Who won rapid at McDonald's. What are the chances of winning an apartment at McDonald's Monopoly? secrets of a successful promotion at McDonald's
12 secrets of a successful McDonald's promotion
The McDonald's Monopoly promotion once again breaks customer response records. 16.5 million prizes and simple mechanics are key elements of its success.
Why is this promotion causing such a stir - queues, exchanges of stickers, the sale of rare stickers on Avito for 15 thousand rubles.
Retail .ru asked Ekaterina Buzukova, a business consultant for assortment management, to explain the mechanics of this promotion, to describe with a professional eye those reproducible secrets that should be adopted.
1. The action is clear
"Rip off the sticker - get a prize." Even children understand what needs to be done. Do not complicate, do not come up with complex designs such as "300 bonuses, with which in a month you can pay for a third of the purchase for an amount not less than 1299 rubles, provided that you present a coupon redeemed in a store in Khimki." Simplicity is our everything.
2. Availability
Doesn't require any extra costs. "Buy the same things that you usually buy - and you can win super prizes." Don't force people to buy something unnecessary or too expensive, or something you don't usually buy. The availability of prizes for little money is always attractive.
3. Good prizes
There is something to fight for. An apartment, a car, a million, 120 thousand for shopping, TV or at least a cheeseburger. Of course, the question of the budget is how much we can invest in a share and what kind of sales growth we expect next. But sales growth is not always the only goal of a promotion. McDonald's has invested decently, but the main bonus will be not only sales growth, but retention of the target audience.
4. Prize guarantee
You will definitely win something if you buy three or four products. And it will be something useful (like a coupon for 1000 rubles from the Eldorado store) or tasty (like a hot drink). Promotions, where the prize may or may not be, are outdated for a long time, there are too many promotions around in which you do not win anything.
5. Momentality
There are two types of prizes - instant or cumulative, and you will definitely get any of them. An instant prize is recognized immediately, without leaving the checkout, maybe you can eat it right there. Wait three months - kills any stock. Especially if your audience is young and impatient. Instantaneousness is the motto of modern life, and it will definitely have to be reckoned with.
6. Excitement
Accumulative prizes start the excitement peculiar to people. "Collect three pink / red / blue stickers and the car / shopping / apartment is yours." Of course, it is unlikely that you will be lucky, but it seems that everything is so achievable - all that remains is to find Sretenka! The combination of instant and accumulative prizes gives a hype effect.
7. Namelessness
You can save up with the whole family, exchange with friends, buy or sell stickers. There is no need to bother with name cards, phone numbers and other registrations (that is, you will have to when you go to get your cherished car, but this is a completely different matter). A little more, and the stickers would have acquired the scale of a cryptocurrency ... Just kidding. But the idea is clear - the more accessible, the better.
8. Time constraints
Until 12/31/17 forces you to buy more and faster. A month is more than enough to cause a stir, collect stickers (and add four kilos). Do not drag out the stock in time, otherwise it will cease to be a stock.
9. Mass character
The promotion is valid everywhere, in all parts of the country where McDonald's is located. It is for everyone - adults, children, retirees, women, men, taxi drivers and moths. It is terribly annoying when “the promotion is valid only in a store on Pyataya Parkovaya Street or“ only for holders of a gold VIP-card ”. However, what do we want to achieve - coverage or personalization? If coverage - then there should be no restrictions.
10. The action is well advertised and promoted
The video calling to rip off the stickers is understandable and interesting, there is a call to action (“and if you don’t rip it, then I’ll get an apartment for you!”). If we are going to make a mass action with good prizes, then the advertising of the action itself must correspond. Not to save on prizes, but to save on advertising - what's the point? "Secret promotions" remain secret not only for competitors, but also for buyers.
11. There will be enough prizes for everyone!
In contrast to the Perekrestok shares, where the pans ran out before the buyers accumulated the necessary seven / ten / one hundred stickers. I do not argue that "hurry up until you snapped it up" is also a place to be, but this is quite annoying. The second time I will definitely not participate if I saved up and saved up my stickers, but I didn't get it.
