The new product Tele2 will allow subscribers to customize traffic under personal needs.

Tele2 mobile operator announced the launch of a unique product for the Russian telecom-market - "exchange of minutes to GB". Now subscribers will be able to receive non-injured minutes from their tariff Internet traffic.

Other rules

The innovative service "Exchange of Minutes on GB" is developing the philosophy of "other rules", which Tele2 introduced in January 2017. This new communication platform supports a strategy for creating unique services that take into account customer preferences and support their lifestyle.

"The ability to exchange minutes to gigabytes continues the series of unique product proposals Tele2, which reflect our key principles: honestly, it is simply profitable," says the Deputy General Director of Tele2 on the product, marketing and development of federal clients Andrei Patok.

The implementation of the new business strategy and the introduction of "other rules" demonstrate efficiency and provide a qualitative increase in the subscriber base, he noted. "Today, the number of TELE2 customers exceeded 40.3 million. It is important that the growth of this indicator is achieved at the expense of active Internet users. Year by the year, the consumption of date-traffic increased more than 3 times, and the share of batch tariffs from the beginning of the year increased by one and a half times, "said Andrei Patok.

The company noted that the launch of this service is associated with increasing consumption of Internet traffic and the popularity of package tariffs in the TELE2 network. The operator seeks to make rates as persisted as possible. Tele2 customer consumption profile analysis showed that users show great interest in individual offers. "Thanks to the service" Sharing minutes on GB ", users received another unique opportunity to influence the parameters of their tariffs," explains Andrei Patok.

The new service is responsible for one of the key principles of the company - honesty: the service allows the subscriber to use the tools spent at the maximum, spending even the part of the package that remained in passive. Statistics indicate that the amount of consumed date-traffic is several times higher than voice services. This is evidenced by the active growth of the number of Internet users on the TELE2 network: now their share exceeds 50 percent. "We analyzed the profile of the consumption of our subscribers and saw that gigabytes are the most valuable asset for them, and all minutes from the package they do not more often. Therefore, we laid the information on the Internet for the Internet, "said Andrei Pokoka.

Exchange without restrictions

As part of the service "Exchange of minutes on GB" 100 minutes are 1 GB of Internet traffic. Thus, based on the calculation of "100 minutes \u003d 1 GB, or 1024 MB", one minute can be exchanged by 10.24 MB, 10 minutes - by 102.4 MB and so on. However, Tele2 decided not to limit subscribers and allowed them to exchange any amount of the remaining time until one minute. Moreover, the upper plank for the exchange is not - no need to wait for the exhaustion of traffic to change the voice to the Internet, you can exchange the entire package of minutes for additional gigabytes.

This service is provided free of charge, it is available on all tariffs of the "My Tele2" line. The option is not required to connect additionally, it is already included in the tariffs.

The exchange can be made both in your personal account on the site and in the mobile application "My Tele2" and through the appropriate USSD command (* 155 * 62 * Number of minutes of exchange #). Now you can not wait for traffic replenishment from the new month, but to change moments to gigabytes and always stay online. Even the minutes that were obtained as part of the service transfer service or the tariff for themselves are subject to exchange.

It is especially important that you can use the service "Exchange of minutes on GB" you can unlimited number of times a month. In addition, the new service allows you to exchange and enjoy the received Internet traffic on trips to Russia.

The expansion of subscribers today is extremely relevant to the company, given that its indicators grow rapidly. Tele2 noted that the number of subscribers in the operator's network is increasing not only at the expense of new connections, but also by a positive balance of MNP (operator's change service with the number of number). This means that TELE2 comes more subscribers of other operators than leaves.

Today, Tele2, according to Roskomnadzor, is the fastest growing operator and in terms of the construction of LTE networks in Russia. This year, the number of basic stations with support for 4G increased by more than 73 percent, while the nearest competitor was only 34 percent.

Lidates Tele2 and for a number of important marketing parameters. Thus, according to the results of the third quarter of 2017, the Value for Money rate was 23 percent, Net Promoter Score (Willingness to recommend an operator) - 37 percent.