, regulating who and what information will be available. Key features: exchange of photos, videos, links, games, group chats, support for mobile devices, video conferencing. Launched in 2011, more than 135 million users. The profile is associated with email from Google and affects search results. The service is considered one of the most promising, and the number of accounts is expected to grow steadily in the coming years.
A network for professionals. More than 500 million users from 200 countries communicate on its pages. The main emphasis is not on entertainment, humor, news and other content familiar to other services, but a resume, portfolio, a list of skills (with confirmation from real people), vacancies. Asking colleagues for advice, discussing professional issues, looking for a job or employees, getting recommendations are LinkedIn's tasks. The project was launched in 2003, acquired by Microsoft in 2016.
He started working in the USA in 2006. Features: blogging in short messages (maximum 280 characters). An interesting option is "Moments" (stories with development). You can learn about high-profile, popular news without subscribing to other users. People known in various fields from show business to sports maintain their microblogs on Twitter. The total number of accounts exceeds 330 million.
What social networks are there in Russia
In Russia, the popularity of online communication services does not lag behind world indicators. Only there are favorites - Russian Vkontakte and Odnoklassniki. Anyone who promotes their goods or brand through SMM is a must to know their leaders in this industry.
The rating of all social networks in Russia is assessed as part of the traffic generated by this service on the Runet. The assessment is based on the results of research in 2018 of the largest Russian statistical data collection services on the network: Yandex.Metrica, SpyLog / Openstat, LiveInternet, Hotlog, Рейтинг@Mail.ru.
These services are leading in terms of the activity of Russians. Let us briefly dwell on two main national developments.
In contact with
Russian network, established in 2006. Belongs to the Mail.Ru Group company. Supports over 90 languages, over 460 million registered users. The most popular among Russian-speaking users - the leader of all social networks in Russia in terms of use. Possibilities:
- Creating your own page.
- Correspondence with other project participants.
- Sending pictures, audio and video recordings.
- Collaborative online games.
This resource is most often chosen for online stores and sales. This is facilitated by a wide range of opportunities and a large Russian-speaking audience.
classmates
Another successful development of Mail.Ru Group. Ranked third in popularity in Russia with over 330 million members. The project is available in 14 languages, has been operating since 2006. Key features:
- Own page for publishing information.
- Communication by messages or video calls.
- Search for people by different parameters.
- Payment for goods, money transfers.
- Additional paid options (invisibility, blacklist ...).
The Odnoklassniki project works in both full and mobile versions, which is convenient, saves network traffic and time to load the page.
List of social networks
An unambiguous answer to the question "which social networks are better?" no. Each of them has a number of advantages and is popular in a particular environment. Country, age, circle of interests pay attention to preferences. We have decided on the main services, but the choice is much wider. Below is a list that includes the most popular projects.
Social networks of the world:
- For communication: Facebook, VKontakte, Mirtesen, Pinterest, Moy [email protected], Odnoklassniki, xbeee.com, Pikabu, ASKfm, Cloob, Instagram, Google+, Myspace, RetroShare, Vine.
- Thematic: Promise Bank, Diary, NaStene, Habbo, Jeep-er Club, AutoPCL Autoclub, NumPlate, Last.fm, Olvet Community Network, MyAnimeList, Untappd, CHIF.SU, Wakoopa, All-Union, ktoprochto.ru, Nekto.me , Drawi.ru, Generations, Oldies.ru, Mom's page, MommyBuzz, BabyBlog, Badoo, Mamba, LovePlanet, Vichatter.net, Violetta, MegaMixGroup, Sociale by Vampir4ik, Ilovecinema.ru, Goodreads, Oplace, Zeenga.ru, We place , DRUZHNO.COM, Peers, Lemberg, Limpa, Badoo, LibertySpace, Locals.ru, Facerunet.ru, Krabitsa, Love Me Tender, Vpiski.Net, Neforu.ru, Budist.ru, Politix.ru, Politiko, In the Army, Classmates, Smeshariki, My School.com, KSODIS, TOP Podnoklassniki, Webkrug.ru, Car2gether, Tourout.ru, Marshruty.ru, Geoid, Naarende, IT-Specialists, Habrahabr, Abyrvalg.NET, BookHook, Rybakiohotniki.ru, Foursquare, Schoolmen ...