12. Rarity and originality of the action
"Monopoly" - cool, unusual, funny, fresh, does not happen often, therefore it attracts attention. Stuck in my teeth lean advertising campaigns in which you have to get bonuses for the purchase from the amount of xxx, which I do not remember. And nobody remembers (except for the marketers who get their salaries for it). Come up with something worthwhile, because "bonuses for a purchase" cannot be considered a promotion.
This is what distinguishes "Monopole" from many other uninteresting promotions (where you save up, save up, then after three months you get points that can be used only by a third, and then under certain conditions and only upon presentation ...).
McDonald's is once again running its famous Monopoly campaign. This year, almost 16 million prizes have been drawn, including apartments in Moscow. To understand how and what you can win, we read all 37 pages of the promotion and calculated the chances of success.
Monopoly scheme the same as last year: 22 McDonald's dishes and drinks have special Monopoly stickers on the packaging. Several burgers participate in the action (for example, Big Mac, Filet-O-Fish, Chicken De Luxe, etc.), Chicken McNuggets (9 portions), a large portion of French fries and medium and large portions of drinks. On the back of the sticker is printed either the name of the prize or the name of the street. In the first case, you will immediately find out what prize you received, during the second - you can collect a collection of certain stickers or take part in a super prize drawing.
A total of 49,340,139 stickers were produced. They were randomly distributed in all McDonald's restaurants in Russia.
What can you win?
In total, McDonald's will give away 16 million prizes.
Food
You can win one of 6 options:
Cheeseburger (424 thousand burgers)
French fries (1.2 million standard sized servings)
Cherry Pie (1.6 million servings)
Waffle cone (477 thousand servings)
Cold drink (795.5 thousand standard size servings)
Cappuccino (795.5 thousand standard-size servings)
How to get the
Important details
1. You can get dishes only when they are on the menu (for example, during breakfast until 10 o'clock, a cheeseburger is not sold, and a vanilla cone cannot be received at MacAuto from 02:00 to 07:00 in the morning).
2. The sticker cannot be used for Uber Eats deliveries.
Tickets, certificates, promotional codes
2 tickets for the opening match of the 2018 FIFA World Cup (10 prizes)
2 tickets to the semifinals of the 2018 FIFA World Cup (10 prizes)
Certificate for 120 thousand rubles for annual shopping at Lamoda.ru (15 prizes)
Promo code for 1,000 rubles when ordering from 4,000 rubles on Lamoda.ru (1 million prizes)
Promo code for 1 book from 400 electronic or 100 audio books on Litres.ru (4 million prizes)
Promo code for 2 months of subscription to audiobooks zvukislov.ru (1.2 million prizes)
Promo code for 350 rubles from tvzav (2.5 million prizes)
Coupon for 1000 rubles when buying at Eldorado (2.5 million prizes)
How to get the
Promotional codes from tvzav, zvukislov.ru, Lamoda and Litres must be entered on store websites. The Eldorado promo code can be used both in the online store and in offline outlets. Football tickets will be delivered to the winners by courier.
Important details
1. In some cases, promotional codes are valid for a limited number of products. For example, in an e-book storeLiters you can choose not any book, but only from a limited list (400 electronic and 100 audiobooks).
2. To cash out a promotional code for 1,000 rubles in the online clothing store Lamoda.ru, you will first have to place an order for at least 4,000 rubles there, and then the price will be recalculated taking into account the promotional code. The offer does not apply to products of some brands (for example, Mango, Lacoste, "TVOE" and others).
3. Some coupons need to be cashed out quickly. For example, a coupon for 1,000 rubles in the Eldorado electronics store is valid only until January 14, 2018.
4. To get to football, you will need to issue a FAN ID.
Money
1,000,000 rubles (2 prizes)
100,000 rubles (20 prizes)
How to get the
Register on the promotion website or in the application and enter the sticker code on. The money will be transferred to a bank account opened with one of the Russian banks.
Important details
Cash will not be issued.
Gadgets
SAMSUNG Galaxy S8 Smartphone (13 Prizes)
Ultra HD TV (10 prizes)
Hoverboard POLARIS PBS 0601 (69 prizes)
Game console XBOX ONE S 500 GB (30 prizes)
Instax mini 9 instant camera (450 prizes)
How to get the
To receive the prize, you need to register on the McDonald's website or mobile application no later than January 31, 2018. Distribution of prizes begins on the first business day of 2018 and ends on 28 February 2018.
