Virtual automatic telephone exchange IP telephony for business. What is a cloud PBX and why does your business need it. Virtual services and real benefits

To create and upgrade corporate network communication can be used Virtual PBX... With its help, it is easy to build and optimize all communication processes for business.

On the basis of a Virtual or mini-PBX, you can combine all communication channels into one: from ordinary calls and notifications about customer and partner calls in messengers to creating automatic tasks in an integrated CRM or ERP system.

The advantages of IP telephony for the office:

    line availability for receiving and making calls;

    the possibility of free connection of an unlimited number of internal numbers for employees;

    the ability to use a connection to connect subscribers both via a regular telephone network and based on an IP network

    high quality and stability of communication without interruptions in the connection, noise, interference and other defects that can interfere with comfortable communication;

    extended functionality virtual IP-PBX, especially when using the integration of virtual telephony with customer relationship management systems (CRM and ERP), not to mention traditional tasks (receiving and transmitting faxes, saving conversations and forwarding calls);

    lack of reference to the location of the office;

    the ability to connect dynamic call tracking to track the effectiveness of advertising.

* - uninterrupted operation of communication is guaranteed when routing calls only through the networks of our company (without switching to / from the network of partners) and in case of force majeure.

Cloud PBX - reliability and innovation

Cloud telephony is a modern platform for companies with any state, including those with remote employees (working outside the office). Has great success with business in Moscow and other cities of Russia.

A virtual PBX is a full-featured telephony service, the technical base of which is based on the duplication of all infrastructure elements, which guarantees uninterrupted operation and data storage, including call records. Optimal cost, the ability to integrate with other business tools and expanding functionality make it possible to use an innovative product every day.

You can use a cloud PBX in the office without any phones at all - a computer or laptop connected to the Internet is enough: all the resources are actually held by the provider. The number will also be virtual, that is, without being tied to an office. You can connect and configure a Virtual PBX completely remotely.

Connection in 3 hours

The selected number will be available for receiving calls immediately after the conclusion of the contract

Lack of binding to address

No wires, no hassle with moving or opening new points of presence

Favorable rates

Connection of a number from 0 rubles, payment for a number from 250 rubles / month, minute of conversation from 0.42 rubles.

High reliability

UIS communication infrastructure guarantees stable operation - no more than 15 minutes of downtime per month *

Easy connectivity of possibilities

It is easy to connect and disconnect functionality and pay only for the tools and capabilities used

Technical support 24/7

And a personal manager for convenient work with telephony, Virtual PBX and other tools

Possibilities of a virtual PBX for business

Online Stores

Automation of order processing

Call centers

Agent control and call distribution

Service companies

Tracking all stages of customer interaction

Financial institutions

This is a great solution for companies that value mobility. IP telephony can work from anywhere in the world and does not require changing the phone number. Cloud telephony allows you to make any settings up to the scenario of choosing a certain operator when the specified conditions are met in the Personal Account, which makes Virtual PBX a very flexible tool that adapts to any needs and tasks.

Connecting smart telephony from UIS allows you to use various tools: a call from a website (sitephone), a lead generator and an online consultant. With their help, the company can provide customers with additional communication channels. Connecting a Virtual PBX is an important step for business growth.

Connect the number of the desired region and start receiving calls from potential clients without opening an office.

Optimization of receiving incoming calls

Flexible PBX settings allow you to use remote personnel or a regional call center to handle calls from metropolitan regions

RENDER.RU is the largest information resource in Russia on computer graphics.

Virtual numbers 495 helped to organize a virtual representation of the company in Moscow. Flexible settings of the voice menu organize the redirection of 100% of calls to the numbers of the necessary specialists, increasing the quality of service for the company's clients.

Combining mobile and office employees into a single network with a single company number

Even when calling from an employee's mobile phone, the client's company number is determined. And your employees are always available to customers.

Many numbers - one call center

ATS "Telfin.Office" calls to different company numbers, will show employees which number and from which region the call came.

"Imperikom" is an official dealer of popular manufacturers of geodetic, laser and measuring equipment.