- Professional: Doctor at work, My Circle, Professionals, E-xecutive, Mendeley, iVrach, LinkedIn, Viadeo, Academia.edu, Voiceland, Webby.ru, My Business Card, ResearchGate ,.
- For blogs: Instagram, Fixfeel, Twitter, TipTopic.net, RuTvit, Toodoo, Blogosphere, LiveJournal, Live Journal, Diary.ru.
- Asian: Tencent Qzone, Sina Weibo, QQ, Renren, Pengyou, WeChat, Douban.
Find like-minded people, meet love, consult, learn something new and just chat - everything is possible on social networks. And what are the most popular you now know.
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1Facebook is the most popular social networking site of all time. On the site we all know, you can upload photos, update your current status, send messages to friends, and also publish messages and opinions on your page. Facebook was originally called "The Facebook" - it was some fantasy idea from a student at Harvard University. The social site instantly became popular and continued to grow. Initially, Facebook was only allowed to be used by university students.
The social network began its journey at Harvard, and soon its creator, Mark Zuckerberg, opened it to other educational institutions. Soon the site of this social network became available not only for students and gathered millions of people from all over the world.
Lots of companies use Facebook to build a reputation for themselves and promote their products. There are several external companies that help maintain Facebook's services. The service seller may create a Facebook page and post content on a regular basis in the form of advertisements.
When Facebook first appeared, two students from Harvard University accused the creator of this social network of stealing their idea. After the trial, Zuckerberg had to pay monetary damages, the exact amount of which was not disclosed. Another time the case went to court when the co-founder and CFO filed a lawsuit against Zuckerberg after being fired from the company, and the case was also settled with a secret sum of money.
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2
It is the second most famous and popular social network that allows users to send and read messages called "tweets". But tweets should be short - they are limited to 140 characters. Twitter was first created in March 2006 and launched in July 2006. By 2013, this social network has become one of the top 10 most visited sites. Today, Twitter has over half a billion registered users. Many celebrities, politicians, world leaders, media channels and other businesses have Twitter profiles so their fans can follow their daily life and events.
The second most top social network also became famous for the fact that it came up with the use of hashtags (#), i.e. the most widely used symbols for various events, so that millions of people on Twitter have been able to use them in their tweets. Before getting on Twitter, the hashtag was only used as a button on the phone and was considered a symbol only for numbers.
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3
Linkedin is the third most popular social networking site in the world and targets professionals in any field. The site was created specifically for professionals and businesses to combine the best jobs and the best employees in one place. Linkedin was founded in December 2002, officially launched on May 5, 2003. In 2013, this site became one of the most popular social and professional networking sites with over 259 million registered users in nearly 200 countries. Linkedin is available in twenty different languages.
This network allows users to create their profiles so that it is possible to build real professional relationships with thousands of employers, employees and other professionals in their field. Here you can find jobs and discover new business opportunities through the users you are associated with on this social website.
Job seekers often use the site to view profiles of HR managers to better prepare for interviews. When you sign up on Linkedin, you can mark the jobs that you are interested in where you want to send your resume. You can also congratulate other users for their promotion, and you can see who visited your page.
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4
the site is used to store, collect and share information. Items that are saved on a page are called Pins. There are several other sites associated with this site that offer news and information, and there is also a save option. Just click on the "Pin" button on the information you want to download on the page, and it will automatically download to your page.
