The basics of smm promotion. SMM Marketing for Blogging! How to work with advertising publics

21st century - era computer technology... I must admit that the Internet has completely swallowed up life modern man... I found the time when, in order to get into world wide web, it was necessary to connect the modem to a telephone cable, then listen to the hiss for a long time, and then the coveted signal appeared! Then just reading the news on the Internet was for happiness!

Now it is difficult to imagine life without the Internet. Therefore, it is no wonder that the 21st century is also the era of Internet professions. You can list them endlessly, but, as you guessed from the title of the article, we will talk about SMM. And no, I will not now list the books that need to be read or tell where to go to study. Let's talk about the most important things: motivation, principles, trends.

How can you characterize the specialty SMM-manager?

First of all, this is creativity, love of writing, the ability to analyze and think strategically, a developed sense of aesthetics and a thirst for knowledge.

About motivation

In general, I think the golden rule for any profession is to LOVE what you do. It is a bad thing to prioritize profit or career advancement as motivation, the desire to prove your worth to someone or to get a fashionable profession.

If you are not able to have a passionate love affair with your job - quit it !? Mountains of books, years of study on cool courses will not help if you work from 9 to 18, counting every minute. You've probably noticed how time flies when you are busy with what you love and vice versa - how long does it last when the activity is not a joy? You need to put your soul into SMM. Therefore, there is no way without love for this business!

Please do not go to SMM if: “My husband advised”, “Friends told me how much they pay there” or “You heard somewhere that it is fashionable”. Make your choice consciously!

Do you want to be a cool SMM man?

Get ready to improve yourself! And no, you don’t have to pay big money for prestigious courses in your city or buy a new book every week. But keeping abreast of new trends is the sacred duty of the smr. Therefore, thematic blogs, news sites, professional groups in social networks - this is what you should read with pleasure and in any free moment.

Riding in transport, sticking to the phone? Get off instagram, and better read Rumyantsev's group "Internet Marketing from A to Z". Do you watch the series in the evening? Pause, read the news on Like! Just one week without Digital News is enough to get lost in the world of SMM.

About trends and innovation

If you are not at all an innovator and not at all a fan of experiments, it is better not to meddle in SMM. Social networks are a unique platform where you can constantly experiment with content and strategy, introduce cool features, test new services.

The competition on the Internet market is colossal, so it is more and more difficult to be one step ahead. In 2016, copy-paste and Google images are no longer enough to make a cool post. Only unique and engaging text, only high quality images. Better yet, cool videos!

Be a bit of a psychologist

Social networks are also social, so that people interact in them. SMM is an understanding of human psychology. If you do not intuitively understand how a person chooses a particular product or cannot assess his social profile, do not rush to go to SMM.

You will also have to be a strategist and analyst. And a bit of a designer! A kind of man-orchestra. Although in fact, it’s unrealistically cool - to try yourself in different guises, to lead the project completely "from and to", and then proudly watch its success!


And once again about love

Only not to work, but to projects. Each person is unique, and each customer is special, like his project. Nobody even says that all topics should be liked, and you should definitely make friends with all clients. But it is also stupid to turn away from the project without good reason. What to do in this case? Abstract yourself! Or find for yourself undeniable advantages in working with a specific project. Remember - any experience is equally unique and rewarding, be it positive or negative.

Do not be afraid to defend your position when you have sober arguments. The man, whom I consider to be my first mentor in marketing, taught me the main thing - to express my opinion in work matters. But only if you have something to prove your point of view in facts and figures.

Respect yourself and value your time Is another important postulate that applies to any profession. More than once I have met people who sacrifice their time and health for the sake of their bosses, for the sake of an additional bonus, or even for more banal reasons. Work overtime for your own pleasure. And success will come to you as a result.

As Evgeny Leonov said: "Happiness is when you want to go to work in the morning and go home in the evening!" And if in the evening over a cup of tea, you complain to your family: “How did this work get you?” Think, is it time to change something in your life?

Well, now let's talk about specific facts, without which it is impossible toSMM!

As they say - it hurt. I conducted interviews and listened with a smile as one of the candidates said: “My friend is leading a group, but I can do it too. Now I work at the plant. " I have nothing against factory workers, but the lack of a burning interest in social networks and in development in general, the desire for easy money and just sitting in VKontakte and posting cats is killing me.

If you are seriously thinking about becoming an SMM specialist and think where to start, what you need, what to read and where to learn- this article is for you.

First of all, I want to devote you to the duties of an SMM and the skills that will be useful to you.

TASKS OF THE SMM SPECIALIST:

  • Analysis of SMM activities of competitors.
  • Development and implementation of an SMM strategy.
  • Community management.
  • Writing a content plan for a month in advance.
  • Scheduling publications (via auto-posting services).
  • Content branding (make a picture for a competition / promotion, develop templates for headings, or at least stick a logo on the picture).
  • Setting up targeted advertising.
  • Search communities for advertising.
  • Conducting contests and promotions: mechanics, picture + text, attracting people, summing up.
  • Search for opinion leaders.
  • Analysis of the effectiveness of SMM events and the development of recommendations for improvement.

SKILLS to help you:

Literacy. Agree, it's disgusting to read posts of a cool brand with mistakes? Trust immediately vanishes.

Knowledge of marketing. Yes, this is the case when economic education will help you, or rather the thinking that you learned at the institute.

Copywriting. There are certain formulas and nuances of writing texts and you need to know them. This skill is essential for writing posts and ad copy.

Analytic skills. Calculation of the cost and effectiveness of campaigns, analysis of the results.

Logics. Will help to put forward hypotheses on target audience and divide it into segments.

Creativity- come up with activities, catchy tricks and interesting ideas for promoting the client's business.

Knowledge of graphic editors. Corel Draw, Photoshop, Illustrator, online editors for creating pictures for posts, advertisements, promotions, contests.

