Carousel Vkontakte is a new advertising format. Carousel VKontakte - how to run? Fresh comments on recording Carousel

Carousel Vkontakte

In this article we will talk about what cases you can use this format Content in social network VKontakte.

Ideas for use:

  • Demonstrate one product, but from various angles (for detailed consumer familiarization with a commodity from the store range);
  • Show set of goods for which there is a discount at the current time. Thus, you can increase the average check;
  • Show visual instructions for the use of goods. Each card can serve as a separate item to clarify the features of operation;
  • Create a comic history, where the cards are located in a certain order. And at the end of this comic you can add another card with special offers for potential buyers. That is, after watching the carousel, the client will receive pleasant bonus (at your discretion);
  • Submit to the audience of the main speakers of the coming event. Photo cards and pho of each of the conference participants will be located on a separate carousel card;
  • If buyers often ask you the same type of questions, you can answer them with cards. Each card is a separate part of the narrative;
  • Make a digest of popular materials of the group;
  • Show cakes or portfolio;
  • Download useful content to the carousel instead of cards, and connect the button to switch to the community. What is it necessary for? Of course, in order to lure new follovers in the community. This method has already managed to celebrate its effectiveness, and is very popular among users of the social platform VKontakte.

Carousel VK is a special entry. Cards are attached to it. They can be "seal" to hidden advertising. What you need to attach to the card: name, brief description, image, button. If necessary, you can specify at once 2 value of goods - old and new. It is convenient if you want to focus the attention of subscribers on the discount offer. At the same time, the old price will be crossed. Healthy invented, isn't it?

Carousel VKontakte allows you to show the audience to 10 cards. They can be viewed in a slider mode.

Technical features (carousel size in VK and much more)

  1. Number of cards in Carousel: 3-10 pcs;
  2. In editing mode, the sequence of blocks changes;
  3. Where to call users? Possible options: in the application, on the personal site, in the VKontakte group;
  4. Permissible Header Length: 3-25 characters;
  5. Size pictures for Carousel Vkontakte: at least 400x400px. Only static pictures are allowed (the format of the carousel in VK does not support GIF animation);
  6. The text of the record is added at the request of the user. This is not a mandatory field for filling. Text volume: 220 characters;
  7. The cost is indicated for all cards, but it is not necessary to announce the price at all;
  8. Payment methods: for clicks; for shows;
  9. The picture is allowed to place text signature or information (they should take up to 50% of the total space);
  10. You activated Carousel Vkontakte advertising. Now the remaining attachments are automatically prohibited. You will not be able to add a video, photo, audio record, card or survey;
  11. The statistics indicate the total number of users' transitions. To identify the effectiveness of each individual card, use the URLs.

How to connect the carousel








Fill out the card:

  • Card size in Carousel VK (image). Minimum aspect ratio: 600x600px;
  • Photo name (limit - 25 characters);
  • Add 2 prices (old and new).

Fill out the rest of the cards.

Created all the necessary cards? Then click on "Save". Next, pay attention to the main settings of the RK.

If the post will pass moderation, it will fall into the VK news feed. And it will look like this:

If you have placed more than three cards, a special "Arrow" icon will appear in the window. This is a button that allows you to switch the cards one after another.

Now you know how to create a carousel in VK. But who can be useful to this content format? Of course, this is a good business tool that involves selling services and various products. You can make thematic selections of goods, show new products from the range, indicate the products that the discount is valid.

It's time to move to an equally interesting block of our article - Carousel Vkontakte examples. Newcomers are often interested in this format of advertising, and they will be useful to know what the carousel looks like in VK on the example.

Examples of registration of carousel VK

From the SMM communities:

But this may look like a comic story:

Photos of speakers:

Now you know the answer to the question "How to make a carousel in VK?". Everything is extremely simple!

Long-awaited updates appeared in the VKontakte articles editor - the creation of photographs, as well as attaching audio recordings.

Photographs in the editor of VK articles

The innovation will add entire albums to their articles in a convenient format for viewing - carousel. In one carousel, you can download no more than 30 pictures. Recovery editor of articles: Now the creation of photographs is available to everyone.

To add a photo name, you need to first add any image to your article. After that, when you hover on it, the "Create Carousel" button will appear. Click on it.

Open the carousel creation windows from photos, where you just need to add pictures you want to show readers.

Audio recordings

There was also an opportunity to add audio records to the article. You can attach individual entries or thematic playlists.

To add a song in an article, go to creating a new block and click on the note icon.

You can find the desired composition by using the internal search of VKontakte or choose from your audio recordings. Also, you can add a description to the attached song.


What is advertising carousel?

Carousel is an advertising card with cards. In each card, you can specify the name and short description, attach the image, button. You can also set two prices - old and new - for example, to show a discount. Or not to indicate the price at all.

Why do we need an advertising carousel?

Promotions, discounts, special offers

In addition, through the cards in the carousel format you can:

  • close the objections of their customers
  • describe the benefits of your product
  • explain how to use your product or service.

  • virtual Site Tour;
  • instructions for ordering goods / services;
  • history of product / service / business.

In order to involve users of interaction, you can show all your creativity. For example:

  • create an uniform picture from cards from cards;
  • use color damping effects;
  • come up with a short comic.
How to create carousel VKontakte?

Select the community on behalf of which an advertising entry will be created.

Cards can be from 3 to 10. For each card, you specify a link by the transition, or the phone number. Links in different cards can lead both the same page and different.