Important details
As reported on the hotline"Monopoly" , these prizes can be obtained in stores"Eldorado" ... To do this, you will need to present the winning sticker.
Cars
In "Monopoly" issued 12 stickers with a prize in the form of a carŠKODA Rapid (in branded car dealerships it costs 819,719 rubles).
How to get the
To get a car, you need to register on the promotion website or in the McDonald's application and indicate your data and sticker number. The car must be handed over no later than 30 weeks after the first contact between the organizer and the winner.
Important details
A car donation agreement is drawn up. No cash compensation will be provided. The car must be picked up by yourself from the Volkswagen Group Rus dealership.
Apartment in Moscow
Perhaps this is the most coveted prize"Monopoly" ... The advertisement for the action says that five 1-room apartments in Moscow are being raffled off. The conditions specify that in fact it is not an apartment that is being raffled off, but the right to conclude an agreement on participation in shared construction. The developer is PIK Group of Companies PJSC. The prize is the future apartment finished in in New Moscow. It is 2 km from the Buninskaya Alley metro station and 5 km from the Moscow Ring Road.
There are three ways to win an apartment. Either find a sticker on which this prize is indicated (three such stickers have been released), or collect a collection of three specific stickers, or take part in a super game (more on this below).
Important details
The area of the apartment is not specified in the rules, but the smallest of the proposed has an area of 45.2 sq. m and costs 5,505,360 rubles. The date of putting the house into operation in the conditions of the promotion has not been announced. The press service of McDonald's did not respond to an inquiry from Sravny.ru about the size of the apartment and the time it was received. Couldn't explain the conditions on the McDonald's hotline.
How to get the
If you are lucky enough to find a sticker with an apartment, then you need to register it on the promotion website or in the McDonald's app. After the new year, you will be given a certificate for the prize. It will contain the contacts of the PIK representative, who will also need to be contacted, and by March 1, 2018. Or the winnings will be canceled.
Collectible prizes
ŠKODA Rapid (7 prizes)
SAMSUNG Galaxy S8 Smartphone (7 Prizes)
LG Ultra HD TV (5 prizes)
1,000,000 rubles (1 prize)
Certificate for annual shopping for 120,000 rubles. on the site(10 prizes)
RUB 100,000 (10 prizes)
Game console XBOX ONE S (10 prizes)
How to win
To get one of these prizes, you need to collect 3 stickers of certain streets. For example, if you manage to find stickers "Kutuzovsky Prospect", "Gogolevsky Boulevard" and "st. Shchusev ”, then you will win a car. A complete list of streets for each prize can be found on page 14. .
Coupons must be registered on the McDonald's website before 23:59 (Moscow time) on January 31, 2018. After that, the organizers will contact the winners.
Super prizes
Tickets for two to the 2018 FIFA World Cup final match (3 prizes)
ŠKODA Rapid (1 prize)
One-room apartment in Moscow (1 prize)
Travel voucher for 4 adults and 2 children up to 12 years old (3 prizes)
How to win
You need to leave a request with any (not previously used) stickers on the site until 23:59 p.m. December 24, 2017. The results will be announced on December 25 during the broadcast from the McDonald's restaurant (the organizer will determine the time at its discretion) and published on the mcdonalds.ru website no later than January 16, 2018. The organizers will contact the winners themselves.
What else do you need to know
- Only citizens of the Russian Federation over the age of 18 can participate.
- Stickers must be saved until the prize is received.
- Winners don't have to pay income tax - McDonald's will do it.
The missing sticker can be bought for 70,000 rubles
In general, you cannot exchange and sell stickers under the terms of the promotion. Item 88 Monopoly states: “It is prohibited to buy, sell, sell by auction or any other method of transferring a sticker to another person. Any such transmitted sticker is invalid. "
But this does not stop the protesters. When preparing this material, we found on Avito on the sale of a sticker from Monopoly for 70,000 rubles. And in" In contact with " there is a special
In order to get a car, McDonald's visitors had to place an order for an amount of 350 rubles or more, receive a promo code along with a check and register using it on the website www.mcdonalds.ru. In 20 days, all the cars acquired owners - the names of the lucky ones were announced every morning at the Europa Plus radio station.