Sales- communicating with a client, creating effective presentations, being able to convince.

Knowledge of trends and technologies- keep track of the latest tools, updates, solutions, follow trends.

Needless to say, an SMM should love social networks and actively use them? 🙂

BOOKS FOR SMM SPECIALISTS

There are many books on the Internet, the SMM sphere is rapidly developing, so books quickly become outdated. Here I am attaching to reading a list of books for the minimum base, which I read myself.

Important: despite the fact that you are planning to work in SMM - you need to understand the basics of internet marketing as well. all channels - SEO, web analytics, copywriting, email - are closely interconnected.

1. “Business promotion on VKontakte. New practices and technologies ", Dmitry Rumyantsev

2. "100+ Practical Hacks for Internet Marketers", Evgeniya Kryukova

3. "", Damir Khalilov

5. "Facebook - an effect for business and self-promotion", Olga Filina

6. "Content, Marketing and Rock and Roll", Denis Kaplunov

7. "", Denis Kaplunov

nine. " . We create texts that sell ", Dmitry Kot

PUBLIC FOR SMM SPECIALISTS

In contact with

  1. Internet Marketing from A to Z - https://new.vk.com/bizness_online
  1. SMM 3.0 Practice - https://new.vk.com/praktikasmm
  1. SMM promotion and sales! - https://new.vk.com/smmprosales
  1. SMMers - https://new.vk.com/smm_pub
  1. Marketing. Advertising. SMM - https://new.vk.com/marketing_reklama_smm
  1. Cerebro Target (public service of targeted advertising specialists) - https://new.vk.com/cerebro_vk
  1. Lazy SMM Blog - https://new.vk.com/lazyness_smm
  1. SMM | Targeting - https://new.vk.com/target_smm
  1. SMM planner (public auto-posting service) - https://new.vk.com/smmplanner

Facebook

  1. Content Marketing - https://www.facebook.com/groups/235160016573323/
  2. SMM Party - https://www.facebook.com/groups/smmrussia/
  3. Smoking room for internet marketers. Articles, cases, tools, chips - https://www.facebook.com/ikurilka

BLOGS FOR SMM SPECIALISTS

Like books, blogs are devoted not only to SMM, but to various areas of Internet marketing. Subscribe to our newsletters!

Russian-language sources:

  • https://netology.ru/marketing/programs
  • Internet Marketing Academy Web promo expert - https://webpromoexperts.com.ua
  • The first Internet marketing school of one day "I-marketing" - https://i-marketing.ua
  • GeniusMarketing (facebook, email, business development) - https://geniusmarketing.me/trainings/

    • Free webinars are held almost everywhere, stay tuned or subscribe to mailing lists)

    Separately, I would like to highlight the courses that I took:

  1. A unique and practical course "Targeting from A to Z live".
  1. School of Internet Marketing "I-marketingschool" in Kharkov - https://i-marketingschool.com.ua

Good luck to everyone! I believe you.

What is an SMM specialist from a business point of view?

Benefits of working on social media for businessmen- this is a very wide coverage, word of mouth; accurate targeting of the audience, because on social networks, people share very detailed information About Me; interactive interaction and prompt response to negativity.

What customers want fromSMM-specialists?

1. Sales, more sales)))

LinkedIn works great in b2b, especially in the western segment. Companies even have special managers who work exclusively with this professional social network and bring leads or potential customers with the transfer to the sales department.

Facebook works great in b2c (for some topics even better than Google AdWords contextual advertising, as described in Perry Marshall's book Contextual Advertising That Works) and VKontakte.

2. Branding

3. Traffic(especially relevant for news resources)

Common and distinctive features of SMM and SEO

What is an SMM specialist?

Over time, this specialty turns from unknown to anyone very popular and in demand. It is intended for those who are not afraid to experiment, look for new approaches to solving problems and always be open to communication.

An SMM specialist manages the presence and promotion of a brand in social networks or the "promotion" of a site in social channels. It solves a number of tasks related to attracting buyers from social networks, improving the company's image, as well as the recognition and popularity of a product or service. Not directly, but still, an SMM specialist has an impact on increasing sales.

Prospects and salaries. Due to the high demand for these specialists in the market and relatively low competition, the salary of a representative of this profession is about $ 300 per month.

As for the prospects, then, according to the majority of experts, this area will develop rapidly, and with its help more and more opportunities will open up.

Today we are going to talk about the basics of SMM. If you want to know the important nuances of social media marketing, then we recommend reading our latest article. If you are engaged in SMM promotion of brands and services in social networks, then this material will definitely be useful to you.

A bit of terminology

So what is SMM ? Translated from English, this abbreviation means social media marketing. In other words, this is the process of promoting goods and services on social platforms in all available ways.

SMM Is great and affordable way alternative interaction with consumers. This is a real opportunity that allows you to understand the desires and aspirations of potential and existing customers, assess their interest in the company's product and services by analyzing comments, the number of likes and reposts. It is worth noting that the basics CMM used now as for promotion large corporations and for small businesses.

What are the main tasks solved with the helpCMM promotion

  1. SMM helps to increase brand awareness.
  2. Forms and improves the image of the company.
  3. With successful promotion, the number of sales increases, including directly through social networks.
  4. The number of transitions to the company's website is growing.

If you want to increase the income of your company, then we recommend hiring a professional CMM -a guy who will take seriously promotion Of your services and goods in social networks. This is a really effective toolkit, but remember that it does not provide immediate results. About what skills you should have SMM -specialist, read our article “ ". This material will help in the selection of a candidate for the position.