Thanks to the automatic telephone exchange Telfin.Offis, the company "Imperikom" is available to customers day and night and is ready to advise the buyer by phone. After 18:00, redirects to mobile sellers are triggered, and on weekends to the head of the sales department. In the event of force majeure, such as a power outage, customers can still call us without any problems.

Unified corporate telephone network

Improving the quality of work with clients

A wide range of control tools from call recording to the "Monitoring" and "Call Assessment" modules

Milavitsa Mos is a well-known chain of branded lingerie stores in Russia.

A single corporate telephone network with free communication between store and office employees saves money on communication. A corporate telephone number for communication with all employees of the company, including remote ones, simplifies and speeds up work. Recorded calls make it easier to monitor customer service standards when speaking on the phone.

Integration with CRM

Conversation recordings

History of customer interactions. Monitoring the work of employees, training newcomers on best examples and analysis of the calls made.

DARTA is a team of professionals in the field of online advertising and website development.

DARTA has combined a virtual PBX and CRM, which made it possible to accurately and efficiently maintain customer reporting. Now all necessary information by customers is stored in one place. Customer analytics helps you monitor the level of sales.

Connecting home and mobile phones to the network

Internet telephony connects all offices and individual employees into a single telephone network. Transfer and call forwarding evenly distributes the workload of the staff.

Reducing the number of unanswered calls

Virtual PBX Telfin.Office instantly connects the caller with one of the available dispatchers. If all employees are busy, the system keeps the customer on the line, informing about promotions and special offers companies.

Phaeton is a round-the-clock taxi service that also offers rental of trucks, minivans, and foreign cars with a driver.

Virtual phone numbers helped to organize remote workplaces. Customers call regular local telephones, but an operator located in any of the company's offices - sometimes even working from home, can handle the calls.

All calls within the network are free, employees from the office in St. Petersburg communicate freely with colleagues located in Nizhny Novgorod or Moscow.

Integration with CRM

Calls directly from CRM, a card with customer information that pops up on the monitor screen when incoming call, creating a new contact automatically, call history right in the customer card and many other useful features.

Unified corporate telephony

Virtual PBX Telfin.Office unites office, mobile, remote employees into a single network with short numbers of employees.

Edoque is a home delivery service for fruits and vegetables.

We optimized and automated business processes by uniting all employees and business systems into a single network. Integration of RetailCRM and the Telfin.Office virtual PBX facilitates order registration and quality control of their execution.

It is a remote telephone exchange, a platform for smart business tools. The subscriber needs a device for working with calls and a stable Internet, and the PBX itself is at the operator. Communication between the equipment of the subscriber and the operator takes place via Internet channels.

Cloud PBX is a cheap telephony for business in any niche: online shops, legal consulting, real estate sales, banking sector, cargo transportation, etc. (it is included in all MTT Solutions).

Helps businesses grow

    Saves employees time - automates processes, independently connects with customers.

    Doesn't drop calls. Clients do not disappear because of a "busy" phone, but calmly wait for their turn.

    You can connect remote employees. All their actions on the phone will be reflected in general statistics ringing.

    Spends less subscriber money. You don't need to buy additional equipment to connect.

It includes:

    Virtual number (one or more). These are the usual landline telephones or 8 800, without reference to the address.

    Ready jobs. These are ready-made settings with a dedicated number for an individual employee.

    SIM-cards. They turn a personal smartphone into a convenient tool: they do not need the Internet to record calls in general statistics.

    Web-widgets. They involve the site visitor, push them to the desired action.

Virtual station functions

  • Free of charge corporate communication through internal channels.
  • Recording of conversations. They are stored in the subscriber's personal account, where they can be listened to at any time.
  • Multichannel numbers... Accept hundreds of calls in 1 second - none of them will be dropped.
  • Smart call forwarding. The call can go to all at once or follow the specified chain.
  • Call queue where customers are waiting for an answer.
  • IVR-menu and voice mail.

How to connect and configure

Connection takes less than a day and takes place in 3 stages:

    You leave a request on our website or by phone.

    The operator will call you, appoint personal manager... Together you will select a tariff.

    Signing a contract, after which you become an MTT subscriber.