The card must be downloaded the image (at least 400 pixels in width) and specify the title (from 3 to 25 characters).

You can also add the price - the current and old, and choose one of the available buttons. These parameters are optional, but note that the button or price must be either filled in all cards, or not completed anywhere.

Technical requirements:

  • Cards should be from 3 to 10.
  • Links to any sites, communities and VKontakte applications, as well as phone numbers are accepted as links.
  • Card Header Length - from 3 to 25 characters.
  • The image for the card must be at least 400 pixels wide. Animated images are not supported.
  • You can specify the price of up to 10 billion rubles. At the same time, the price must be either indicated for all cards, or not specified in any.
  • The text of the advertising record itself must be no more than 220 characters.
  • To each card, you can add one of the following buttons: " Go "," Open "," More "," Call "," Book "," sign up "," Register "," buy "," Buy ticket "," Install "," Contact "," Fill "," Order " . At the same time, the buttons must be either included for all cards, or disabled for all.
  • Paying for advertising records with the carousel you can be pro displayed and for transitions.
  • If the carousel is attached to the record, then the other attachments (photos, video, music, cards, snippet, survey) are not added.
  • In statistics, the carousel will display the total transitions across all the cards. To track the effectiveness of a specific card, use UTM tags.

On these time, the advertising format carousel VKontakte is the newest and most appropriately disabled. In addition, you yourself made sure how many possibilities he opens up. I strongly recommend testing the advertising carousel if you have not done so far.

Hello, friends! Vkontakte's light tape, you probably noticed among photos and notes of other users. Advertising records. Usually they have a type of note with the image, a small description and button. So in 2017 this social network Presented new format Advertising - carousel.

Carousel VKontakte is the ability to beautifully present your product. Here you do not have to limit yourself by one picture, you can add a description to the name of the goods and it is possible to place links immediately into several sources. It flips with the right / left buttons placed on it, and has a slider form as on sites.

Before dealing with its creation, consider the main features of the carousel:

  1. Add to records can be from 3 to 10 images.
  2. The image on the card must be static, that is, the Gif animation cannot be used, the minimum size of the photo is 400x400 pixels.
  3. For detailed description Goods You can add the text of the record. Here the number of characters is limited - to 220.
  4. Each card has a header. It must be accommodated from 3 to 25 characters.
  5. The ability to add a link to: third-party site, any community or VKontakte application. You can also specify the phone number.
  6. The maximum price you specify is 10 billion rubles. And if you have added the price and the button to one card, then they must be present on others.
  7. On the posted image, there may be text, but it should take no more than 50% of the whole picture.
  8. Added cards can be rearranged by places using simple mouse dragging.
  9. If you choose a carousel as an advertising record, then attach other attachments to it (photos, video, survey, etc.).
  10. You can see the number of clicks on the "Statistics" section. But there will not be shown transitions for specific cards.

How to make an advertising record

To do this, open the page to create advertising announcements, Or you can simply follow the link: https://vk.com/adscreate. . Further, we celebrate the bird of advertising format we need and click "Create Record".

At the top, select a group by which it will be published. Then write the text of the post. Remember that the number of characters 220 and gaps are considered. Then go to adding the first card - click on the plus.

If you do not have your group, but you want to offer users a certain service or product, then you can. At the same time, note that it should not be empty: place in it, at least 10 posts.

After that, our card will look like that. To add a picture or photo, press the Upload button.

Of course, it is better to prepare all the necessary images in advance. First using the editor (which you like), make a suitable size, and then you will simply add them.

Under the picture, add the title. You can specify the old and the actual price of the product and add a button. The old price will be crossed out - this can be focused that in the store discounts. What will be written on the button must be selected based on the topic of the recording itself. If you are going to spend some training or a seminar, then the inscription "sign up" is suitable; If you mean registration and input of personal information, then "fill out"; If you offer hot tours to relax, choose the "Book" button and so on.

To remove the card, click on it on a cross located in the upper right corner.

We add all the pictures and click the "Create" button.

At this step, you can change the order of blocks, clamp the right mouse and drag to a new place.

It should also be noted that in the example I inserted the same link for all cards. But here you can use different. For example, the first link will lead to the website of the store on the Internet, the second is on the VKontakte group, the third to a specific section of the site and the like.

To see how the created advertising unit will look with the carousel in the news feed after approval by its moderators, press "Open".

This is what happened to me. You can see what product is at a discount, and go to the store by clicking on the button (it will be the transition to the link indicated for a specific card).

Examples of using

Now we'll figure it out what information to place in the carousel? But there are no restrictions. The main thing is that everything looked organically and was understandable to the user at first sight.

Let's give a few examples:

  1. If you want to advertise a specific product - place several photos, add signatures and a button.
  1. If something can be bought on super favorable price, Specify the old price and the new one. Even more attention will be attributed to the size of the discount written in the picture.
  2. Add the most popular products.
  3. Products issued by a specific manufacturer and its features.
  4. Products that complement each other. For example, sneakers, sports top, dumbbells, training mat, T-shirt and T-shirt, Cap.
  5. We offer something your own, explain the essence and add buttons to the user or could subscribe, or contact you at the specified phone number.
  1. A conference is planned, place its participants on cards, and add to each short description.
  2. You can make a small history from images, and for the last card, specify a link that will lead to any online magazine, a discussion in the group.

While the VKontakte carousel did not have time to hurt users and not so often this type of advertising in the news feed, it should be used. Well think about how it will look like to attract the attention of people, and the result will not make himself wait.