StagesCMMpromotion on social platforms

  1. Getting started involves creating a group or community on selected social platforms depending on the wishes of the customer.
  2. The design of the group, the choice of an enticing ava and a cover that would most accurately reflect the type of the company's activity.
  3. Working with invitations of target users. Search for new followers.
  4. Filling the group with quality content, the latest industry and company news, current promotions, entertainment materials, if appropriate, etc.
  5. Content planning. Read about how to correctly compose a content strategy in the material “ ».
  6. Organization of feedback with the target audience. It is about the need to conduct polls, debate, respond to comments.
  7. Performance evaluation SMM promotion in the networks.

And finally: three useful life hacks from experts

  • Remember, regular work and systematic filling of the community with fresh content is essential for successful promotion on social networks. By the way, we recommend that you familiarize yourself with the useful SMM-service PublBox , which will greatly simplify and help to establish all stages of promotion in networks.
  • Do not forget that people “walk” on social platforms in order to relax. Therefore, add entertainment content depending on the platform you are working on. For example, for insta fit , landscapes, etc. For the FB format - materials with animals, popular memes, etc.
  • Tag famous people and fashion brands in your posts so you can get into the news feed of their followers and draw attention to the promoted company.

Hello my dear readers! Rimma Belyakina with you. On the pages of the blog site, we talk about remote work and the opportunities that it provides. Internet technologies are not even the future, they are a confident present.

More zealous and enterprising businessmen began to think about introducing business into the Internet space and attracting consumers to their goods or services in social networks.

Do you think about it too? Looking for ways to sell your product? Then you definitely need to know what SMM is and how it works. We will consider this in more detail in this article. Let's also talk about what tasks can be solved with the help of SMM, about its advantages and how to learn SMM promotion.

Much has been written about the role of social networks in our lives. And if you put everything together, you would probably get a neat ledger, a kind of treatise on how 70 - 80% of all mankind spend their second, parallel to real, virtual life in them.

And if we associate social networks with life, albeit virtual, we mean, if not all, then many important aspects of this very life: hobbies and entertainment, study and work, purchases and sales. That is, everything that we previously had only in real life has smoothly migrated into the virtual one.

SMM: deciphering the abbreviation and parsing the essence

What does SMM mean? It is also called social marketing or online marketing. This concept came into our use from of English language(“Social Media Marketing” literally means “social media marketing”) and is the process of attracting interest to any Internet resource through social platforms.

In other words, this is a mechanism for attracting traffic, that is, the flow of visitors (they are potential consumers), to a brand, service or product through social networks.

To put it even simpler: you are a businessman (real or conventional), you want to do business on the Internet, choose a social platform for this, go there with your product, define your target audience and offer it your product in all possible ways.

And if you want to succeed in Internet entrepreneurship, you definitely need to be present on a social platform, take part in communicating with users of this social network and the selection of interesting, useful and constantly changing content on the topic of your product, so that interest in it does not disappear. This is the whole "salt", it is the essence, SMM-promotion.

Tasks of SMM management

It is clear that SMM is not done by itself, there is a person behind this process. They call him differently: smm-manager, SMM-manager, SMM-specialist, internet marketer. The essence of this does not change, and the tasks are the same in any case:

  1. Determine the target audience and study its interests.
  2. Conduct a niche analysis: on which platform is it better to promote the brand, in what ways and tools.
  3. To achieve an increase in the audience through a set of events, which includes advertising, promotions, contests, and sweepstakes.
  4. Work on creating the company's image: conduct a PR campaign, track feedback, eliminate the negative.
  5. Monitor the promotion process: analysis of statistics, dynamics.

I have listed only the main tasks of SMM management, but, as you understand, this is not the whole list, since each company pursues its own interests and sets its own tasks.

SMM in action: stages of promotion

SMM promotion is not an easy job, carried out in several stages:

  1. Choosing a site for your target audience. Why might this be important? Because there are already quite a lot of social networks, and each has its own contingent. Accordingly, their interests are different.
  2. Placement of the communication platform. Having decided on the social network, it is important to think over the place of gathering the audience for communication. What could it be? A specially created group, or a community, or a public, or your account. The main thing is not that, but that this platform should constantly work, provide the audience with “bread and circuses,” that is, the content it needs. And this is the next stage.
  3. Content creation and placement. It should be not only interesting and useful, but also viral, that is, one that is liked and shared. To promote your public faster, you need to invest money and launch ads.
  4. Making a profit or monetizing a project. The most difficult and controversial stage, since the main goal of the smr is to ensure that the bulk of the subscribers are transferred to the customer's site and make them consumers. Here, as you are lucky. There are various cases of monetization, both successful and exactly the opposite: you can achieve good earnings and on a group with 3 - 5 thousand subscribers, but you can get "mere kopecks" from groups of "hundred thousand".

Here, perhaps, it will be useful to remind about the development of the correct strategy and tactics for the successful implementation of the project. And also that in each case, except for the plan, you need its own mechanisms and tools.

CMM tools

This paragraph of the article will be the shortest, because I have already written about Internet marketing tools and I do not want to repeat myself. You can read about this in my previous article on. There, by the way, you can watch a video with detailed analysis all SMM tools and find out how it all works.

I also advise you to refer to another of my earlier article "", where you can get a lot useful information and even life hacks on this topic. Do not be lazy to do it. After all, your success will depend on how effectively you own SMM tools.

Pros and cons of SMM

Any industry has its pros and cons, and before starting any business, you need to weigh the pros and cons. Let's now consider what priorities social marketing gives and whether it is worth doing it at all.

So, here are the benefits social marketing gurus put forward to the top positions:

  1. Demand. The demand for the services of SMM specialists is growing steadily.
  2. Freelance work. Having understood IT-technologies and mastered SMM-mechanisms, you will not be able to “sweat” in the office. Many people choose to work from home.
  3. Creative path. An opportunity to show all your hidden talents.
  4. Huge audience potential clients: after all, social networks have millions of users.
  5. Minimum start-up costs and high payback after promotion.
  6. A solid reward for quality promotion services. The minimum cost of one SMM project is from 30,000 rubles.

