Red Energy, Super MTS and Piece. MTS updated their "egg" download MTS emblem

The company was founded on October 1, 1993. For 24 years of existence, it was No. 1 among cellular operators, ahead of Beeline, MegaFon and Tele2 – three other major market players. The total number of subscribers at the time of 2017 exceeded 110.000,000, and the annual turnover - 400.000.000.000 rubles. Now MTS provides services not only to mobile communications, but also home Internet and television.

• as abbreviation in the title decryp;
• what does the logo mean and why this is an ellipse, and not an egg;
• most popular tariffs and suggestions;
• many other interesting information.

History

It all started in 1993. Then the union "Mobile Moscow" won the competition for the provision of cellular communication in the GSM-900 range. The association eventually grew into MTS CJSC. The founders entered Siemens, MGTS, Deutsche Telekom and several other companies.

Interesting! At the time of launch, 47% of the shares belonged to the Germans.

The development was rapid - by 2004, the coverage area did not have time to reach only to the Penza region and the Chechen Republic, and the number of subscribers reached the turn of 1.000.000 already in 2000.

From the beginning of the existence, MTS bought (part of the stock packs or fully) companies such as: "Taif-Chick", "Kuban GSM", "Primtelephone", "Tomsk cellular communication", "Dagtellecom", "K-Telecom", "Mar Mobile "

Services regions

In Russia, the MTS connection is in every city and the region - from Moscow to Yakutia. The operator serves the coldest settlement of the Russian Federation - Ust-Nehra, the temperature in which sometimes reaches -70 degrees. The coverage area includes the cities of Armenia, Belarus, Uzbekistan, Ukraine and Turkmenistan.

Interesting! According to the results of the Mobile Speed \u200b\u200bRating study, MTS offers the highest quality and fast mobile Internet in Russia (3G standard). Speed \u200b\u200bon weekdays reaches 8.7 Mbps, no "savings" does not arise, and the connection is not lost. Tests were held in Moscow.

Why exactly MTS and why such a logo

In 2006, the rebranding MTS happened. It was decided to change the logo - he was an unbelled blue ring with a red point in the middle. The General Director of the Telecom System chose a new symbol. White ellipse. He symbolizes innovation, vitality, clearer, simplicity and future. The idea defeated ...

There was no top management of the company, dissatisfied and AFK Sistema. And well-known Russian marketers and analysts and at all propheted the final loss of the company's leadership positions in the market. The innovation did not like almost anyone. However, the logo "shot", and in a year the turnover of MTS grew by 35%. Rebranding managed. But another problem arose.

In connection with one of the new advertising companies, the operator used 2 characters from the logo. The major edition of the ADMERU wrote about this news, using the header "MTS showed its 2nd egg." Elena Crooka - the company's press manager - sent a letter to the resource with the requirement to change the name of the publication. The argument was approximately the following: "Our symbol is not an egg, and for such comparisons you can get big problems."

Interesting! Despite the humor, with whom the new logo adopted the public, he reflects all the values \u200b\u200bof the company. After rebranding, the turn rose by 35%.

As for the very name of the trademark, MTS is "Mobile TeleSystems". There is no hidden meaning.

Popular Tariffs and Options At the time of 2017

Now the following suggestions are most in demand.

SMART tariff line

Category "Smart" tariffs - solutions for subscribers who are more convenient to pay for their balance every month. Tariffs include Internet traffic packets, minutes and SMS. They are largely popular thanks to their flexibility: the initial price for "Smart" in some regions begins from 200 rubles.

Red Energy, "Super MTS" and "Poless

These are rates without a monthly fee. Such solutions usually prefer people who do not need Internet traffic packs and SMS messages - they spend money mainly to conversations.

Interesting! Separate mention deserves the "Super MTS" tariff. After choosing it, you can use the option "Call for free on MTS Russia 100". You put 100 rubles a month - and get 100 minutes per day of free conversations. This offer is one of the most profitable operator.

MTS-Tablet and MTS Connect-4

Tariffs are popular with subscribers who often use the Internet. By choosing the minimum traffic package on Connect-4, you can pay for the Internet surfing of only 100 rubles per month. At the initial price, 100 megabytes are provided - it is enough to communicate in social networks and, for example, check mail.

Social activity of the operator

MTS is engaged in charity. For example, since 2011 there is a project "Let's help together". It works as part of the "Give Good" movement, and the point is as follows. Employees collect money for surgery for sick children, and the company urgently doubles the amount collected. In addition, each subscriber can contribute to a good deal.

To transfer money to the Charitable Foundation "Give Life", send SMS to number 6162. In the content, specify the amount of donations - numbers. Sending is free, and you can translate from the 1st ruble to 15,000 rubles.

MTS: Rebranding and Egg

Cases and business bikes.

I want to remember the history of the first rebranding company MTS, who passed loudly in 2006. And also to tell a few Baek and Insights.