Every second orders are taken from two motorists, about 100 per minute, about seven thousand per hour, and 170 thousand cars pass through MacAuto every day.
The certificates for the right to own the new Skoda Rapid were presented to the winners on April 19 by the managing director of McDonald's in Russia Alexey Semyonov. "In the process of developing the MacAuto concept - from the moment the very first Russian enterprise was opened until today, when there are already 251 such enterprises, a number of indicators were important for McDonald's: a comfortable environment for drivers, speed and quality of service, safety and convenience of packaging, - said the top manager of the company. - Today almost all McDonald's enterprises are successfully working with new service and production systems, and MacAuto is no exception. But we have something to strive for and what's new, even more modern to offer the guests of "MacAuto" - Russian motorists and their passengers ". 
How it was 
The first McDonald's in the MacAuto format was to be a restaurant in Oklahoma City. At the entrance to it, it was planned to install an image of the clown Ronald McDonald with an intercom inside - to attract visitors and receive orders. The restaurant was due to open in October 1974. But the capital of Oklahoma was overtaken by the small town of Sierra Vista in Arizona. Near this town is Fort Hauchuca, the intelligence center for the entire US Army. Soldiers in uniform outside the base were simply prohibited from leaving their cars. And entrepreneur David Rich, holder of a McDonald's license in Sierra Vista, opened a separate sliding window in his restaurant, from which soldiers could order food without dismounting or disobeying orders. It happened on January 24, 1975. The Oklahoma City restaurant opened on April 5 of the same year.
Briefly about conditions and registration ✓
McDonald's promotion 2016
Official website and mechanics:
Registration of promo codes on www.mcauto20let.ru
Name of the action:
"MacAuto 20 years: 20 cars in 20 days"
Promotional prizes on www.mcauto20let.ru:
- Every day SKODA Rapid SEDAN (NK31D4) 5 manual transmissions 90 hp + Entry + Pure white
- Cash equivalent (including VAT) - 590,087 rubles
- Additional cash Prize (including VAT) - 317,739 rubles 15 kopecks
Terms of registration and participation on www.mcauto20let.ru:
The term of the MacAuto is 20 years: from March 26, 2016 to April 14, 2016, taking into account the opening hours of Fast Service Companies and may be extended at the discretion of the Organizer.
To participate in the action on www.mcauto20let.ru:
To participate in MacAuto for 20 years, it is necessary from March 26, 2016 to April 14, 2016 to make a one-time purchase (a one-time purchase means a purchase within one transaction, with one cashier's check) in one of the Fast Service Companies in the amount of at least 350 (three hundred fifty ) rubles. The Participant receives a check ("Check") with a unique code consisting of 5-16 characters ("Unique Check Code"), which must be sent by sending a CMC message to the short number 6125 (with the receipt of a subsequent confirmation CMC message, as indicated in 17 below), or register a Unique Check Code on the MacAuto Website for 20 years (as specified in clause 9 below) from March 28, 2016 to April 14, 2016. The cost of sending a CMC message for a participant is fixed - 1.77 rubles (including VAT).
Persons who have committed the actions provided for in this clause 7.1 are referred to as "Participants". For the avoidance of doubt, the Unique Check Code can be registered by the Member by sending CMC to the short number 6125 - from March 26, 2016 to April 14, 2016, by registering on the MacAuto Website for 20 years - from March 28, 2016 to April 14, 2016. Each Unique Check Code is valid until April 14, 2016 inclusive.
This part of the site is not shown because you have a blocker enabled (Adblock, etc.).
So that there is no empty space, we will at least display this beautiful picture that reflects the essence of our site:
Brief instructions for disabling AdBlock, AdBlockPlus and uBlock on the website www.site
AdBlockPlus (most often) 1. Find the AdBlock Plus icon in the address bar of your browser and open the menu. 2. Just uncheck "Enabled on this site", the text will change to "Disabled on this site", and the program icon will turn gray.
AdBlock 1. Find the AdBlock icon next to the address bar and open the menu. 2. Click on the "Do not run on the pages of this domain" item and confirm the action by clicking on "Exclude".
uBlock 1. Find the uBlock icon next to the address bar and open the menu. 2. Click on the large Shutdown icon. After clicking, it will turn gray.