What about the downsides? I would prefer to call them the difficulties that will have to be faced in the course of work. And first of all it is:

  1. Selection of content that favorably illustrates the promoted product. It takes a rich imagination, inherent in few, and a considerable amount of time to find the right material and arrange it.
  2. Working with advertising. Investments are most likely indispensable. You will have to spend money on advertising the product, and this will still need to be learned.
  3. Competition. Business is taking a firm step towards the Internet. Competition also goes there.

How to become an SMM specialist?

Since the specialty under consideration would be most correct to characterize not as narrowly focused, but rather as wide-profile, then a lot of knowledge and skills that an SMM worker should have is required.

What knowledge and skills should an SMM worker have?

It is clear that he must know the basics of marketing first, but also:

  • understand information technology,
  • know the tools of media automation and be able to use them,
  • know the features of community management,
  • have analytical skills,
  • understand and be able to use targeted and other types of advertising,
  • have communication skills,
  • be able to establish contacts and interest,
  • be creative: be able to create fun viral content,
  • be able to develop and apply in practice strategies to attract an audience from social networks to the customer's website.

Self-organization and self-discipline are important qualities. If a specialist needs a kick from his boss, then this is a bad specialist. However, excessive initiative is also superfluous. She, as you know, can be “punishable”. Here it is important to “find a middle ground” so as not to “burn out”.

Where can you learn this?

Social marketing can be learned in specialized online schools or courses, of which there are plenty on the Internet. In a separate article, we have compiled a selection and review for you best courses by CMM.

Of these, we can single out the TOP-3 of the best:

  • Course from the ConvertMonster project.
  • Three-month course "CMM-manager" from the online university Netology.
  • The "SMM-manager" course from Geekbrains portal and Mail.ru company.

As you can see, there are options, there are many of them, since progress does not stand still. Those wishing to study science can only "roll up their sleeves" and get down to business. Well, when you “grind your teeth on this granite”, in the same way and without difficulty you will find something to your liking in the online space, since this business is modern, relevant, and profitable.

Summing up

So, we looked at what SMM is. I have tried to present the material as simply as possible. I hope it was clear.

Summarizing all of the above, we can draw a simple conclusion: SMM is trending today. It's difficult but effective method management of goods turnover and relationships in the network. This is a varied and promising work that suits energetic, pragmatic, time-stepping people.

In the next article, we will take a closer look at the profession of an SMM manager. Keep for updates.

I would like to believe and know that the article was useful and helped in some way. One way or another, I am waiting for your feedback, comments, suggestions. Let's discuss. Until then. And see you soon.

Good day, colleagues!

This is Alexander K., the creator of the project "Non-Systemic Arbitrazhnik". Today we will focus on SMM marketing and how to use it wisely.

SMMmarketing, akaSocial Media MarketingIs one of the types of advertising that uses various social media. In particular, it can be social networks, blogs or other resources that are used by a large number of people.

It should be understood that SMM marketing is an extremely broad concept, but this article will focus on it. practical use to promote various products on the Internet. In particular, you will learn on which social platforms and how you can place ads, how to effectively maintain a public on a social network or a YouTube channel, what word of mouth is and how to use it, how to blog, and much more.

First of all, I would like to note that Social Media Marketing differs from other types of advertising not only in formal divisions according to the platforms used, but also in the approaches that should be used. This is primarily SOCIAL marketing, and you need to take into account how society will react to it, how a specific proposal will be discussed, whether it will be shared with friends, etc.

What platforms can be used for SMM marketing?

Social platforms are any resources where people have the opportunity to communicate, share various content, etc.

The most popular ones are:

  • In contact with;
  • Facebook;
  • Twitter;
  • Instagram;
  • YouTube;
  • Classmates;
  • Other…

2 ways to make money on social advertising!

If you decide to promote your project on social media, you have two paths of development. Each of them is good in some way, and one cannot say which is better. It all depends on your preferences. So, these are the options:

  1. Information project. These include individual blogs or informational thematic publics. They are created and advertised in order to subsequently earn on the sale of all the same advertising. For example, they first spend 10,000 rubles to attract subscribers to a group, after which they start selling ads in it for 200 rubles per post (the numbers are taken as an example).
  1. Direct product promotion. To do this, you don't even need to create a public one, you just need to buy an advertisement in an existing one. You are directly promoting any product, in most cases through an affiliate program. It could be a product Financial services etc. For more details about earning on affiliate programs, read the article

The first option for SMM marketing is more stable. You should invest 1 time in promoting your group, page or channel, after which it will bring a stable income that does not require constant investments (in addition to the salary to the administrator).

The second one is more promising in terms of quick profit, because it is worth finding a profitable model of traffic drain, as you can buy it in almost unlimited quantities. In the article at the link above, this is described in detail, I recommend reading it.

Thus, the SMM marketing market can be roughly divided into 2 categories: owners of informational publics and advertisers.

Advertising group: what is it and how to run it?

If we talk about publics in social networks, they can be divided into 2 categories, by analogy with how the methods of earning were divided above: advertising and informational publics. The latter are created solely in order to sell advertising and make money on it. The former have as their goal the direct promotion of a specific product, and as a rule they do not sell from themselves, they only buy.

  • Trader's public, where you can promote brokers through the affiliate program
  • Group dedicated to loans (banks are also advertised by PP)
  • Public - online store;
  • The official group of a company;
  • A public dedicated to a specific brand, product or several products (can belong to both the store and the webmaster working under the affiliate program).

Advertising publics can be used both by companies themselves and by webmasters working under an affiliate program. For the most part, the rules for their promotion are similar, but further work with PP will be taken as a basis, since most of our readers are affiliates.

How to work with public advertising?