So the MTS company was founded in 1993 and had a logo in the form of 3 letters M, T and C (it s) with a GSM signature. I spent my first large-scale rebranding in 2006 (where the logo was a white egg on a red background), which then added cosmetic changes in 2010 in the form of three-dimensionality of the logo and updating the headset.

From the story of the former president of MTS Mikhail Shamolin (at the guest lecture 09/22/09).

The first MTS logo was drawn by the company's founder on a napkin, sitting with his colleague in a cafe. Then he simply drew an acronym of the full name of the company "Mobile TeleSystems" - MTS and commented: "And to add international companies - we will receive the tail to the Russian letter" C ".

What is done?

• Hired British brand consulting agency Wolff Olins.who worked with Unilever, PricewaterhouseCoopers and Indesit, drawing the Beatles covers, came up with the Orange brand, and earlier rebranding Biline - His black and yellow stripes.
• Spent $ 4m.that 2 times more than Beeline spent. Although half of this amount went to the volatile stand "Telecom system" at the exhibition "Svyaz-Expocomm", where MTS company and announced a new logo.
• Viral MediaVobros: Runet Runet with jokes and jokes, as well as visual stories, sometimes even playing MTS karma minus.
  Why is it important?
  From the "History of Russian Advertising: from" MMM "to Chicken Shek" from the magazine "Poshisha":

MTS announced the update of its logo. As told in the company, this will allow you to give the visual style of innovation and dynamicity laid down in the new slogan of MTS "one step ahead." The updated MTS company logo has already appeared on the bonus.mts.ru website.

In the new logo, the main graphic element is preserved - egg and basic colors: red and white. However, in the new version, the font was changed, also the logo and the word MTS was combined into one block, whereas previously they were disconnected.

Vice-President MTS for Commerce Mikhail Herchuk says: "Updating the logo and corporate style is one of the tasks that we solve as part of the introduction of a new positioning of the MTS brand. Mission of the company -" Creating a better customer experience ", and a new slogan -" a step ahead "- reflect the development strategy of the MTS brand, which is based on the orientation on the needs of our customers and innovation, which determine the company's leadership in the market." He also notes that when updating the logo, it was possible to give a new meaning to the already familiar symbol and image, while making the logo and style more relevant on schedule and more free on the composition.

The introduction of a new logo and brand style MTS is carried out in stages in all points of contact of the consumer with the brand - MTS salons, communication materials, a corporate website, internal document flow and others.

The implementation of the project on restyling logo and brand style MTS conducted agency.

Recall that MTS has already changed two logo. Until 2002, the logo was the word "MTS" and the image of a blue ring with a red point in the middle.

Later, the logo was placed on a yellow rectangle with a broken angle.

Since 2006, until today, Logo was a red square with a white egg, near the red square with the word "MTS", written in white letters. By the way, conducted by Rebranding in 2006, caused a broad discussion and the "Egg" theme - for a long time one of the most popular.

According to the company, the ideology of the MTS business implies the transition from the orientation on technology to the orientation to the brand. Therefore, in 2007, MTS has developed and started the implementation of the Multi-level Communication Platform "Get More", "Do More" and "Be More" in order to promote the company's key values \u200b\u200bof the brand and the formation of its targeted perception by external audiences within the marketing communications.

Guide

MAIN ELEMENTS

Branded colors

MAIN ELEMENTS

Red - bright, bold, energetic and spectacular color. He is perfect for us.

We use this color in all our communications. We want to see the red color, people recognized us. Red color should always be the same. This is Pantone 485C.

Below are the main colors of the brand and their representations for different production technologies.

Basic colors of the brand:

Parameters for different applications:

Pantone 485c Solid Coated Pantone 485u Solid Uncoated (for Matte Paper)

MTS logo

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The basis of our new logo is a universal symbol. He means life itself, creation, the beginning of everything new. The shape is strong, but fragile, she is close to us and well reflects the essence of our life. Strong, but gentle, proud, but restrained, pragmatic, but sentimental. All this we.

Our new logo is a composition of two red squares. The left square depicts a white symbol, in the right - white abbreviation "MTS". The logo is solid, the use of its elements separately is not allowed. An exception is souvenir products, where only a square with a symbol is allowed.

Below is the scheme of building a logo. The minimum logo size is 20mm in width, for newspaper printing - 25mm in width. The minimum size for on-screen applications is 80 pixels in width.

Building

Minimum size

Logo: Errors

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Below are examples of improper logo utilization. You must always use the approved version of the logo. No logo modifications are allowed.

Logo colors

MAIN ELEMENTS

There are three permissible logo colors.

The main version of the logo is red. It can be placed exclusively on a white background. White logo is designed for placing only on a homogeneous red background. This option is permissible only if it is impossible to use the basic version of the logo.

The black logo is used only in black and white materials. The logo is always placed horizontally and almost always - on a white background.

Logo placement rules should be strictly respected when developing any materials.