"Non-government" minutes, gigabytes, SMS and "Other Rules" Tele2

The company's management voiced the business strategy for 2017-2021. The previously stated values \u200b\u200bwill remain unchanged (openness, challenge, quality, flexibility, action, thrift) and the principle of "communication price".
The Tele2 Communication Platform Partner is the International Creative Agency McCann Moscow.

The new concept assumes that the rules for existence on the telecommunications market itself asks itself. She can make some offers for the subscriber available and attractive. Instead of dealing with the "big three" operators for leadership - find their niche and develop. Tele2 in the framework of the new strategy will focus on innovative products reflecting the preferences of subscribers and supporting their lifestyle, and will also focus on improving the client service.

The company is committed to ensuring consumers of the mobile services provided by the subscribers who do not want to overpay.

Previously, the company was configured to copy competitors' proposals with a significant price margin. From January 25, Tele2 brought a unique product to the domestic telecom market, not yet proposed by any of the operators. We are talking about transferring residues, gigabytes and SMS within the batch tariff. Unranded traffic, thus, does not "burn" at the end of the month, but is postponed for the next period. It is pleasant that in the new month this volume is spent by the subscriber first. The service is free and works automatically on all open "black" ruler tariff plans.

As Tele2 Marketing Director Inna Vozkodnaya said, already familiar black color will remain the main thing in the corporate style of changing Tele2: it will dilute bright contrasting shades. In external advertising, instead of Street-art Tele2 will rely on inspirational photographs of people to reflect the energy of human communication and the brightness of the communication process. In the videos about the benefits of Tele2 products and services will be told by the audience the characters of the musical group. The development of visual style was engaged in the International Agency of Integrated Communications Grey.

The presentation of the new communication platform in the Moscow space "Argo" was accompanied by bright special effects: Tele2 visualized the idea of \u200b\u200b"non-controlled" traffic ( see video).

To satisfy the needs of the modern subscriber, Tele2 designs the eco-system with partners. The Deputy Director General of Tele2 on Marketing, Product and Work with Federal Clients, Andrei Patok, announced the launch of a new product - a branded bank card "Other Rules" (among the advantages - 10% cache-back when paying from this TELE2 communication service card).

"The launch of a new communication platform is primarily due to the new Tele2 business strategy. One of the key goals of the strategy is to become the best service company in the Russian market. To achieve this, our products and services must be profitable, simple and honest. We will actively develop a variety of digital partnerships and do it all as quickly as possible. We create an alternative to existing solutions in the market and strive to improve the quality of life of mobile consumers. We are confident that the new communication concept will help convey our messages to subscribers. Other rules are not just words: every our product and service we will actively advocate for the rights of subscribers and against imposed rules and restrictions, "Sergey Emdin commented on, General Director of Tele2.