So, here are the basic rules for working with such publics:

  1. When promoting, pay great attention to the target audience(age of your clients, gender, geography). For example, if you work in the direction of trading, you do not need to purchase in groups where more than 30-40% are persons under 18 years of age. The same goes for predominantly men's or women's products. Target audience is extremely important in any business!
  1. Create unique content for people regularly in a group (at least there should be 4 posts per day), otherwise subscribers will quickly unsubscribe from you, they will not be interested in your public.
  1. Content in your group should be: motivating as well as interesting for users. The more competently you combine this, the more effective the advertising will be. It is not recommended to use the so-called "Advertising" in advertising groups, i.e. marketing that doesn't interest people. Make the group interesting - and then the level of customer loyalty will increase.
  1. Make it possible to leave a question to the group representatives, personal communication raises audience loyalty and creates additional connection to your project.
  1. If you are working on an affiliate program, it is recommended to use several brands for promotion, not just one. People love to choose, and they are much more willing to buy if they have at least the illusion of choice. Just find a few products of the same type and let people choose one of them. In any case, you will receive a partner reward, either from one company or from another.
  1. Open the possibility of commenting, and encourage people to discuss a particular product or issue. SMM marketing is not just standard advertising, but work with a wide audience, directing their thoughts in the right direction. A group in which there is good activity always looks an order of magnitude more interesting than the rest.
  1. No need to chase additional profits and place third-party advertising in an advertising project especially from competitors. By doing this, you will only make yourself a big minus, tk. clients will go to others.
  1. In addition to text and images, use video content, people respond to it very well. So, you can publish various themed videos or GIFs.
  1. Be sure to create a corporate identity for the group, i.e. templates for all pictures, as well as a public avatar. This will make the public more formal in the eyes of visitors and increase the degree of trust.
  1. Use every possible promotion tool offered by this or that social network. For example, if we talk about VKontakte, then there are a number of things that are far from being used by everyone: the "Products" block, the ability to leave a message to the community or post a post via "Suggest news". All this, although not much, will increase the efficiency of the project, and hence the potential income.

An advertising public is a great addition to the site, or an independent resource. In social networks, it is much more effective to promote the group, and not directly the site, because it looks much more natural. In addition, people are much more willing to communicate and share news on social networks, rather than on websites, and this can also be used.

Viral marketing or word of mouth: free advertising!

The word of mouth effect is one of the key advantages of smm marketing, one might even say - its distinctive feature... So, for example, if you buy a banner placement on the site, you only get clicks on it, and no more. If you run an advertising campaign on social networks, you can count on people to discuss it, increasing its effectiveness and spreading it to the masses.

Thus, word of mouth is a way of spreading information from person to person, without the direct involvement of the advertiser. This concept existed even before the advent of the Internet, when people simply discussed this or that event among themselves. Now it has become even more pronounced, tk. social networks have all the possibilities for transferring any kind of information:

  • Reposts of records;
  • Discussing them through private messages;
  • Comments on posts;
  • etc.

But it's worthwhile to immediately understand: not every advertising campaign has a word of mouth effect. People will not discuss any record they see, they will not repost it. Information is disseminated only if it is interesting in the eyes of people, or motivates for transmission in other ways.

So, now I will list the key options for how you can use word of mouth (viral marketing) on ​​social media:

  1. Promotions with draws. An extremely popular trend now: to hold raffles of various prizes among those who repost a certain entry. It looks like this:

"5000 rubles will be received by a random subscriber of our community, who will repost this record ..."

Prizes can be both small and quite significant, depending on the number of participants

and the time during which the action takes place. As a result, you get a lot of reposts of the advertising record, which spreads at a spontaneous pace on the social network. It works like this:

The subscriber makes a respot - a friend of the subscriber reads the post at the first one on the wall, subscribes and also reposts - each other's subscriber does the same - and so on.

Although objectively speaking, it is worth noting that this method is already beginning to become obsolete. Of course, it can, and even need to be used, but it causes not such a "bomb" reaction as at first. This is because there are quite a few such posts, and they continue to be distributed mainly by those who have won such a competition at least once.

  1. Promotion with a guaranteed prize or bonus. Not such a common way, but it has a place to be. This is the same call to repost for a certain "bun", only this time the drawing is not held, the prizes are received by everyone. As a rule, this is some kind of discount on the services of the company that organizes the promotion, or some interesting addition.

For example:

  • 10% discount on massage services;
  • Additional 10 min. to complete the quest room;
  • Possibility to get 3 seats for 2 tickets;
  • Supplement to the trading strategy.
  1. Viral unadvertised entry. There is a category of posts on social networks that generates a huge number of likes and reposts. Of course, these entries are not advertising, at best they indirectly promote something. Nevertheless, the very fact of such a large number of reposts will have a favorable effect on the group, interested users will go to it. Also keep in mind that this method, unlike the previous ones, does not require costs, as is the case with draws.

What are these viral entries? As a rule, they urge to put at least a mark "Like", putting pressure on something psychologically important for a person. For example:

  • Like if you respect veterans (along with a photo of a war veteran);
  • How many likes does ... (some famous person);
  • Which is better: "white" or "red" (any 2 comparisons, football teams, cars, etc.). 1 - like, 2 - repost.
  • Any other posts related to likes and reposts.

It is better, of course, not to use the standard schemes described above, but to come up with something of your own, new. Then it will collect more shares.

  1. Prophecy records. Something like "Repost, or you won't be happy for 10 years." The method, as for me, is not very successful, and does not cause a positive reaction in people. In addition, a public with such posts will look extremely frivolous. Some people use this approach, but I would not recommend using it.
  1. Funny catchy photos. People love humor, especially if some unusual photo is involved. You will not collect a lot of shares using standard jokes or "memes", but if you come up with something new, it can cause a good reaction. Again, as in the case of non-advertising viral posts, you will not be able to place direct advertising, but regular use of this method will give you an additional stream of visitors.
  1. Useful information. Creating such posts will not only give you additional subscribers, but also emphasize the seriousness of the project. So, you can create really useful content for the general public.