Every December, the "Monopoly" campaign is held at McDonald's throughout Russia. The bottom line is to find the winning stickers that come with some of the restaurant's products. For example, stickers can be obtained with a Big Mac, a glass of coffee, or a large batch of potatoes. The main prizes of the action are an apartment in Moscow, a car, a million rubles and tickets to the semifinals of the FIFA World Cup. The Village talked to the winners of last year's Monopoly about how their lives changed after winning and what it is like to get a million by buying a cappuccino.
Vitaly Istomin
37 years old, chef
1,000,000 rubles
I can't start my day without a cappuccino and most often I buy it at McDonald's. Like all normal people, I did not believe that I would win. I bought coffee - tore it off, looked - and then I live. I drove to work last October and was late, but still stopped by the McDonald's for a drink. He tore off the sticker, and it says: "Instant win - a million rubles." The first thing I did was post a photo on Facebook with the words "The universe smiled at me." Later I thought that this was some kind of nonsense and, most likely, the prize was not real, but potential, and I would have to do a lot of things to get the money. Since childhood, I was used to not rolling my lip, especially if there is a chance of losing, so after three hours I deleted the post from Facebook so as not to frighten off my luck. And when I received the money three months later, I quickly got used to the idea that I was a millionaire and forgot to brag to my friends.
I put that sticker in my wallet, scanned it later, made a copy and wrapped it in 20 pieces of paper so as not to lose it. I didn’t feel like a millionaire, but I did. I also thought that it would be more fun to win a million dollars, not rubles. A million rubles is such an amount that is not enough for a super-large purchase, but it is a pity to spend on small things, so I had no plan for where I would spend the money. As a result, I went to Cyprus, bought clothes for 60 thousand and spent a little on little things. A year has passed, and I still have about half of the winnings.
I used to go to McDuck every morning before work. The coffee there is of average quality: not brilliant, but not bad either. Plus quickly and along the way. Sometimes I had a snack at McDuck and in the evenings - my favorite is the spicy Gourmet burger. In general, McDonald's has ideal food: harmful and very tasty. I am a chef, but I love food at McDonald's - there is no dissonance: chefs, in principle, rarely prepare healthy food, usually the other way around.
There are three people who won a million rubles with one sticker last year for the whole of Russia - the operator told me this over the phone. I also accidentally found out that one of the winners was from Kaliningrad, because I was first sent his questionnaire to fill out. My victory is an incredible success, it happens only once in a lifetime, but still, why my luck, my only opportunity came not for a million dollars, but for a million rubles? And I never participated in lotteries, but after this incident I believed in them.
In general, I consider myself lucky. Once I was late for the subway, all the trains had already left, and I stood with a frustrated face on the platform. The train arrived, but the doors to the carriages did not open. Then I asked the driver to give me a lift to a couple of stations, and he gave me a ride in the cab. In my personal rating, this kind of hitchhiking is the second luck in life after winning a million.
This year I got busy at work, I also live in a different place, so I completely forgot about the action. Three weeks ago I remembered and thought: "Damn, suddenly I would have won this year too." After that I even went to McDonald's several times on purpose, but I didn’t come across anything sensible. I will try again next year.
Alla Plotnikova
32 years old, housewife
Travel for two adults and one child up to 12 years old
I was never lucky in competitions, I never won anything and generally believed that this was all a lie and deception. Yes, I never participated, only sometimes I bought lottery tickets from Sberbank. I hadn’t even heard of Monopoly until last year my husband and I took the children to a shopping center for a holiday. They took them to the nursery and went to the food court - McDonald's. There I noticed the excitement around the action - some boys actively asked everyone in a row if anyone had unnecessary stickers.
When we ordered food, my husband offered to buy a medium potato, and I said: "No, let's get big, we rarely go here." And it was on this large potato that there was a sticker with the inscription “Travel from the tour operator TUI for two adults (and one child under 12 years old)”. I still can't believe that we won, because there were seven such stickers in the whole of Russia, and we got one of them. Moreover, we had two more stickers with street names - we gave them to the boys who collect.
