What does MegaFon sign mean. What do cellular operators logos mean? What do the branded colors "MegaFon" mean
In the heading "Redesign" we tell about how design thinking works. Every week on the task of Look At Me Designer Anton Schneider in two hours makes the company's logo redesign and explains the course of his thoughts. The main thing here is how the process of "brainstorming", the search for ideas and solving the problem. This week, MegaFon completed the purchase of Yota's purchase from Garsdale's holding, and previously it became known that the cellular operator.
Anton Schnider
He started in the studio of Artemia Lebedev to the lead designer and the "creative attack aircraft", but for three years now engaged in its own design bureau S-I-L-A along with three other professionals. Main specialization: logos, corporate identity and web design. In addition, Anton is developing its own Fingarilla project - an application for creating a generative music. Anton's wife - Ksenia Schneider, designer clothes.
It was
Became
« Megaphone". I wish him good and prosperity. The logo, as it were,, but no matter how. I tried to find the logo of a large operator worse than the "MegaFon" could not. If you look at the largest seaside companies, there are not many semantic loads in logos. The main thing is the emotion, the picture and the correspondence of the ideology, if it is.
I just have a novelty thought. The overwhelming number of logos and styles should be wearable. In short, it is enough to imagine that you have a logo on a T-shirt, immediately becomes clear, normal or not. It doesn't matter even if it will never be on a T-shirt. It will be on the building, on a circle, on the phone, etc., and these are all the items that people in one way or another express themselves in our pro-Western consumer culture. Spearly walk in a T-shirt with a logo. This usually takes to the cottage. Imagine there is no other clothes, and there is a choice of these - at what place will the MegaFon be? Exactly not on the first. I also regretted it. According to the brandbook, the T-shirt will be green.
In short, today I will adhere to the thought that the idea is not obligatory, and the main thing is a beautiful puper. First of all, of course, I will try to stay within the framework of the plastics of the existing logo. I don't like colors, in general. Bush. But on the other hand, a combination is rare. Circles. I touch them. And it gives options. M in the letter F. Mesh Dynamics, megaphone is still. MEGA, by the way, denote the letter M.
I like the speaker. Immediately remembered the coolest lattice of Dieter Rams. Well, I pick it up as a standard. But something turned out to be a dalton test. And in general corrosion of pupil. No no no.
Suddenly, in Skype, my task asks Padavan. "" MegaFon "do," - I say. After 20 minutes he sent ideas. Rely on the recognizable symbols of the world of cellular communication. Signal, antenna, bee honeycombs, sim card, chip. Check out: letter M from the power of the signal, and the antenna - F. The most suitable thought - with the form of SIM card, however, someone has already seen it. But I do not care. I take a sim card.
I put in the form of previous developments. And immediately understand that in essence it remains to find what will be inside the form, because Simka is ideal, its purpose is understandable, even if you do not know the brand. Inside there will be a letter M.
Several sketches. There are already options that can be viewed on full.
New megaphone logo
The new Logo "MegaFon" appeared within the framework of the mobile Internet campaign "All Inclusive", but this does not mean that the previous logo will not be used. So the representatives of the operator commented on the innovation.
According to representatives of the company, the update of the charts "revitalize" visual communication on TV, UN, online advertising. In the future, it will be gradually updated to the Digital and in retail. At the same time, the old and new graphics will be able to comfortably coexist.
"Work on the update of the brand began a few months ago together with agencies Saffron Brand Consultants. and LEO BURNETT MOSCOW, A number of design directions were considered. The organic solution for the brand was found by the LEO Burnett Moscow agency. We set out to create a clear and practical visual system, "MegaFon Strategic Marketing Director said Anastasia Avkina. - Our restyling is "rejuvenation" of the brand while maintaining clear recognition and continuity. "
According to the interlocutor, restyling on the one hand is a return to the origins, and on the other - a step into the future.
"Now many large world brands go away from three dimensions and go along the path of simplification - commented on restyling Creative Director of Leo Burnett MOSCOW Selim Onlusoy. - We found inspiration in the circle - the most concise and finished form. The new system allows you to achieve uniqueness in each use, and at the same time remain recognizable. "
Recall, rumors about changing the corporate identity of the operator in the media in the summer, but later it was reported that MegaFon will not change the aident until the end of the Olympics in Sochi.