Something like:

  • How to get tax breaks from the state?
  • 10 useful life hacks;
  • A selection of psychological techniques for communicating with the authorities.

This information should be, firstly, useful, and secondly, difficult to remember in its entirety. You, after or even at the beginning of the text, offer to save it to your wall so as not to lose it. Such posts will attract attention both in your group and on the walls of subscribers.

  1. Political news. People love to discuss politics and often repost various political news written in interesting language. In addition, they willingly discuss them in the comments. If the topic of your public allows you to publish political news, do it regularly.
  1. Creative ideas. The list of possible viral content is not exhaustive, you can always come up with something of your own, and "collect the cream" in this way, before it starts to be used everywhere. After all, in the end, someone came up with everything that was described above. Talk about this topic constantly, think about what approach can bring a large number of shares, and test the ideas you have.

Essentially, viral marketing is inexpensive, and sometimes even completely. free way attract unlimited traffic. The main thing is that the idea spreads on the social network, and the post is reposted not only by your subscribers, but also by friends of subscribers, their friends, etc. Of course, sooner or later someone will just copy the text of your post and post it in their public, but before this happens, you will attract people to you as a pioneer.

How to develop your own YouTube channel?

YouTube is also a good platform for SMM marketing and should not be ignored at all. Today it is actively gaining popularity both among bloggers and viewers. This is because YouTube is gradually replacing television. Now only the elderly remain more conservative and watch TV, the majority of young people are switching to the Internet. Hence, a huge number of new channels of various directions, appearing literally every day.

There are two ways to use YouTube in your SMM marketing plan:

  • Purchase of advertising through this platform(banners that pop up while watching a video, promotional videos with / without the possibility of skipping, etc.);
  • Creation and development of your own channel.

With the first method, everything should be more or less clear: you create advertising content, and through the YouTube service you pay for its placement. You can pay for impressions, clicks, views, etc.

In the second case, everything is much more complicated. It is not enough to create an ordinary advertising material and place it, no one will just look at it. You need to create really interesting content for the user, and then try to "close" the viewer to the desired actions.

Of course, as in the case of groups in social networks, the YouTube channel can be used in 2 ways in SMM marketing: to make money on advertising, or to promote a product, your own or through an affiliate program. Further, we will focus mainly on the second method.

Possible formats for commercial channels:

  • Trader channel (strategies, video hands, online trading, etc., with the promotion of any brokers, signaling services, etc.);
  • Channel with product reviews (in the description, put affiliate links to the store);
  • Information channel on the topic of loans, with links to relevant organizations.

How to work with YouTube channel?

In general, there may be more formats, depending on your chosen field of activity. Our team began to actively explore YouTube in terms of SMM marketing relatively recently, about a year ago, so a lot is still not even known to us. However, we have already managed to find out something, and further there will be a number of tips for promoting a commercial channel:

  1. Optimize your video title and description for search queries to drive search traffic. Many video bloggers do not do this, which means that your video can take a good position just because it is correctly optimized.
  1. Be sure to add tags when uploading videos. This will allow you to find the video in the "related videos" section. At the same time, the potential traffic is no less than search traffic; on YouTube, people often, after watching one video, start watching another, from "Similar".
  1. Make sure that the title picture (splash screen) is bright and eye-catching. The screensaver is what the user sees until he opens the video for viewing, which means that it is she who determines how often the video will be clicked.
  1. To emphasize the seriousness of your project - order a high-quality preview for the video, and insert it into all videos at the very beginning. The preview shouldn't be too long, 2-3 seconds will be enough.
  1. The number of views received in the first days after the publication of the video directly affects the position of the video in the search results, as well as the frequency of its appearance in "Similar Videos". Therefore, if you have other visited resources, or, for example, a base for mailing lists, be sure to announce the video. This will immediately give you a certain number of views, and will increase the position of the video on YouTube.
  1. YouTube is a social platform, which means that the effect of word of mouth has not been canceled. The main principle here is for your video to spread across the Web - its uniqueness, non-standard. Surprise people with your creativity and you'll get exponential growth in views!
  1. Use all the possibilities of YouTube to promote your product: annotations on video, tips, voice or text, it is imperative to announce that the link to the product of interest is in the description. Most people will not pay attention to the small link under the video unless they are told about it directly.
  1. Encourage people to subscribe to the channel and put "Likes", even if you do not plan to make money on it. This increases the position of the video on YouTube, and all videos of your channel in general.
  1. If you have a website, be sure to include links to it in every video., and you can also post these videos on the site. This will increase the level of loyalty to the resource of search engines, because they will see that unique video content is being created for the site. It is also possible to link a channel to a specific resource directly on YouTube, then it will be possible to link to it in the video itself, and not just in the description.
  1. Order advertising for your channel from popular bloggers, many of them make a "commercial break" before each of their videos.
  1. To pay attention appearance your channel. Avatar, design, video blocks are very important. The more colorful the channel looks, the more people will subscribe to it and visit it regularly.
  1. I recommend posting new videos regularly, at least once a week. Then subscribers will receive notifications about new videos, visit your channel more often and watch videos.
  1. A good addition to the YouTube channel will be a public one, or even a few on social networks. In it, you can publish all the same videos, as well as other advertising content. This is how 2 or more resources will develop at the same time.
  1. Before creating a channel - study the creativity of competitors. Each has its own "chips", and it will be useful for you to learn about them. Of course, you should not copy the concept of someone else's project 100%, you need to study several of the most successful competitors, understand them strengths, add something of your own and start developing your own channel.
  1. If you want to live "happily ever after" on YouTube - pay attention to copyright. You should not post videos that do not belong to you, this will lead to warnings, restrictions, and then a complete blocking of your channel.