After connecting, you need to do the minimum setup. We have created a simple video tutorial on the settings in your personal account.

Virtual PBX = Cloud PBX

In fact, the hardware is at the operator's place. The subscriber only needs a stable Internet connection, preferably dedicated separately for telephony. But for normal work telephony is enough mobile3G.

Virtual and cloud PBX are different names for the same platform. They emphasize its remote nature, refer to the common name of the popular technology - "cloud". We use both of these names because they are equally popular.

Supports CRM integration

Connect your customer base to telephony to improve service. MTT supports integration with all leading systems: Bitrix, 1C, AmoCRM.

With an incoming call, the manager will see a client card with personal data: name, phone number, special notes, details of previous transactions, client status, etc. Maintaining a customer base does not require much effort - most of the work is done by the computer.

Special project with Zadarma company

Intro

New means of communication are constantly emerging. However, most people still prefer to resolve issues over the phone. At the same time, ordinary mini-PBXs have not been satisfying business needs for a long time: they are limited in functionality and bandwidth, and they are unreasonably expensive. Today there is a more flexible and universal solution - a virtual PBX.

Virtual services and real benefits

According to the analytical agency iKS-Consulting, the share of fixed telephony is declining annually (last year it decreased by another 7%), while the IP telephony market in all its variants is growing very rapidly (by 17 - 25% annually). In absolute terms, the growth in the volume of the virtual PBX market in 2016 is expected to reach 3.8 billion rubles. With all the variety of business models, any company can be classified into one of two groups. In the first, the cost of goods or services is kept as low as possible - literally just a little higher than the cost price - and profit is generated due to the volume of sales. One hundred rubles per subscriber is not money, but a million subscribers turn them into tangible one hundred million of regular income. Moreover, the first million customers will attract the second and third, after which the cost of services can be slightly reduced. Companies of the second type do not seek to attract customers (then they will have to work harder and generally think about development), but simply overestimate the cost of services many times over. Their motto is simple: buy less? We sell more expensive! As long as there is a monopoly or conditions close to it, this approach allows the firm to stay afloat and even have clients (in every sense). However, the market is constantly being reshaped, and a greedy company will not be able to withstand fair competition.

How do you make a profit from free services?

In the rapidly growing IP telephony market, one of the most visible players is the Zadarma project. He has been working in the CIS and Europe for ten years already. It is attracted, first of all, by a transparent (and ethical) monetization scheme: the company makes a profit from external outgoing calls from its customers, servicing hotline numbers and providing direct city numbers. The cost of charging is traditionally kept as low as possible, many functions are generally offered free of charge. Strong infrastructure helps to keep competitive prices (Zadarma has 4 data centers in different countries) and many years of experience. For ten years, partnerships have been established with all major operators communication.

Third-party experience is not very informative, so the company gives free minutes upon registration to all new customers so that you can independently check the quality of the connection.

Cloud PBX is the basis of modern telephony

The introduction of a classic PBX takes long time... The choice of equipment, its purchase, delivery, installation, configuration and further maintenance is required. In this case, new cables are laid and other inconveniences are created. In general, for two or three weeks, employees sit without normal communication and lose customers. Cloud PBX is available immediately. Everything technical problems remain on the side of the provider, and the company receives a ready-made service on the day of contact. With a conventional PBX, new employees almost always have to wait for a new telephone to be bought for them and an extension number assigned. SIP telephony grows with the company: unlike a hardware PBX, cloud scaling is performed as needed, simply by adding virtualized resources. The provision of virtual PBXs is just one of the areas of development of the Zadarma project. They allow you to combine the advantages of Internet services with the simplicity of a classic telephone exchange. They are also called "cloud", since the main part of the hardware operates on the side of the service provider, and the client receives the service in its pure form. A telephone set in a virtual PBX can be either a physical telephone with VoIP support or an application running on anything. SIP support appeared in the fourth Android version, therefore, calls through a virtual PBX can be made from a smartphone and not buy additional handsets. Cloud PBX management is performed through the web interface, which means it is available from any device connected to the Internet. People's habits change more slowly than technology, so hybrid services are required at all times. They help smooth out the next blow of the wave of progress, acting as a bridge between the past and the future. One of these services is IP telephony, further developed by SIP (virtual, or "cloud" PBXs). This service is as versatile as possible, so you can imagine many scenarios for it. practical application... For example, some government agencies still send documents by fax. Buy a fax machine because of this? Of course not! There have long been software faxes that are easy to implement in the same cloud PBX. Need a customizable answering machine with high line capacity? Smart call forwarding? Dual-mode caller ID? Today, all of this is easily virtualized.