Our friends, who were also sitting in the food court, did not believe us - they said that we were all the time and that this could not be. But then we called the McDonald's hotline and TUI, where the win was confirmed. Then everyone began to say that McDonald's was a serious organization, but we still thought that we would have to pay extra for something.
The journey lasted eight days. Among the options to choose from, besides Sochi, there were quite decent ones: Croatia, Montenegro, Cyprus, Greece and Turkey. But since we could only go either in the spring or in the fall, we chose Cyprus in September. My husband's birthday is just this month, and we usually celebrate it abroad - in a word, everything turned out very well. We were accommodated in a luxurious five-star hotel, and we really didn’t have to pay extra for anything, not even for a visa - I was surprised. The whole trip cost exactly 130 thousand rubles.
I have a negative attitude towards McDonald's, because there is terribly unhealthy food, but sometimes you still want it. Once every three to four months my husband and I go there. I can't say what I like there the most, I just want to eat a big mac or a cheeseburger sometimes.
Among my acquaintances, no one won anything like that. I don't know if they envied me or not, but no one voiced it out loud. But all my friends who know about my victory began to actively participate in "Monopoly" and other promotions. But no one won anything more than a thousand rubles discount at Eldorado.
Of course, after winning, I believed in miracles. No, I didn’t participate in other promotions, but I realized that you can really win. In general, I am lucky in everything except lotteries. I have a happy life, a wonderful family, I have always worked where I liked. In the new "Monopoly" I want to participate, but so far all hands do not reach.
Daria Ermakova
18 years old, student, McDonald's employee
Certificate for purchases in the Lamoda store for 120,000 rubles
I live in Odintsovo, and McDonald's is right next to my house, so my friend and I often visit it - literally every other day. Most often we drink coffee, eat potatoes and just talk. Last year a boy came up to us and asked if we had any Monopoly stickers. So we learned about the action and immediately began to participate in it.
At McDonald's, you can win instant prizes: a pie, a cheeseburger, potatoes, coffee, coupons for Yandex.Music, a million rubles, and so on. Such gifts are won from one sticker, but most often the names of the streets come across. Each street has its own color. There seem to be seven in total: orange, blue, brown, green, purple, pink and red. Collect three streets of the same color - you win an apartment or a car. At the same time, two out of three streets often come across, and the last third is very rare, and everyone hunts for it.
For two weeks, my friend and I collected an impressive stack of stickers - one and a half centimeters - I kept them at home on a special shelf. And then one day I look at my stickers and realize that I have three orange streets. My friend and I, of course, thought that this was a hoax and they wouldn’t give us anything, but it turned out that we won 12 coupons of 10 thousand rubles each in Lamoda. The winnings were divided in half.
In "Lamode" the prices are small, and the things are of good quality, so we ordered with the whole family. For myself, I took a white blouse with ladybirds, jeans torn at the knees, one more jeans, a pink blouse, a jacket with the Batman sign, T-shirts - in a word, a lot of things, I can't remember everything. We also bought shoes for my brother and mom, and a jacket and a T-shirt for dad.
After winning, my friend and I continued to go to McDonald's and collect stickers: we had the hope that we would win a second time in a row, but for this we need to be too lucky. And instant edible prizes, of course, came across.
McDonald's has come up with a good promotion. It is clear that not every third person will win, but one in a million, but the system works: people really go to restaurants more often. In addition, the action is held in the winter before the holidays, when everyone is in the right mood and rest.
I don't think you can win at Monopoly by cheating. You will not be able to print the sticker yourself, because a unique code printed on the sticker is needed to confirm the win. You only need luck to win.
I heard about the fact that in groups on VKontakte they exchange stickers and sell them, but I think that there are many scammers. If you come across a rare sticker, why sell it for less than you can get thanks to the prize?
This summer, after passing the exams, I wanted to start making money, and I got a job at McDonald's. Since then I have been working there five days a week, and I like everything, we have a friendly team. At work, I eat goods that we are allowed to eat - Big Mac, Cheeseburger, coffee, cold drinks and potatoes. But if you only eat this food, you can get fat, so sometimes I take lunch from home.
McDonald's employees are prohibited from participating in the action - I don't know why. But I have no desire, it seems to me that I won’t win anything. Stickers, of course, come across - I give them to a friend who plays.
Arsen Dallakyan
consumer behavior consultant