So, these were the main recommendations for developing a commercial YouTube channel in SMM marketing. Also, if you are seriously thinking about doing this, I recommend that you study the information on YouTube itself, there is a lot of interesting things about various services, opportunities, promotion strategies, etc. Everything else you will learn in practice!

Our subscribers regularly receive new secrets of working with traffic from our specialists, including with regard to YouTube. I recommend subscribing to the newsletter right now:

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SMM Marketing for Blogging!

Although the topic of our portal is traffic arbitrage, within the framework of this topic, the rules for running your own blog cannot be missed. Most of the end goal is to sell ads, but sometimes blogs are used to work with affiliate programs... For example, a trader's blog, where his results, strategies, signals, etc. are published, with affiliate links to brokers. This is a very effective strategy for promoting Forex offers.

So, a blog is a specific resource (website, public, page, channel) that represents a specific person or a specific team of people. The publication of the material comes directly from a specific person, and not from the mysterious "we". A blogger expresses his personal opinion on a particular issue, and is also a brand himself. There is a definite difference in promoting a blog and promoting a regular information site. So, bloggers mostly use smm marketing, communicate more closely with the audience, and often cause the effect of word of mouth.

  1. Post new material regularly. In principle, this can be said about any information resource involved in SMM marketing, but for the blog is of paramount importance. If you stop publishing new content for at least a week, subscribers will simply stop reading you, and you will have to attract them back for a long time. The more often new author's content appears from you, the better.
  1. Don't go overboard with ads. Advertising is, of course, the goal of any blog, but you shouldn't overuse it. If half of all posts are advertising, no one will read such a blog. I can't say the exact figure, it is individual for each blog. Imagine yourself in the place of the readers yourself, and think about what saturation will be optimal.
  1. Remember that bloggers are often criticized for the ads they publish. So, for example, if you started to actively promote any financial pyramid, then when it falls apart, you will lose audience loyalty. Think about this when choosing a product for promotion.
  1. Chat with people not only through articles and videos, but also directly, through personal messages, through comments. People love attention, and if you give it to them, your blog will gain additional loyalty.
  1. Run contests regularly related to reposts of your posts, likes, comments and other activity indicators. This has already been said earlier in the section "Word of mouth".
  1. Try not to copy someone else's content... Various news can be an exception, otherwise all material must be unique, this is the main principle of any blog.
  1. You can negotiate with other bloggers in your niche or another about mutual PR. Those. you publish an announcement of their activities, and your partner - yours. This way you can get additional subscribers without spending money on advertising.
  1. Post interesting, viral content, so that it is not just watched, but also shared with friends. This is how blogs mostly develop, spread throughout the web.
  1. Despite the word of mouth, don't forget about standard advertising as well. It is essential for any project, at least in the initial stages. You must be willing to invest in development, otherwise the process will be extremely slow.
  1. Analyze your competitors what they do on their blogs, and also try to come up with something new, a unique approach that no one uses. The main principle of any business is "Look like others, do better!"

As I mentioned a little earlier, a blog can be kept for two purposes: for the subsequent sale of advertising or for working with an affiliate program. The first option is calmer and more stable, the second is more promising in terms of income.

Cases for smm marketing!

Next, there will be several links to the best cases from our subscribers who use smm marketing. The case represents the specific experience of a person who worked according to this scheme. In each publication you will find:

  • Cost and income statistics;
  • Description of the used SMM marketing scheme;
  • Examples of advertisements;
  • Some recommendations for use.

I do not recommend copying the case 100%, because there are many unaccounted for factors, including the time that has passed since the writing of the case. But you can take it as a basis, and then add your ideas, test and launch.

We regularly publish new cases, with different traffic sources and for different offers. You can follow the updates in

With help partner network you will be able to choose a product to promote.

Why is the company's image important?

The image of the project in the eyes of the consumer is always important, but it gets the greatest effect when using SMM marketing. In social networks, information spreads very quickly, if you just start a wave ... and negative information - even faster.

In other words, if a company discredits itself in any way, it will quickly lose people's trust. If its creators buy standard advertising (through banners, for example, or Yandex.Direct), the reputation will certainly decrease, but not so much, and not so quickly.

At the same time, if the company deserves positive customer ratings, this information also spreads rather quickly, and you get increased work efficiency.

Thus, the following important rules should be noted:

  • Try not to do anything that can cause negative reactions from the general public.
  • Respectfully communicate with people so that after cooperation they will have only pleasant impressions.
  • Encourage those who are most supportive of you to leave feedback and share information about your company with friends.

A competently pursued policy of working with clients can cause a good reaction on social networks, and in person-to-person communication, which means you will emphasize your high image and attract additional clientele.

TOP 8 secrets of SMM marketing!

At the end, some of the secrets of promoting the project will be given. social methods or SMMmarketing... All this - personal experience our team of affiliates. So, these are the subtleties:

  1. Combination with mailing lists. Having your own website, you can start building a base for your mailing list in a simple way, simply by placing the appropriate page, or better a sliding banner on the side. Subsequently, you can send advertising letters, announcements of new material, videos, etc. to the received e-mail addresses. The mailing list will be a great addition to your main resource, as well as another deterrent for readers tying them to your project.
  1. A bomb scheme for promoting videos using mailing lists. Continuing the topic of the mailing list, one cannot but mention the excellent scheme for promoting videos. As many people know, you cannot insert a video into an email, but you can do the following:
  • Make a screen saver of the video so that it displays the video icon in the center;
  • Upload this screen to a letter;
  • Add a link to the photo leading to the video viewing page.

Thus, for the reader of your letter, this screen looks like a full-fledged video, and he will click on it with a good probability, after which he will go to your website, group or channel. With this approach, click statistics are sometimes 10-15 times higher than for standard emails. You get a large number of conversions to the site, as well as additional video views.