The total number of Zadarma clients in forty countries reaches half a million

Cloud PBX from Zadarma provides the following basic functions:
  • free telephone installation of anything on the day of registration. Connection takes only five minutes: just register, go to Personal Area, buy a direct number and press the only button "Switch on the PBX";
  • consolidation of several offices into a single telephone network... It doesn't matter where these offices are located and how many there are;
  • relocation of the office to any city and country while maintaining the previous phone number;
  • the ability to quickly and cheaply create a call center - for example, to conduct surveys or provide technical support for a new product;
  • smart call forwarding both inside the office and to external devices- for example, on a mobile. Alternatively, conditional forwarding can occur to another number if the first handset is not picked up for 20 seconds.
  • API interface that allows you to dock the virtual PBX service with any CRM systems and call center programs.
Since October 2015, all customers are also provided with a free widget for receiving calls through their website, and frequently traveling customers can call abroad (or abroad) through Zadarma so as not to overpay for roaming. You can even get a separate Zadarma SIM card on the site. The roaming card logically complements the virtual PBX and allows you to stay with your office number on any trip. You can both receive calls and make outgoing calls to it. Since all traffic from this SIM card goes as IP telephony, the cost of calls is free.

Virtual service as an ideal machine

In the theory of inventions, there is the concept of an ideal machine. This is a device that performs the intended functions as efficiently as possible, but at the same time it works completely invisibly and practically does not require maintenance. A virtual PBX fully meets this definition. With the complete absence of specialized equipment on the client side, it provides more features than an expensive and difficult to set up office mini-PBX. Moreover, virtualized services better balance the load and provide maximum fault tolerance due to the fact that they are already implemented on top technologies of the data center level. How cloud service, a virtual PBX unites strengths familiar means of communication and new technologies. Its task is to keep it simple for the user and, at the same time, add as many features as possible. Among them are not only all conceivable voice services and smart call routing, but also detailed statistics, of which none office PBX cannot provide. The collected statistics clearly show the shortcomings of the practiced customer service scheme and interactions between employees. Thanks to this data, you can more efficiently distribute work responsibilities and optimize call routes. Even expensive physical PBXs start to miss calls when the load is above average. This is due to limitations in the possibilities of call forwarding, which are often processed by the secretary in a semi-automatic mode. A virtual PBX initially has a much greater throughput and is not limited in routing. It can be configured according to different scenarios: from forwarding to the next free number in the list, to a group of internal numbers, to a mobile phone, or even to a third-party VoIP messenger. Therefore, through a virtual PBX, you can take a call anywhere - you do not have to be at the workplace and use a certain handset. You will no longer miss an important call, and clients will not be annoyed because of the long wait for a free specialist.

Cloud PBX life hacks

  1. For everybody internal phone you can customize your "white list" of numbers. Calls from them will be immediately transmitted to the subscriber, bypassing the voice menu and standard greetings.
  2. If you are not using mobile internet on a smartphone, the phone can still be used with a virtual PBX. Just set up call forwarding to a mobile number or voicemail. As long as you are connected to the corporate network via Wi-Fi, the smartphone will work like a regular SIP phone. Outside the office, he will continue to receive calls to the office (for example, direct Moscow) number. This way you will not miss a single call.

Any conceivable option for routing calls in a cloud PBX can be configured and, if necessary, changed to another. In the Zadarma project, the number of incoming call scenarios has been increased to 30. To change them, you do not have to reconfigure different devices and you do not need to switch anything physically.