Users can also pin each other's pages with Pins, so you can watch what your friends are interested in. Pinterest is a huge platform to showcase your creativity and interests. The user can also tag a Pinterest page from their Twitter or Facebook profiles. Pinterest has become one of the top 5 social media platforms in the past few years. As of February 2013, there are 48.7 million registered users here, and this number is growing rapidly and intensively.
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5
Google Plus, which is owned by Google Inc. Is another popular network with a large number of users around the world. Google Plus allows its users to create a profile page that contains an image, background screen, work history, your interests, and education history. The user can also post status updates and see other people's status updates, can share photos. In order to see your friends' news, you need to add them to your "circle".
In November 2011, Google Plus profiles became the backdrop for other Google services such as Gmail, Google Maps, Google Play, Google Voice, Google Wallet, Google Music and Android - the most common operating system for smartphones. Google Plus also has a Plus-1 button that allows its users to recommend content, something similar to the Facebook "Like" button.
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6
Tumblr is the sixth most popular social network that was created by David Karp in 2006. It is a social network designed for micro-blogging. Users can post content and media in a concise blog form. The main Tumblr page is a mix of favorite blogs and posts from people the user follows.
In addition, here you can post images, videos, texts, quotes, or share links on your blog, and there is also the option to share other people's blogs. The user can also set up a schedule, so that his posts can go out with a delay of several hours or days. Hashtags (#) are a great opportunity for friends and subscribers to find any messages and promotions with ease. To date, Tumblr has over 213 million registered blogs.
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7
Instagram is the seventh popular social network that is used for mobile sharing of photos and videos on social networks. It was created by Mike Krieger and Kevin Systre and launched in October 2010. Currently, there are over 300 million users of this popular social network.
Instagram allows its users to upload photos and share videos and follow other users. Users can also link their Instagram account to their Facebook and Twitter accounts, so that the photos a user posts to Instagram will automatically appear on those sites as well. Since the inception of Instagram, he has contributed to the emergence of some new directions on the web:
Selfie is a self-portrait taken with a smartphone or digital camera.
Throwback Thursday - This trend started on Instagram and spread to Twitter and Facebook. Every Thursday you can post an old photo with #TBT hashtag.
Woman Crush Wednesday - every Wednesday you can post a photo of a beautiful lady you are in love with.
Man Crush Monday: Every Monday you can post a photo of a handsome man.
Weekend Hashtag Project: The Instagram team comes up with a specific theme at the end of the weekend. You can upload a photo that fits the given topic.
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8VC
VK is the largest social network in Russia and Europe. Although VK is available in several languages, it is mostly popular with Russian-speaking users. VK currently has over 280 million users. The most widely used function on VK is messages. VK user can send private messages to another user or group of two to thirty users.
In private messages, you can transfer audio, photos, videos, files, documents and maps. The user can also post news, opinions and share interesting links on his page. There is a "Like" button, just like on Facebook, but if Facebook likes automatically appear on the user's own wall, then on VK, likes are information that can be hidden. VK user can also sync his account with other social networks.
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9
Flickr is another popular site that allows the user to post and share videos, images, and web services. Flickr was created in 2005 as Yahoo Flickr and has over 87 million users as of 2013. This social network offers 3 types of accounts. The first type of account is free, and with such an account the user has limited storage space.
The second is "no ads", also free, offering the same storage capacity, but without annoying advertisements. The third is a Double account that allows users to get double the amount of storage. Photos and videos that you upload can be displayed in normal view, slideshow, detailed view, or have an attached archive.
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10Vine
Vine is a social network for video sharing. It was founded in June 2012 and since then Vine has allowed its users to edit, record and upload videos with only 5-6 seconds duration. The user can also repost or share photos, you can subscribe to other users.
The videos you upload can be automatically posted to Twitter and Facebook. If you want to watch videos that are uploaded by other people that you don't follow, you can search by username, topic, or trending videos.
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Conclusion
This was the article TOP-10 Most Popular Social Networks in the World... Thank you for the attention!