  1. If your group on social networks has stopped giving the previous results, and just barely goes to zero, try changing the design. Sometimes it helps to regain some of the former popularity for a while. Although this method is not a panacea. If the public has "burned out" - it's time to think about creating another project or about drastically changing the format of the old one.
  1. Regularly poll something like "What is missing in our group?""What would you like to see on our project?" Firstly, it raises the loyalty of the audience. people like it when their opinion is listened to. Secondly, sometimes good ideas come in that you can try to implement.
  1. Give people the opportunity to participate on their own in the life of the project. So, for example, you can make it possible in the group to leave notes through the "Suggest news", and if the post is worthwhile, without third-party advertising and interesting - publish it. Again, this will increase audience loyalty + diversify your content.
  1. Organize feedback. If readers have the opportunity to write you a message, ask a question and get an answer, this will increase the effectiveness of promotion (if you work with affiliate programs), as well as the degree of loyalty to the project. Personal communication always works only as a plus in SMM marketing. Even if a person writes to you once a month, the very fact of the existence of such an opportunity raises your project in his eyes in comparison with the rest.
  1. Use cross-promotion. For example, combinations like "Group + site", or even "Site + group + channel" show themselves well. It is more convenient for someone to study information on the site, someone in the public, someone to watch a video. If you make all this possible, you will have an order of magnitude more readers. In addition, you will receive several visited resources at once without additional costs, instead of one.
  1. If you have several projects, blogs or sites - try to find common ground for them, and promote together. Those. in one to publish announcements of the second, in the second - the third, etc. Again, as with the previous point, this will add traffic to you at no additional cost.

Output!

So, today you learned about smm marketing and its varieties. As you can see, this concept is extremely broad, and includes many areas. If you learn to effectively use at least one of its sides, you can make good money on it.

Let's summarize the final results:

  1. Smm marketing is a collection of advertising methods using social media and everything related to them.
  2. Most of the social media platforms are social networks, including YouTube.
  3. One of key features SMM marketing is a word of mouth effect in which information spreads by itself, without your participation. It is difficult to achieve it, but still quite possible.
  4. When working with social advertising, you need to pay more attention to your readers, communicate with them, create activity, encourage them to share information.
  5. You can use SMM marketing both for the subsequent sale of advertising on your resource, and for promoting a specific product through an affiliate program.

Successful arbitrage and more profitable bundles!

Best regards, Alexander K.

Hello! In this article we will tell you about such a promotion tool as social media promotion or SMM promotion.

Today you will learn:

  • What is SMM;
  • What tools are there;
  • How to implement SMM marketing.

What is SMM promotion

Many entrepreneurs are skeptical when they hear the phrase “social media promotion” or SMM. Each of them is sure that social networks are not able to bring customers, since they are aimed not at sales, but at entertainment. They are right, but only half. Social media can attract customers and boost sales.

  • Sell;
  • Inform;
  • Teach;
  • Entertain.

The choice of tools for promoting a page on a social network

White Promotion Tools on social networks - all officially allowed tools for promoting groups and pages on social networks. Each social network is represented by its own promotion tools.

But the most common are the following:

  • Targeted advertising- small advertisements in various areas of the resource page, as a rule, they consist of an image and a caption to it. Such ads are displayed only for a specific target audience, the parameters of which can be selected in the settings of this type advertising in a social network. Almost all social networks offer targeted advertising. The average cost of a month for placing such an advertisement is 5-10 thousand rubles, payment is made both for impressions and for clicks (your choice).
  • Advertising in other communities and social network pages... Almost every social network has a community platform where an advertiser can place an advertisement for his group. Each community sets its own price for advertising, but on average, a one-time placement will cost you from 100 to 500 rubles.
  • Contests Is an excellent tool for promoting your company group. Arrange a contest in which a random lucky person who repost the record will receive a free gift from you, and users themselves will spread information about your company on a social network.
  • SEO—optimization of groups. Yes, yes, pages on social networks also need to be optimized for the issue both in search engines and in the issue of the social network itself. But in the case of a group, we need to optimize following items: group name - affects the results on the social network and in search engine; group description - affects the place of issue in the search engine; URL - affects the place of the search engine results.
  • Communication with users... The most time consuming and rewarding way. It allows you to better understand the consumer and gain their trust.

Gray tools – tools for promoting groups and pages, the use of which is prohibited by the rules of social networks.

These include:

  • Boost subscribers... Not endorsed by any of the social networks. It allows you to rise in the search results on a social network, but at the same time there is a high probability that the social network will "figure out" you and block your page. The average cost for 1000 bots ranges from 100 to 1000 rubles.
  • Spam also prohibited by social media rules. However, it can bring positive results... To do this, you just need to send promotional messages only to those who may be interested in your offer.
  • Massfollowing - following someone on a social network in the hope that they will follow you back.

Black instruments – those promotion tools that are prohibited not only by the social network, but also by Russian law. Such is the hacking of pages with the subsequent sending of spam.

Content creation

The main thing here is not to forget who your consumer is and that your ultimate goal is to sell the product.

This means that you must adhere to the following rules:

  • Create content that the user would like to place on their page. Your content should revolve around a product, brand or company and at the same time be of interest to the target consumer. Everyone knows that a person "repost" a record when it reminds him of any situation from his life or himself, use this fact. This is what the network of cafes "Coffee House" did, which posted pictures with a funny owlet and the captions "Cheerful morning", "At times coffee is the only reason why I still have friends and work."
  • Brand graphic content and videos. Trademark your images and videos or you won't be recognized.
  • Educate. Show users how else you can use your product, don't be afraid to come up with something unusual.
  • Open comments, let users discuss you.
  • Create a layout plan for new records. You need to consider when, during the day, your target consumers typically visit social media. But in any case, the publication of new records must be done at least twice a day.