Transcendental heights: at once and for nothing

Cloud telephony helps to optimize costs, since it is not tied to location or number of ports. You can immediately get a 100-channel number for the price of an old mobile phone and connect employees to it from anywhere, where there is Internet. They don't even have to come to the office for this. Virtualization is especially good for quick start... For example, you open your first office and are very limited in funds, and time is running out. A virtual PBX helps to provide fast installation of telephones for anything - it would be an Internet connection. It is not necessary to pull the optical fiber or twisted pair: At least for the first time, Wi-Fi or 3G will do. Using cloud telephony, you can organize voice communication between employees of the company and its customers. At the same time, you will immediately have a large set of additional services - such as a direct city number in one of seventy countries or free for customers (Toll Free) hot line with 800 number in any of 55 countries of the world. For example, British numbers 44-800 and 44-808 are connected free of charge and cost only 160 rubles. per month. A number in Ireland will cost 120 rubles a month. You probably pay more for a mobile phone. A direct Moscow number will generally be free for you if the total duration of incoming calls to it exceeds 700 minutes per month. Calls between the internal numbers of your PBX are always free of charge.

Cost optimization

An ordinary PBX is a hardware set with binding to a certain place and a bunch of physical restrictions. Today your company has just opened and nine internal numbers are enough for it, but you buy a 16-port PBX "to grow". How many numbers will you need in a month? Six months later? Nobody will tell you this in advance, and you always have to adapt to standard schemes: 24/32/48/64 ... With a high probability, when expanding your office PBX, you will not be able to simply install additional modules and purchase licenses. Usually you have to change the PBX itself to a more powerful one. When you move your office, you will have to carry a mini-PBX with you and reconfigure it in a new place, and when you open an additional branch, you will have to buy another one for it. When using a mini-PBX, the cost of a call depends on its type, and long-distance calls are not cheap. With a virtual PBX, there is no fundamental difference where you call: all traffic is routed over the Internet and costs a penny. Internal traffic is generally free, even international traffic! A classic office PBX can only connect subscribers and offer them a simple choice of a voice menu to mournful melodies. Virtual PBX from Zadarma is a modern service with a lot of both familiar and non-obvious features:
  • voice menu (IVR) with flexible settings;
  • easy transfer of a call manually or according to a predefined scenario;
  • quick call interception (just pick up the phone and press two digits);
  • recording of conversations (simultaneously on multiple numbers);
  • large volume voicemail (Voicemail System);
  • automatic fax reception;
  • appropriation short numbers for calls to the most frequently called subscribers;
  • autoresponder programmable on a schedule (auto-calendar);
  • automatic messages and actions for a given incoming number (auto attendant);
  • alternative line connection
  • detailed and visual statistics for all calls
  • programming interface (API) for integration with other services.
In addition, conference calls can be organized between subscribers of internal numbers in just a couple of clicks. Just remember how much work it costs to do it with other solutions. The virtual PBX itself is provided "for free", that is, free of charge, for all customers who regularly replenish their account (at least once every three months).

From technology change to paradigm shift

Business people are distinguished by a clear understanding of goals, the ability to independently set and solve them in an optimal way. However, many who consider themselves to be businessmen are held captive by classic delusions. They often perceive the purchase of a thing as an intermediate stage in achieving a goal, while they do not need the thing itself, but the functions it performs. If the head of the corporation needs to fly to business meetings in other cities, then it is not at all necessary to buy an airplane for this. It will only be an expensive toy that will never pay off. A turbojet in corporate colors will gratify self-esteem and give +100,500 points to charisma, but will not help the company develop - rather, it will take the lion's share of the funds for its service. Of course, the private jet example is somewhat grotesque, but the same principle holds true on a smaller scale. If you are not a techno-fetishist, then you hardly need a huge server that stands and buzzes in a separate room with a split, turning electricity meters into compact fans. Most likely, your company needs some specific IT services, and today it will be much more efficient to implement them in the cloud. The situation is similar with other familiar things, including telephone connection... Buying a traditional PBX from most companies can be viewed as an unreasonable expense. The company needs a stable and convenient connection for communication of business processes, and not the equipment itself, which is worth the tangible one-time costs and is rapidly becoming obsolete. It is high time to move office telephone exchanges to the cloud along with other non-core services for the company.