The composition of the creative group:
MegaFon (client)
Director of Strategic Marketing - Anastasia Avkina
Brand Head and Integrated Communications - Olga Kharybina
Senior Specialist Department of Integrated Marketing Communications - Andrei Litvinov
LEO BURNETT MOSCOW (Developer)
Executive Creative Director-Mikhail Kudashkin
Creative Director - Selim Onlus
Senior Copywriter - Ivan Dergachev
Copywriter - Victor Kurastikov
Art Director - Herman Kapiton
Creative Director Design Studio - Dmitry Yakovlev
Designer - Sonya Kozlova
Director of Strategic Planning, Alexander Worlds
Customer Developer - Shared Wilke
Eccooutorder-Director-Lvetlana Pozdnyakova
Eccoout Manager - Julia Velichko
Producer - Oleg Gridasov
Armorux (Production)
General Producer- Anton Cyril
Producer - Eric Leontak
Director-Natalia Bogomolova
Mikhail Hasaya operator
Any large company seeks to stand out from among competitors not only by the quality of services, but also a unique design of their outlets, sold products and, of course, the logo. The development of the latter is paid to the lot of attention, huge money is spent on it, and everything in order to make it really memorable and encourage potential customers to contact the services of a particular enterprise.
Your branded symbols, that is, logos, there are also every cellular operator. For example, when mentioning biline in the head, an association with a bee is immediately arise, and the MTS image is associated with an egg circuit. Application of the company's logo on clothing, dishes and souvenirs has become commonplace. But what do these branded images symbolize?
MTS logo
The current MTS logo is a red rectangle with a bulk white egg on it and the name of the operator. This is the fourth corporate sign of the company, which appeared in the fall of 2010. In such an unusual combination, the developers wanted to emphasize the simplicity of using their service and the great potential for the further development of the brand. Representatives of MTS believe that this logo reflects key aspects of their activities, namely:
- use of innovative technologies;
- traditional;
- viability.
Beeline logo
The current Logo Beeline consists of a striped black and yellow circle and the name of the brand itself. Such a combination of graphic elements is designed to strengthen the connection between the many years of experience of the company and its focus on meeting any customer needs. The creators of the logo had a difficult task - to maintain the well-established association with a hardworking bee and make a sign as simple as possible, understandable and easy for perception.
The predecessors of the active logo were blue, and yellow bees, which separated the name of the brand into two parts - "Bi" and "Line". Previously, the image of the branded symbol varied 4 times, the current version is the fifth option and is considered the most successful.
MegaFon logo
MegaFon's logo for the 20-year period of its existence radically changed only once, all further modernization was almost invisible. Today it is a convex two-color (purple-green) circle with edging and points and brand name. Moreover, in the current version, the focus is made precisely on the name of the operator. Previously, the circle occupied most of the emblem and was optional. Initially, he symbolized part of the telephone tube. The first version of the megaphone logo was completely different. It was depicted on a man and three inscriptions of different colors on the phone: North-West, GSM and Northwest GSM.
JSC MegaFon is one of the most influential telecommunications companies in our country. Almost 65.5 million people enjoy cellular communication, internet access, cable TV from MegaFon. At the same time, questions about how to use one or another service of this operator, appear again and again. We will answer them in the articles of this section. In the meantime, we suggest learn a little interesting about the company's life.
MegaFon today
The year of opening the MegaFon network is 2001. In a short time, only in one capital, more than 4 million people became subscribers. Especially popular "MegaFon" became among young people.
One of the advantages of "MegaFon" is roaming around the world. The network operates in 190 countries, incl. The most distant corners of the earth. In some tariffs, the conversation price does not depend on the distance, i.e. Call, for example, from Moscow to Khabarovsk can be at the same value as in Zvenigorod.
What do the branded colors "MegaFon" mean?
The green-purple emblem of this operator is known to all Russians. What do psychologists talk about such a combination of colors?
The union of purple and green is unusual and extravagant. In itself, the purple is already against the contradiction, because it includes a relaxing blue and invigorating red. The combination of lilac with green is the challenge, eccentric. Itifies the spirit of youth and change from it.
Who owns the company logo?
In 2006, information appeared that the MegaFon logo was taken from the official website of the National Basketball Association. There it was used as a button "Live" statistics. But the cellular operator was presented by facts that say that for the first time this sign (four-point circles) began to be used by MegaFon. As a result, I had to change the emblem NBA.
Games with MegaFon
Since 2009, MegaFon has become one of the official sponsors of the Winter Olympic Games, which will be held in 2014 in Sochi.
In addition, MegaFon has a project of the All-Russian Road Show. According to the company's leadership, the grand show was conceived in order to popularize sports. The project started on May 14, 201, when 1000 days remained before the Olympics. The show includes an exhibition of sports cars, competitions in winter sports, mobile technology exhibition. Take part in "Large Games MegaFon" must have a total of 40 cities. In every city games pass 2 days.